The document outlines Jordanne Kay's initial plans to create educational makeup videos. These include a video demonstrating special effects makeup application, an animated video in the style of makeup students working, and a radio advertisement for a makeup brand. After developing a mood board for inspiration, Jordanne decides their final project will be a timelapse video recreating special effects makeup looks in Adobe Premiere, aimed at teenagers and young adults. Reasons for discarding the other ideas include difficulties accessing required materials and feeling uncomfortable recording their own voice.