The document outlines a student's idea for an advertising project promoting a new phone. The student wants to create a print and film advert to showcase the phone in an eye-catching way that makes the audience feel they need it. Their research will focus on advertising styles from Apple and Samsung phones. The project will employ camera techniques like slow motion and time lapse effects to give the phone promotion a professional look and feel.
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1. Tell me in no more than20 words, what is your
FMP idea?
an advertfor a new phone thatis comingout
Why have youdecided to makeit? because i can be creative asitworks bothwith
printand alsofilming
What aboutyourproject makesit importantto
you?
thisissomethingthati wnat to go intoinmediais
the advertisingasitinterestsme
Outline someof the initial influences onyour
idea/work and somepotential research targets
(remember, research isn’t justa paperbased
activity)
i have tworesearchtargetsin mindone being
apple due tothe iphonesbutthenalsothe
samsunggalaxyphonesastheybothuse
differnentstylesintheirproduct
What effect do youwant to haveon your
audience when they see yourproject?
i wnatto try and sell the audeicne the phone asi
wnatthemto feel like it'sthe bestthingoutand
there'snothingbetterandthatit isessential that
theyhave it
Describe the tone/mood/styleofyourproject
[which productiontechniques/characteristicsare
youemploying?]
i am mainlygoingtobe focusingoncamera
anglesandeditingskillssuchasslow moand time
lapsesefefctsinmywork
Why have youdecided to makeyour project in
this style?
because itismore eye catchingforthe audiecne
and itmakesthe overal lookof the product look
more professional