The product is a website and digital content focused on special effects makeup tutorials and education. It will include step-by-step tutorial videos, images, and podcasts to teach techniques. The website will also sell related merchandise and act as a portfolio for the creator. The target audience is primarily females aged 15-24 who are interested in makeup and technology. Content will be reviewed to avoid offending any groups and obtain necessary permissions.

1. Proposal
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Working Title:
What is it called? This can change if you think of something better later
Mix, fix & go is what my brand identity is going to be known as, this will be used on everything I create e.g.
website, videos, pictures and any advertisement.
I think mix. Fix & go fits very well with what I am producing, I have come up with this name because ‘MIX’ I will be
mixing the products ‘FIX’ as I will be fixing it to the clients face and ‘GO’ and they will be going off to a event they
are attending.
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
The purpose of my product is to allow my audience to see how easy and simple creating special effects looks can
be, to educate my audience I will make tutorial videos explaining how to create the looks. To entertain I will be
giving interesting facts and handy tips to help my audience.
Genre:
What sort of productis it
It is a SFX website that will contain, videos, images, text, merchandise the majority of my work will be digital based
such as website, tutorial videos, social media pages however I will have a print option for posters, leaflets and my
creative Cv for you to visually see my work and information about me.
Content
What is your productabout? Discuss whatyou would put in it (be specific).Does ithave a story? If so,discuss ithere
I will take them step-by-step through the different looks with videos, images and maybe podcast. I won’t talking all
of the videos I may just leave it with backing music or add in subtitles this then allows them to stop and start when
trying to create the looks, I then will be showing off the different products I use showing them what I use if they
wish to get the same. I will be uploading all of my tutorial videos, images, posters and information about me and
what I do on to an online website, I will also be adding in merchandise so that my audience if they wish can buy
these items such as mugs, diary’s, t-shirts bags etc. This then gets my website known about and advertises my
brand.
Research& Planning
Where will you use elements ofyour research and planning to influence and inform your final idea (be specific to certain
parts)
From my researchI think I will include the products I use to show my audience what I have used so that they can
buy the same product if they wanted. I also like the layout of the websites as they are plain and simple but easy to
access everything and you can find what you want and this is what you need other wise you will lose your
audience if they don’t know how to work out what to do I prefer ‘Treasure house of make up’ out of the two
different websites I looked at.
From my planning I will focus on my mood board that I created as it has a lot of pictured that has influenced me to
create for my website such as the image that has step by step of a SFX look this is an easy way of showing off
different looks if you can’t create a video for any reason.
Audience:
Who is your audience? Be very detailed;age,gender,social status,psychographic etc.
Why would your projectappeal to this person?
I think for my primary audience for my product is females aged between 15-24 I think this is because this are range
is in to all the make up and that’s what they like to do in their free time they also know a lot about technology so
this makes it easier for them to access the information on the makeup tutorials on the internet and social media
websites.
They may also be a secondary audience as I have seen a lot of males creating different SFX looks and can just be
as good as females,they are more than welcome to look at my information and share tips and skills.
Legal & Ethical Considerations:
Think aboutany offensive material you will include? I will not include any offensive materialinto my product as it
states in the ASA regulations 04 to not cause harm or offence to anyone through loudness of TV ads, shock
tactics, unsafe practices and photosensitive epilepsy I will make sure that my products don’t harm or offend
anyone in anyway possible.
Will you restrict younger people using/accessing it? No I will not restrict the younger audience from accessingthis
product because some younger audience may be more interestedthan the older audience, it would have to be up
to the parents and guardians to give them permission. From the ASA regulations 05 I will not include anyone who
is young and aren’t old enough to give consent.
Will it offend any social groups/religions/ethnicities? NoI will not offend any social group, religions or ethnicities. I will
make sure that everything I include in my product is suitable for everyone.
How will you ensure you do not offend anyone? I will make sure I don’t offend anyone by looking into things in to
detail and maybe asking different types of people what their opinions are.
Are you using characters/names/logos ofexisting products/IPs? NoI will not be using any existing products it will all be
my own work.
Will you product be sufficiently different from existing products to not get sued for copyright infringem ent? Yes my product
will be different to existing products, how ever they is a lot of websites and tutorial videos out there so something

2. Proposal
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small may be slightly alike.
From the ASA regulations 06 privacy I will make sure I ask any models permission to post their faces on my
website without their consent I will not include the videos and images I take of them. 04 Harm and offence I will
include at the beginning of my videos or in the description about it all been fake but it may look real to others and
freak them out.