The student proposes creating a clothing brand to spread a message. They will develop a website and advertisements for the brand. They chose this idea because it allows them to incorporate multiple aspects of the course, including print design, photography, and using Adobe software. The student wants to become an entrepreneur and gain experience developing their own brand. Their research will focus on defining the aspects of the brand and learning how to effectively develop a package for the project. The goal is to spread awareness of a world problem and create a movement where audiences feel involved in helping rather than just buying products. The style will be minimalist with a color scheme and balanced use of known skills and new techniques. A minimalist style was chosen to allow for easy adaptation

1. Pre-Proposal for Final Major Project
Tell me in no more than20 words, what is your
FMP idea?
I’mgoing tocreate a clothingbrandto spread a
message. I will create a website andadvertsfor it.
Why have youdecided to makeit? I havedecided todo this as I had a few optionsfor
the FMP butcreating the brandgave me the most
options. I can also use my other ideas in this
project such as adverts.
What aboutyourproject makesit importantto
you?
This idea is importantfor me as I wantto create
my own brandof somesort andbecome an
entrepreneur in the future. I alsolike the print
side of the course so photography, advertsand
layoutswill be main partsof thisproject. I also
really like thatI can expand my knowledge on
Adobe appsby using Photoshop, PremierePro,
After Effects, InDesign, DimensionsandAdobe XD.
Outline someof the initial influences onyour
idea/work and somepotential research targets.
The main influence of my idea is that I want to be
an entrepreneur andcreate a brandor create
multiple brandsover the years. I wanted to
practise this by creating somein this course as
there are many aspectswhich link to the media. I
am excited to create a website as it is the main
part of the brand. For my research I am going to
make a list of all the aspects I can create and then
do someresearch on that tohelp with my overall
package for the project.
What effect do youwant to haveon your
audience when they see yourproject?
I want to be able to spreada messageabouta
world problem totry andhelp some people and
to create a movement. I want my audience to be
involvedwith the movementandto feel that they
are helpinginstead of buyinga productfor
themselves.
Describe the tone/mood/styleofyourproject. I am goingfor a minimalistic style with a range of
coloursfor the product, butI will have a colour
scheme for the brand. I am goingto use the skills
andtechniques I already know, but I alsowant to
learn some new stuff.
Why have youdecided to makeyour project in
this style?
I havedecided onthis style as it is the most
comfortable style for me, andI also think it is the
mostadaptableso I can addcolours easily without
ruining the design. I also think the minimalistic
style creates a clean and smartlook as I don’t
want the brandto look messy.