The document describes a student's final major project (FMP) idea for a marketing package based around an original superhero film concept. The student aims to gain experience in graphic design by creating advertisements for a magical sorceress character who defends Earth. Main influences include mystical characters from Marvel films and comics, and the student will research existing marketing packages in the superhero genre. The goal is to entertain and captivate audiences through products and posters that draw people in and make them want to see the promoted film. The project will have a mystical, magical tone conveyed through contrasting dark and bright colors reflecting the character's powers, designed using Adobe software. The student chose this style and marketing package focus to best display graphic design

1. Tell me in no more than20 words, what is your
FMP idea?
A marketingpackagebased arounda superhero
film concept. The film is abouta magical sorceress
who mustdefend earth from otherworldly
threats.
Why have youdecided to makeit? I decided to makethis for my FMP as I wouldlike
to work in the graphic designindustry. I thought
thatcreating advertsfor a conceptwould be ideal
to gain experience andpresent my skills in this
area.
What aboutyourproject makesit importantto
you?
The film concept makesthis importanttome. I
have always enjoyed and been inspired by the
work thatgoes into the superherofilm genre and
look forward tocreating a marketingpackage
basedaroundmy ownoriginal conceptand
character.
Outline someof the initial influences onyour
idea/work and somepotential research targets
(remember, research isn’t justa paperbased
activity)
Mysticalcharacters in Marvelcomics and films
suchas ‘Scarlet Witch’ and ‘Dr. Strange’ and the
promotionandmerchandisefor thesecharacters
are somemain influences for my ideas. As an
audience member I love the colourschemes for
the marketingand find the characters very
entertaining.
For research, I will be lookingonline at marketing
packagesfor different conceptsin the superhero
genre and compare similarities anddifferences. I
will look at how characters like mine are
presentedin film and on advertisements. I also
have comic booksof my own thatI will look at to
gather inspirationfor my project.
What effect do youwant to haveon your
audience when they see yourproject?
I would hopemy project would entertainand
captivate anaudience. Any merchandiseI create
shouldbe marketableand makethe audience
want to purchase, the postersshoulddraw the
audience in and makethem want to see the
promotedfilm.
Describe the tone/mood/styleofyourproject
[which productiontechniques/characteristicsare
youemploying?]
My productswill have a mystic/magical toneand
style. There will be dark colourscontrastingwith
brighter colours showing the characters powers. I
will be creating the pieces for this project using
Adobe software such asPhotoshopandIllustrator.

2. Why have youdecided to makeyour project in
this style?
I decided to makemy project in this style because
I feel like thattone would bestfit the character
andfilm storyline my project is basedaround.
Choosinga marketingpackage for my project I
feel will bestdisplay my skills and knowledge in
graphic designand print. It is also an area of
media anda film topic that I enjoy and am heavily
influenced by. This project and style will allow me
to express my creativity andcreate a range of
productsanddesigns.