The document outlines the student's final major project (FMP) idea of continuing to build a fashion brand and potentially expanding into sports clothing, photography, and creating a fanzine. The student is passionate about fashion and wants to pursue it as a career. Developing a portfolio through this project will allow the student to present their work to potential customers or interviewers. The project is important because it will help the student gain new skills in photography that could apply to different industries. Key influences cited are fashion designer Virgil Abloh and photographer Kai Z Feng. The student wants their audience to see that one can start their own clothing brand from scratch with a limited budget. The tone of the project will be neutral through

1. Tell me in no more than20 words, what is your
FMP idea?
My idea is to continuemakinga fashion brand,
mightgo into sportsclothing, dive into
photography aswell as a fanzine.
Why have youdecided to makeit? Because fashion is somethingwhich I am really
intrigued andpassionateabout, andI can pursue
in the future as an actual job/career. Also by
makingportfolio it will allow me to present my
work to a potentialcustomer or aninterviewer.
What aboutyourproject makesit importantto
you?
This project is importanttome because it is the
final project before I move ontouniversity andI
will be able to gain moreskills which I haven’t
donebefore which include Photography, alsowith
these skills which I will learn I may be able to go
into different industriesin the future depending
on howwell I amat the different key skills.
Outline someof the initial influences onyour
idea/work and somepotential research targets
(remember, research isn’t justa paperbased
activity)
For fashion, it would haveto be Virgil Ablohwho
owns the brandknownas OFF-WHITEI like his
work because it is really abstractand outthere,
also I want todive into photography andsomeone
who influence me would haveto be Kai Z Feng
because he is an up andcoming photographer
who knowsthe ins andoutsof the industry.
Besides these two people who influence who are
notin the industry ofthis project would be some
musicianssuch as XXXTentacionwhoalthoughdid
some badin his life tried to turnit aroundso that
he could be accepted by the world for the wrong
which he did.
What effect do youwant to haveon your
audience when they see yourproject?
I want themto see thatyoucan start yourown
clothing brandfrom scratch, and also youdon’t
need a huge budget to makesomethingwhich is
to a professionalstandard.

2. This initial document provides you with an opportunity to reflect on, review and summarise
your progress and achievements through the first 7 units of the qualification and what you
plan to create in your final project. Think about what you know now, and what it means to
you, compared with what you knew and could do before you started the course, and how
this has influenced your choice of pathway and your FMP.
Describe the tone/mood/styleofyourproject
[which productiontechniques/characteristicsare
youemploying?]
The tone of my project will be very neutral in the
way I shootthe photosbecauseI want tobe
different comparedto my FMP last year as I think I
went over the top. Also, my techniqueswill be
more refined as I need to achieve the bestgrade
possible.
Why have youdecided to makeyour project in
this style?
I havedecided tomake my project in this style
because I want it to look serious andnot strange,
also in the fanzine that’swhat I want toshow off
all of the photosandclothing which I will try to
make.