The document outlines a student's final major project idea to create an advertisement for a new watch. The student wants to develop their skills in video production to pursue a career in advertising. They intend to research successful brands like Rolex for design inspiration and use lighting, shadows, and reflections in water to portray the watch from different angles in a serious, bold, and simple tone. The goal is to attract higher-class target audiences by making them desire the product and its unaffordability. Choosing this style mimics other successful producers and focuses attention on the main product.

1. Tell me in no more than20 words, what is your
FMP idea?
My FMP idea is a new watch that I am goingto be
advertisingwith adverts, print
Why have youdecided to makeit? Because I enjoy doing advertisementas this is
what I want to gointo and alsoI believe thatI will
create a creative butprofessionalproduct
What aboutyourproject makesit importantto
you?
As this is the sort of thing in the future thatI am
wanting togo into right now I amwanting to
developmy skills in movingimagesand more. I
wat to do thisthe best I can so I knowin future
what I can improveon
Outline someof the initial influences onyour
idea/work and somepotential research targets
(remember, research isn’t justa paperbased
activity)
My main influence onthis typeof productis the
brandsthatI know very well such as Rolex as I
have seen how the create their productsandhow
simple yet effective they are
What effect do youwant to haveon your
audience when they see yourproject?
I want my audience to desire my productas when
they see it I want them to be drawn toit as thisis
what will interest the higher class which are my
target audience as they like thingsthat other
people can’tafford
Describe the tone/mood/styleofyourproject
[which productiontechniques/characteristicsare
youemploying?]
The tone of my productsis very serious as I am
makingmy productsbold andsimple. The
techniquesthat I will be using is different lighting
andshades toportray the watch I will alsobe
usingwater as a mirror like object so I get
different angles
Why have youdecided to makeyour project in
this style?
I havedecided tomake my productin thisstyle
because this is how otherproducershave
designedtheir productsandalso I like focusing on
my main productand creating effects and creative
styles.