This document discusses the opportunities presented by a project for improving skills, knowledge, and creativity. It identifies opportunities for challenging oneself creatively through designing a web banner or product packaging. The project also allows experimenting with designs for an established company and creating original images. The skills developed, such as Photoshop skills, could be useful for jobs in advertising, marketing, website development, and graphic design. The opportunity to design for different media and create product packaging is seen as appealing for starting a portfolio and challenging professional designers.