The student proposes a social media campaign for an artist/photographer as their final major project (FMP). This will be an advanced version of their previous FMP focusing on photography, which they enjoy. Key influences are photographer Damon Baker and how COVID has impacted digital promotion for clothing brands. The student wants the audience to feel included and that a piece of them is in the project. They aim for a positive, colorful mood compared to their usual monochromatic style to show a different side and skills.

1. Tellme in no more than 20
words,whatis your FMP idea?
A social media campaign (digital) for an
artist/photographer
Why have you decided to make
it?
The reason as to why I have decided to make
this project is because it will be a more
advanced version of my pervious fmp from
last year.
What aboutyour projectmakesit
importantto you?
What makes this project important to me is
that it is focusing on a medium in the media
which I enjoy very much being photography
Outline some of the initial
influences on youridea/work and
some potentialresearch targets
(remember,research isn’t just a
paper-basedactivity)
One of my favourite photographers which I
always am inspired by Damon Baker, I have
used him in previous products for sources of
inspiration and have always been an admirer
of his work.
Something else that has influenced my work
and this idea is the effect that covid has had
on clothing brands. Even though this was an
idea I had last year, with everything that has
changed, seeing companies stepping up their
game digitally to promote and advertise has
inspired me.
What effect do you want to have
on your audience when they see
your project?
I want the audience to feel that they can be
themselves and that a piece of them is in this
product. Even though I haven’t decided on a
specific theme, I would want it to be
‘inclusive’ and make people feel at home. I
am unsure as of right now how I am going to
do this, but if this is the idea I stick with,
throughout my research and planning, I will
be able to go into more detail and look into
how I can do this
Describethe tone/mood/style of
your project[which production
techniques/characteristics are
you employing?]
In this project, I want the mood of them to be
very positive and colourful, in previous
projects and units I have gone towards the
monochromatic black and white appeal
however for my fmp I want to change that
and go in a different direction.

2. Why have you decided to make
your projectin this style?
I have decided to make this project in this
style because I want to show a different side
to my work and be able to express/show
more of my skills.