This proposal outlines an advertising campaign for a puzzle game company. The target audience is men aged 18-40 from middle-class backgrounds who enjoy medieval fantasy games. The proposal will create merchandise like t-shirts, posters, and mugs promoting an upcoming strategy game. It will also produce a blog with game details and a behind-the-scenes video interviewing developers. Research on game merchandising and audience preferences will ensure the products appeal to the target demographic. The proposal evaluates the work by comparing it to similar existing campaigns and ongoing self-reflection.

1. Proposal
1
Working Title:puzzle piece gamesadvertisement campagin
What is it called? This can change if you think of something better later
Audience:
the audience I am aiming for are men age 18 - 40 in middle class in the psychographic
group of belongers and the way my products will appeal to this audience is one theme I am
going for in my project is that the game the company is making is a medivel fantasy game
which is popular among men around this age group, another way it will appeal to my
audience is that the merchandise products I am making are poster t-shirt and mugs which
are in the price range for those in middle class due to the product being cheap enough to
buy which fits with their phychographic as those brand loyal to the company brand will buy
the product I make.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc. Use the
Audience Classifications PowerPoint on Blackboard to help you develop this section.
Why would your project appeal to this person? Discuss each audience element in relation to
content (why would your product appeal to the age group? Why would your product appeal to the
gender? Etc.)
Rationale (approx. 100 words)
one skill I have learnt this year was how to use adobe in design which will help me make an
internet blog discussing the game the company is making through the use of images taken
from the game and describing what they can expect from the game which is what many
game company’s do to build up hype for their products,
another skill I have learnt Is the use of camera angle shots when shooting music video
which I will use for interview shots for the game designer and programmers for a behind
the scenes video I want to make.
Review your progress throughout the year- what skills and knowledge have you acquired?
How has the subjects you have studied this year informed your choice for this project?
What have you studied and how will it have a direct impact upon your project?
Project Concept (approx. 200 words)
The concept for my project is to make media based advertisements for a upcoming company
coming to York in which they are making a new strategy game like total war with city building
mechanics and the advertisement I plan on doing are some merchandise from the game itself in
which I will make a t-shirt, poster and mug design but also a news page describing aspects of the
game and If I have the time a behind the scenes video about the making of the game and the
research I will need to do will be to look at t-shirt, poster and mug design but also news pages
talking about video game and previous made behind the scenes video from other companies and
the way this will help my project is making sure I have aspect and details that fit within what is
expected from those products so they can be put into that category professionally and be
convincing enough to other that they are the real deal made by a real company but still be able to
make them my own so that they stand out and aren’t forgotten and lost within the vast marketing
ocean of similar products.
What is the concept for your project and what are you going to make?
What research will you need to conduct and how will it help you make your project/
Evaluation (approx. 50 words)
The way I plan on evaluating my work is to find an existing one similar to my own then compare
and contrast to see where I succeed and what I would need to improve but for the on going
evaluation and self-reflection is to do the same as the evaluation
How do you plan to evaluate the work? Reference conducting on-going evaluation and your final
self-reflection, analysing your work and its outcomes.

2. Proposal
2
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Initial Response +
Proposal
 Begin planning for
project
 Do proposal
2 Product + Audience
Research
 Research what is
expected from game
merchandise and
what target audience
prefers from their
products
3 Production Experiments  Experiment with t-
shirt, mug and poster
designs
4 Pre-Production and
Planning
 Plan out design for
merchandise design
and the structure of
the behind the scene
video and news page
5 Production  Begin production on
shirt, poster and mug
designs
6 Production  Move onto production
of news page
7 Production  Begin production on
behind the scenes
video
8 Production  Finish production on
behind the scenes
video
9 Evaluation  Evaluate finished
work with what
worked and what
needs to be improve
10 Development +
Contingency
 Develop work further
and improving and
work that needs it.
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Halo 4: A Hero Awakens Behind the Scenes
2. Titanfall 2: Become One - Behind the Scenes
3. halo wars 2 | PC Gamerwww.pcgamer.com
4. Apex Legends Season 4: latest update news, tips, patch notes ...www.techradar.com › apex-legends-
release-date-trailers-and-news
5. Survey monkey
6. https://glitchproductions.store/collection/meta-runner
7. https://teespring.com/stores/hiddenxperia