This document discusses various film posters and trailers, analyzing how they convey different emotions through visual and audio elements. It examines how the posters for Southpaw, The Fault in Our Stars, and Frozen establish moods of hurt/anger, love, and happiness respectively through lighting, character expressions, and color palettes. It also analyzes trailers for The Shining and Scary Mary, noting how music and editing style create feelings of romance/comedy and horror. The document then analyzes a clip for signs of fear through costumes, dull colors, dim lighting, camerawork, dialogue, editing, and a building musical score.

1. Theory- Meaning
Jordanne Kay

2. Snake
 Denotation
- Scaly, smooth, scary reptile.
 Connotation
- Untrustworthy, strange, creepy. (Garden
Of Eden)

3. Flag
 Denotation
- A material that creates a visual picture.
 Connotation
- A symbol of the country.
- Symbolises us all as one.

4. Gun
 Denotation
- Different materials, wood, metal, plastic.
 Connotation
- A weapon to defend your
self/somebody.

5. Southpaw
This film poster creates a sense of, hurt, fear, anger, this is
just from the face of the actor, we get this feeling because
of the lighting the photographer has set up and the angle
they have took the photo, because the lighting is very dim
and he looks dirty you can see that he is in trouble, with
the blood coming from his eye/eyebrow you
can tell that they is anger. From the way he is
looking down you can see he is hurt from the
face he is pulling and again the lighting. The
background colours also suggest that he is
down as black is a very dull colour. The text
on the poster shows danger, pain, hurt again
as the colour red symbolises all of this.

6. The fault in our stars
This film poster creates a sense of love. We can
see that they is two people in love with each
other because of the way the boy is looking at
the ill young girl. We can see she’s ill as she has
oxygen tubes, this creates a sense of upset as
we can see from this girls face she isn’t very well.
But from the lighting it shows us that they are
both very happy, we can also see this from them
both having a little smile on there face. They isn’t
much background to this poster but the bits we
can see is grass, we can see that they are laid
down, this links to the title of the film as its called
‘The fault in our stars’ and people lay on the
ground maybe sometimes with a love done and
star gaze, this also suggests to us that they are
in love. The colours of there costumes are just a
casual everyday life clothes they are wearing
what they feel confident in.

7. Frozen
This film poster creates a sense of happy, joy, fun.
We can see this from the way the little snowman is
happy with a big smile his arms in the air just having
a good time sat on the reindeer's back, the reindeer
is also been silly with snow on his face with a little
grin and his eyes looking up at the snow man. You
can just tell from looking at them two characters that
it’s a funny film. From the two characters standing at
the front the man on the left and the girl on the left
these look like they are up to no good, they both
have a little grin and stood with a bit of an attitude
whereas the girl on the left at the back and the man
on the right look like they are very important, they
have very serious face but still have a little smile.
The lighting on this poster is bright, this shows us
that it is a very happy poster/ film. The back ground
as you can see is full of snow and snowy mountings
this tells us that the film is based in winter?

8. Soundtrack
 Clip 1
- from this clip I get the sense of fear,
like something scary or serious is going
to happen. Like the two people in the
image are having a very serious
conversation that no one can hear.
 Clip 2
- From this clip I get a sense of happiness,
like something is going very well, maybe
getting a promotion at work, or been told
some good news.

9. Shining
 The trailer looks and sounds like a romantic comedy, the
sound track really helps towards this because of the different
tunes it gives you a feel of happiness but also love, the tune
says about someone's hart booming, this suggests that the
two adults are in love. From the way the trailer jumps from
different parts from the man drinking to the little boy on a bike
to them been seen together this give you a sense of hope for
them.

10. Scary Mary
 This film trailer give you a sense of horror from the creepy
voices they have used for the background music, it gives you
a sense of a ghost being there whispering in the background.
From the editing of the trailer it also give you a sense of
horror from the way the children get thrown about also they
have but writing in there this also makes it creepy.

11. Stereotypes
Men
 Facial hair
 Short hair
 Dress smart
Woman
 Long hair
 Wears make up
 Girly

12. Stereotypes
Upper Class
 Has everything
they want
 Gets everything
handed to them
Working Class
• Has to work fro
everything the
want
• Struggle to get
things.

13. Stereotypes
Old People
 Grey hair
 Wrinkles
 Struggle to walk
Young People
• Social
• Go out
everywhere
• Do anything they
want

14. Iconography- Western
 Weapons – Guns
 Horses
 Desert
 Middle aged people

15. Iconography- Sci-Fi
 Space
 Space ships
 Technology
 Weapons
 Weird creator's /aliens/Monsters

16. Iconography- Fantasy
 Weird characters
 On land – made up world
 Things that aren’t real – Unicorns, Fairy

17. Narrative
 Narrative Definition
- someone that makes the story line
 Linear Narrative Definition
- story line in order; beginning, middle, end
 Linear Narrative Film Example
- Frozen would be an example for this as it has a different outcome
at the end to how it starts out.
 Non-Linear Narrative Definition
- storyline that jumps; out of order, sequence, flashbacks, flash-
forward
 Non-Linear Narrative Film Example
- Hunger games would be an example for this as it has a lot
of flashbacks.

18. Clip Analysis
 Costume/Props.
- The costumes that the characters are wearing are not something you would see
everyday, the black cape and helmet wouldn’t be seen down the streets, this gives you a
feeling of him being back from the way he stands to his costume, he also has people that
work for him and they carry weapons the outfits they were are all white and this is
something you wouldn’t see. The other characters that are on the opposite team have what
looks like ‘work clothes’ on with bright yellow pants and yellow/green tops but they have
what looks like weapon pockets on there legs this is something you wouldn’t see, they also
have metal shoulder pads on this could be used when fighting they aren’t just humans that
are wearing these out fits, they are different creator’s.
 Colour
- the colours they use are dark colours, black, blues, dull greens and yellows. By using
these dull colours it aging gives you the feeling of been scared, maybe trapped, worried,
and tells us just by the colours that something bad is going to happen.
 Lighting
- The lighting in this clip is very dull this shows that there is something bad happening as
they are fighting. It gives you more of a feel that not everything is going well, there are some
parts where the lighting comes more brighter this is only when on some characters faces as
it shows us there expression and how they look from this we can see how they are feeling.


19. Clip Analysis
 Camerawork
- The camera work they use is very simple but it is very effective they use the pan, tilt,
zoom, crane the most by using these it gives you a feeling of fear, it shows you how they
are moving about how fast how scared they are.
 Dialogue
- From the dialogue you can tell how the characters are feeling, from the way the
characters should, quiet, scared, you can tell from just the pitch of the voice what is going
on and happening to them. Where are the more dominant characters sound very loud and
scary. The background also connects to the characters pitch.
 Editing
- From the way that the editing is done jumping from one part to another it give you the
sense of fear, this is because its so dark and jumping from on character to another it also
gives you a feel that something it gong on between the two characters.
 Music
- The background sounds are soft but put you on edge, it almost like a mystery tune.
As the characters are getting closer to the bad guy the music gets louder and more
deeper and starts to give you a feel that something is wrong.