This document outlines a student's final major project (FMP) idea to create advertisements for an imaginary photography business. The student chose this project to develop their photography and image editing skills. It is important to the student to complete multiple high quality products on schedule and potentially use the finished work to promote their skills. The student cites photographer Chris John Millington's landscape and daily life photos as an influence, and plans to create a blog or portfolio. The goal is for viewers to be persuaded by the student's skills in photography and software and recommend or hire them. The student will learn new production techniques from online tutorials to create a mature yet fun magazine-style product in an informative style different from their photography business advertisements. The project was

1. Tell me in no more than20 words, what is your
FMP idea?
Advertisementsfor an imaginary photography
businessgivingdetails and an idea of the work I
produce.
Why have youdecided to makeit? I havedecided togo for thisproject because I can
take it any direction thatI wish andend up with
plenty of different typesof advertisementsand
productseach showingoff skills I havelearnt such
as image manipulationandcreating professional
lookingpieces of work.
What aboutyourproject makesit importantto
you?
This project is importanttome because I want to
proveto everyoneand myself thatI can follow a
schedule to create multiple productsto a good
standardwithoutfalling behindand losingquality.
I would alsolike to potentially use the finished
work to advertiseand showoff my skills in both
photography andediting.
Outline someof the initial influences onyour
idea/work and somepotential research targets
(remember, research isn’t justa paperbased
activity)
My main influence wouldbe a
photographer/modelI havebeen following for a
few years now called ChrisJohnMillington. He
travels a lot andkeeps a portfolio of his art on an
Instagramfeed and his ownblog. I admire the
landscapeand daily life shotshe uploadsthe most
as they give the audience a viewpointinto a part
of the world they could otherwise never really go
see or maybeeven be informed of. I feel thata
blog of my own or a portfolioshowingoff the
photography skillsofmyself would be some good
contentto go with the self-advertisement project
I am currently planning.
What effect do youwant to haveon your
audience when they see yourproject?
I want the audience to be able to look at the
multiple medias I have producedand clearly see
thatI have a goodskillset in both photography
andwith software such asPhotoshopand
InDesign. My audience shouldultimately be
persuadedby my work andskills in photography
so muchso thatthey wouldrecommend me or
use me in their ownprojects.
Describe the tone/mood/styleofyourproject
[which productiontechniques/characteristicsare
youemploying?]
I want my magazine producttobe a matureyet
still funproductwhich is informative tothe
correct audience. I will be learning different, new
productiontechniquesfrom YouTubetutorials
andonline guides to help me create this product
to a higher standard. I will also be learning the
subject of the productas well as to help me
create the copy later onin the project. This will be
a different style andmoodcompared tothe rest
of my productsI plan to makeas it is meantto be
a different brandto my photography business.

2. This initial document provides you with an opportunity to reflect on, review and summarise
your progress and achievements through the first 7 units of the qualification and what you
plan to create in your final project. Think about what you know now, and what it means to
you, compared with what you knew and could do before you started the course, and how
this has influenced your choice of pathway and your FMP.
Why have youdecided to makeyour project in
this style?
I havedecided tocreate my project in this style
because I feel it wouldinterest me morethan
other projects andwould keep me motivated
throughouteachstage of production. I also feel it
is an easy way toclearly show my development
andskillsets to my audience.