This document discusses opportunities for creative and technical development in a project to rebrand the soft drink Irn-Bru to appeal to younger audiences. Creatively, the document proposes developing the brand's distinct style to be more popular among youth and introducing new advertising strategies linked to social media. Technically, it poses challenges like creating realistic mockups of the drink for photography and learning new camera and editing skills. The skills developed, like working to a brief, designing brand identities, and improving photography and writing portfolios, could be useful professionally as a graphic designer, freelancer, or journalist. The project also offers opportunities to design for different media like online video and merchandise to engage the target market.

1. Opportunities
Every project gives you opportunities to create but also constraints to work to. Use this hand out to
consider the opportunities this project has to help you improve your skills, knowledge and creativity.
Opportunities
What creative opportunities can you see in this project? How could you challenge yourself
creatively in this project? You can refer to your previous experience here.
As irn-bru already has a very strong and distinct house style to it with harsh blue and orange
tones. I could look to develop and change this to make it more popular among the younger
ages, which could also include a new advertising strategy in order to hook them, whether this is
with links to social networking, proving very popular among people today. I will also look to
challenge myself in the designing stages, thinking of new and innovative ideas that are different
to what is already on the market today and also developing my skills set too as a way of pushing
my own ideas. Also using editing software such as Photoshop to create these products and
looking at using different tools and effects that I haven’t used before.
What technical opportunities for development are available in this project? What technical
challenges could you set yourself? You can refer to your previous experience here.
If I where to look at making advertisement, whether this be moving or print and would look to
incorporate images of the irn-bru, I would need to come up with a way to achieve this whether
this be creating mock ups of the real product to them photograph, which will also challenge my
creative skill set and technical ability to make something look realistic. When creating these
images it will also challenge my photography skills to create something of a high quality,
professional standard, and so been able experiment with different camera techniques changing
the aperture, shutter speed, iso and white balance to create different effect. As well as this
when it comes to the editing of the photographs and putting together my products it would
also be beneficial to use such programmes because using them in the past has proved to have
worked well, and has the right tools to create what is desired.
How could the skills you are using and developing here be useful in a professional context?
Consider the requirements for different job roles.
If this was but into context and into a place of work I feel that some of these skills could be put
into the practise. Some examples could include; working to a brief which could be required in
any form of industry, especially in freelance working for clients where every job is different.
Also been able to develop a brand identity and house style for a company which can be
employed into all their work advertising and promotional goods, more relevant to the work of a
graphic designer, coming up with a company logo, colour schemes and designs. As well as this a
number of skills will be learnt and developed upon which I can the use in the industry I tend to
work in. an example of this could be my photography skills that I will be able to develop,
building up a portfolio of work that will prove beneficial for gaining work. I may also improve
upon my writing skills as a journalist, if I decided to create magazine copy as a part of the
campaign which could help me in the future writing copy. Which in the future will benefit my
skills set, proving more flexible for employment.
What opportunities for designing for different media does this project give you? Which final
product type interests you the most and why?
In terms of the variety of products that I can create, I would like to be able to think of new
innovative ideas to appeal to the target market. Whether this is with links to new media proving
very popular in today’s society. I could also look at working with YouTube and online creating a
space for moving content and interaction with the public. or could look at different
merchandise that could be available getting the company noticed t-shirts, badges, stickers,
bags, mouse mat and pens etc. in terms of designing and the skills involved I will look at the

2. composition and framing of the images I create, my copy writing skills if I look at creating
something a lot more innovative for the reader, was well as editing and image manipulation, to
create unusual and different designs that will catch the eye of the public, and been able to
develop on the original brand identity of the company to achieve something very different to
what is already on the market.