This document discusses frontline marketing, which refers to marketing done by local franchises and outlets of big brands. It provides advice on optimizing frontline marketing to better connect national and local campaigns. This includes developing targeted, localized approaches; empowering local outlets as marketing experts; and establishing efficient systems for local content creation. Frontline marketing is important for customer retention and growth. The document also profiles an expert who discusses challenges in balancing corporate and local messaging and the need for easy-to-use marketing tools for local teams.
The purpose of this two-day workshop was to help marketers build successful multichannel strategies that connect with customers in increasingly meaningful ways across discreet yet interconnected channels. Specifically it focuses on how to: 1) develop a 360 view of customers to inform a channel architecture strategy, 2) deliver personally relevant information through a compelling content and contact strategy, 3) align channels through brand strategy to create a cohesive user experience, 4) integrate measurement across channels for business performance enhancement, and 5) create internal infrastructure and readiness systems that equip organizations to coordinate effective responses to customer needs.
Dr. Salvador Treviño, Dean of the School of Business, Undergraduate Programs, Instituto Tecnológico y de Estudios Superiores de Monterrey - Multi-Channel Marketing Lecture
This presentation provides an overview of the ways in which we can enhance the impact of your marketing efforts on your customers, your business and the world at large.
This Mindmatrix presentation on sales enablement offers a step-by-step process for enabling your direct sales teams. Watch this presentation to learn-
-Why is sales enablement is so important?
-What does direct sales enablement involve?
-Why is it time to move beyond traditional marketing automation and CRMs?
-What are the 12 steps to holistic sales enablement
Momentum – new perspectives on demand generationBANNER
Demand generation is the number one focus of an ever-increasing number of marketers. Faced by ever higher quarterly targets, they need to deliver predictable results from their activity. But, all too often, the traditional six week B2B campaign is simply failing to deliver.
In this white paper we explode the myth of the traditional sales funnel. We show how it is now time to move to a perpetual trigger-based approach. One recognising that different customers will need different information at different stages.
Today, this information can be triggered by easily observable customer behaviour using modern marketing automation systems such as Eloqua. The result is a more personal, more relevant and ultimately more effective way to generate and nurture demand.
The channel sales model is a great way to scale up your business. But, that doesn't mean channel sales is easy. It comes with its own set of challenges. Download this whitepaper to learn more about the 7 steps to smoother channel management.
The purpose of this two-day workshop was to help marketers build successful multichannel strategies that connect with customers in increasingly meaningful ways across discreet yet interconnected channels. Specifically it focuses on how to: 1) develop a 360 view of customers to inform a channel architecture strategy, 2) deliver personally relevant information through a compelling content and contact strategy, 3) align channels through brand strategy to create a cohesive user experience, 4) integrate measurement across channels for business performance enhancement, and 5) create internal infrastructure and readiness systems that equip organizations to coordinate effective responses to customer needs.
Dr. Salvador Treviño, Dean of the School of Business, Undergraduate Programs, Instituto Tecnológico y de Estudios Superiores de Monterrey - Multi-Channel Marketing Lecture
This presentation provides an overview of the ways in which we can enhance the impact of your marketing efforts on your customers, your business and the world at large.
This Mindmatrix presentation on sales enablement offers a step-by-step process for enabling your direct sales teams. Watch this presentation to learn-
-Why is sales enablement is so important?
-What does direct sales enablement involve?
-Why is it time to move beyond traditional marketing automation and CRMs?
-What are the 12 steps to holistic sales enablement
Momentum – new perspectives on demand generationBANNER
Demand generation is the number one focus of an ever-increasing number of marketers. Faced by ever higher quarterly targets, they need to deliver predictable results from their activity. But, all too often, the traditional six week B2B campaign is simply failing to deliver.
In this white paper we explode the myth of the traditional sales funnel. We show how it is now time to move to a perpetual trigger-based approach. One recognising that different customers will need different information at different stages.
Today, this information can be triggered by easily observable customer behaviour using modern marketing automation systems such as Eloqua. The result is a more personal, more relevant and ultimately more effective way to generate and nurture demand.
The channel sales model is a great way to scale up your business. But, that doesn't mean channel sales is easy. It comes with its own set of challenges. Download this whitepaper to learn more about the 7 steps to smoother channel management.
8 Critical Success Factorsfor Lead GenerationGil.B
Until now, "lead generation" was associated with direct mail campaigns, sometimes supported by a flashy website, sporadic trade show appearances, intense email blasts or stabs at telemarketing, but with very little, if any, special attention brought to bear on the complex sale.
Meanwhile, marketers are constantly reminded that the company needs more sales leads NOW. Unfortunately, that immediacy often means sacrificing quality for sheer quantity.
A flood of ordinary, low-quality leads doesn\'t mean better sales - so why waste your time? The challenge is to adopt lead generation programs that will increase the odds of creating better sales leads, ultimately resulting in long-term, happy and profitable customers.
Q&A With Infinity Contact Founder, Chief Executive Officer and Owner, Tom Leidigh
About Tom Leidigh
30 years of executive experience in sales, direct marketing, and CRM program development. Tom is recognized as a leader in outsourced contact and is primarily focused on expansion strategies, trade alliances, and new product development.
Tom earned an M.B.A. with top honors from Arizona State University, and a B.B.A. from the University of Iowa.
Question: Why do clients choose Infinity?
Mr. Leidigh: As an innovator in integrated contact solutions, Infinity Contact has a singular focus: We collaborate with clients to Get Customers, Keep Customers and maximize customer lifetime value. Infinity Contact was founded to provide our clients with an enhanced experience of getting customers and keeping customers. That is real basic in terms of what all our clients want to do but the methodology and process behind that was where we thought we could differentiate B2B sales customer acquisition . Our brand is called Buyerlytics and it is really the science of sales and customers retention. It is integrating data, technology, customer contact and analytics into one program under the Buyerlytics brand. Many of our competitors offer a component or two but our ability to integrate those into a unified program is a huge differentiator and value prop for our clients.
Disruptive strategy is becoming more of a norm than discussion. How can you apply it to your business. See one of my lectures do justice to the topic at Strategic Business Master Class.
Account Based Marketing: A Look Around the CornerMRP
So, what does 2017 have in store for Account-Based Marketing (ABM) practitioners?
In 2013 and 2014 marketers began adoption and testing of the practice. The hype surrounding the market was near deafening but a lot of fun. During 2015 and 2016 we saw ABM practitioners beginning to craft and adopt best practices. What’s around the corner for ABM?
During Q4 2016 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like.
Sales Trends & Challenges in 2016 – 12 Experts Share Their PredictionsMikogo
To assist sales professionals in preparing for the New Year, we’ve leaned upon the expertise of some of today’s most influential and respected sales leaders for their predictions in 2016. In the following slideshare, you’ll hear directly from the CEOs of sales companies, global sales executives, keynote speakers, sales strategists, and best-selling sales authors.
Point of Sale Industry Report - An Executive SummaryAnil Noorani
Point of sale is ’more influential’ than tv, radio and press advertising, a new TKM consultants report finds.
The retail environment remains challenging and TKM Consultant’s 2017 POS survey, sponsored by Creo, aims to better understand how marketers responsible for POS, are adapting to the changing market landscape and their consumers’ needs.
The report helps us understand marketers’ opinions on how well they are executing campaigns across territories, building shopper insight and strategy into their campaigns, measuring ROI and using technology to help manage campaigns.
Further information can also be seen on the retail times website at: http://www.retailtimes.co.uk/point-sale-influential-tv-radio-press-advertising-new-report-finds/
Shopper Marketing is a core B2C (business to consumer) marketing strategy used to activate your brand in the online and offline retail world. From omnichannel marketing, to analyzing shopper insights, this guide distills a best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.
With input by experts in the shopper marketing world, this guide will take you from the basics and into the challeneges, tactics and metrics you need to follow. After all of the best practices are shared, there is a stage by stage, step by step action plan with tools and templates designed to immediately help your organization leverage best practices.
Table of Contents
Introduction: The Evolution of Shopper Marketing
The Essence of Shopper Marketing
What Shopper Really Is, What it isn’t, and Who’s Profiting
The Key Differences Between Consumers and Shoppers
The Incredible Importance of Shopper Insights/Analytics
The Non-Linear Omni-Channel Shopper Journey
Powerful Statistics that Make the Business Case
Case Study: Scotch Tape
The Nuts and Bolts of Shopper Marketing
Processes and Best Practices
Know Your Shopper(s) Before You Begin
Channels, Trends, Seasonal Events and Tactics
Common Challenges in the Shopper Marketing World
Watching Your Competition Closely for Insights
Case Study: Allegra
What You Need to Succeed
Digital & Social Acumen
Partnership With All Levels (Retailer, Brand, and Agency)
Retailer Led Marketing
Brand Led marketing
Case Study: Alcon
Exploring the Future of Shopper Marketing
Neuromarketing and Behavioral Insights
Tracking, Testing and Simulations
Seamless Shopping Experiences
Final Thoughts
Acknowledgements
Bibliography
Shopper Marketing action plan & toolkit
How to balance performance marketing and brand marketing as you scale, with a specific emphasis on DTC / D2C strategies. Presented at FUTR Europe Summit 2021.
The Secret to Building a Sales Enablement PowerhouseMindTickle
Alex from Procore and Marc from MindTickle explore:
State of the industry
Need for Sales Enablement
Sales Enablement and Sales Readiness at Procore
Best-in-class framework for Sales Readiness
8 Critical Success Factorsfor Lead GenerationGil.B
Until now, "lead generation" was associated with direct mail campaigns, sometimes supported by a flashy website, sporadic trade show appearances, intense email blasts or stabs at telemarketing, but with very little, if any, special attention brought to bear on the complex sale.
Meanwhile, marketers are constantly reminded that the company needs more sales leads NOW. Unfortunately, that immediacy often means sacrificing quality for sheer quantity.
A flood of ordinary, low-quality leads doesn\'t mean better sales - so why waste your time? The challenge is to adopt lead generation programs that will increase the odds of creating better sales leads, ultimately resulting in long-term, happy and profitable customers.
Q&A With Infinity Contact Founder, Chief Executive Officer and Owner, Tom Leidigh
About Tom Leidigh
30 years of executive experience in sales, direct marketing, and CRM program development. Tom is recognized as a leader in outsourced contact and is primarily focused on expansion strategies, trade alliances, and new product development.
Tom earned an M.B.A. with top honors from Arizona State University, and a B.B.A. from the University of Iowa.
Question: Why do clients choose Infinity?
Mr. Leidigh: As an innovator in integrated contact solutions, Infinity Contact has a singular focus: We collaborate with clients to Get Customers, Keep Customers and maximize customer lifetime value. Infinity Contact was founded to provide our clients with an enhanced experience of getting customers and keeping customers. That is real basic in terms of what all our clients want to do but the methodology and process behind that was where we thought we could differentiate B2B sales customer acquisition . Our brand is called Buyerlytics and it is really the science of sales and customers retention. It is integrating data, technology, customer contact and analytics into one program under the Buyerlytics brand. Many of our competitors offer a component or two but our ability to integrate those into a unified program is a huge differentiator and value prop for our clients.
Disruptive strategy is becoming more of a norm than discussion. How can you apply it to your business. See one of my lectures do justice to the topic at Strategic Business Master Class.
Account Based Marketing: A Look Around the CornerMRP
So, what does 2017 have in store for Account-Based Marketing (ABM) practitioners?
In 2013 and 2014 marketers began adoption and testing of the practice. The hype surrounding the market was near deafening but a lot of fun. During 2015 and 2016 we saw ABM practitioners beginning to craft and adopt best practices. What’s around the corner for ABM?
During Q4 2016 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like.
Sales Trends & Challenges in 2016 – 12 Experts Share Their PredictionsMikogo
To assist sales professionals in preparing for the New Year, we’ve leaned upon the expertise of some of today’s most influential and respected sales leaders for their predictions in 2016. In the following slideshare, you’ll hear directly from the CEOs of sales companies, global sales executives, keynote speakers, sales strategists, and best-selling sales authors.
Point of Sale Industry Report - An Executive SummaryAnil Noorani
Point of sale is ’more influential’ than tv, radio and press advertising, a new TKM consultants report finds.
The retail environment remains challenging and TKM Consultant’s 2017 POS survey, sponsored by Creo, aims to better understand how marketers responsible for POS, are adapting to the changing market landscape and their consumers’ needs.
The report helps us understand marketers’ opinions on how well they are executing campaigns across territories, building shopper insight and strategy into their campaigns, measuring ROI and using technology to help manage campaigns.
Further information can also be seen on the retail times website at: http://www.retailtimes.co.uk/point-sale-influential-tv-radio-press-advertising-new-report-finds/
Shopper Marketing is a core B2C (business to consumer) marketing strategy used to activate your brand in the online and offline retail world. From omnichannel marketing, to analyzing shopper insights, this guide distills a best practice approach to Shopper Marketing that will superpower your strategy and lead you in the direction of success.
With input by experts in the shopper marketing world, this guide will take you from the basics and into the challeneges, tactics and metrics you need to follow. After all of the best practices are shared, there is a stage by stage, step by step action plan with tools and templates designed to immediately help your organization leverage best practices.
Table of Contents
Introduction: The Evolution of Shopper Marketing
The Essence of Shopper Marketing
What Shopper Really Is, What it isn’t, and Who’s Profiting
The Key Differences Between Consumers and Shoppers
The Incredible Importance of Shopper Insights/Analytics
The Non-Linear Omni-Channel Shopper Journey
Powerful Statistics that Make the Business Case
Case Study: Scotch Tape
The Nuts and Bolts of Shopper Marketing
Processes and Best Practices
Know Your Shopper(s) Before You Begin
Channels, Trends, Seasonal Events and Tactics
Common Challenges in the Shopper Marketing World
Watching Your Competition Closely for Insights
Case Study: Allegra
What You Need to Succeed
Digital & Social Acumen
Partnership With All Levels (Retailer, Brand, and Agency)
Retailer Led Marketing
Brand Led marketing
Case Study: Alcon
Exploring the Future of Shopper Marketing
Neuromarketing and Behavioral Insights
Tracking, Testing and Simulations
Seamless Shopping Experiences
Final Thoughts
Acknowledgements
Bibliography
Shopper Marketing action plan & toolkit
How to balance performance marketing and brand marketing as you scale, with a specific emphasis on DTC / D2C strategies. Presented at FUTR Europe Summit 2021.
The Secret to Building a Sales Enablement PowerhouseMindTickle
Alex from Procore and Marc from MindTickle explore:
State of the industry
Need for Sales Enablement
Sales Enablement and Sales Readiness at Procore
Best-in-class framework for Sales Readiness
Rewiring marketing: a practice based approachBrowne & Mohan
Many marketing managers are not aware if they are leveraging marketing efforts correctly or getting the returns that they anticipated. Often people believe transforming marketing is all about creating some digital assets. Marketing transformation is not piece meal improvement. The primary purpose of a marketing transformation is to increase the ROI of marketing your company. In this white paper, Browne & Mohan consultants share a practice based approach to marketing transformation.
Franchise Marketing :
When it comes to franchise marketing, all major efforts will revolve around describing your brand to the consumer to establish a brand identity and encourage consumer engagement. To maximize the effects of these efforts, consumers must have a uniform experience at every touchpoint regardless of the franchise location.
Advances in digital IT and client savvviness have made marketing more specialized and strategic than ever. To thrive in this changing, high-stakes world, business leaders must invest in professional marketing capabilities. At many tech firms however, the focus placed on technical skills makes it hard to attract top-rank marketing professionals who can make a difference.
External marketing offers such firms flexible, timely expertise for creating new value and growth. In particular we've identified 8 specific jobs-to-be-done at tech start-ups and growing businesses, where external marketing helps firms enhance their position, while delivering new customer value and growth. (Published April 2013)
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
Hey guys, this presentation is all about marketing starting with a crisp and clear introduction and this ppt focusses on all important aspects related to marketing whether be it decision making, marketing process, marketig analysis, marketing utilities, marketing management concepts, marketing planning, traditional & modern approaches of marketing, a full coverage of 7 Ps of marketing mix as well as various important marketing strategy techniques along with relevant diagrams & charts & illutrative examples.
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customers’ relationships in ways that benefit the organization and its stakeholder.
Một số chiến thuật Affiliate Marketing có thể thúc đẩy doanh sốMarketingTrips
Trong bối cảnh thị trường bất ổn, người làm marketing cần không ngừng sáng tạo ra những phương thức marketing mới để thúc đẩy hiệu suất. Affiliate Marketing là chiến lược mà doanh nghiệp nên áp dụng.
360 Degree Marketing: How to benefit from online and offline marketing commun...Browne & Mohan
With advent of online and mobile platforms, marketing managers now have both offline and online marketing assets to increase their brand reach and customer engagement. However, many companies do not plan and execute a marketing strategy that meshes assets available on different media. Moreover, companies do not use an extensive embellished strategy to keep in continuous touch with customers. In this white paper, Browne & Mohan consultants show how to integrate offline and online marketing assets systematically and build a strong extensive content strategy to develop from low cost low information intensive assets to costly high information intensive assets.
Welcome to the dynamic world of product marketing! Whether you're a seasoned marketing professional or just stepping into the captivating realm of marketing, understanding the nuances of product marketing is essential. In this article, we're going to take a deep dive into the heart of product marketing and explore what it entails.
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
Similar to Acuity Frontline Thinking Spring 2014 (20)
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
3. FRONTLINE THINKING / ISSUE THREE
OVERVIEW / 3
FRONTLINE FOCUS:
INTERVIEW WITH
STEPHEN TUCKER
DEALER FOCUS:
OPTIMISING THE
ONLINE MARKET
INNOVATIONS IN
FRONTLINE MARKETING:
RETAIL MOBILE
MARKETING
FRONTLINE FOCUS:
INTERVIEW WITH STEPHEN TUCKER
VICE PRESIDENT OF SAEPIO
PAGE 10
5. With most big brands there’s still a real
disconnect between national and local
marketing. The former looks for ways to
establish brand equity, whereas the latter
is far more concerned with hitting targets
– and getting the bonuses.
We use ‘Frontline’ to describe your
franchise network or sales outlets
– inevitably parts of your business with
their own unique set of challenges.
They’re also areas that, more often than
not, are focused on ways to increase sales
and customer retention.
IS FRONTLINE
MARKETING?
FRONTLINE THINKING / ISSUE THREE
WHAT IS FRONTLINE MARKETING? / 5
WHAT
6. EXPERT ADVICE:
Words of wisdom
This issue’s expert is Anitha Ilangovan, who
heads up Acuity’s local marketing team.
As we step into a world of advancing
technology, increased audience
segmentation and varying definitions of
consumer trends and markets; brands
in turn need to reflect these changes in
their marketing approach.
Many campaigns will begin with a key
insight, which is then broadcast into
large-scale advertising productions from
TV to billboards in the hope of maximising
revenue. However the problem lies in
the relevance of this one key message,
which will most likely be seen by millions
of disinterested punters as well as the
few that you are targeting. At Acuity we
can address this disconnect between
national and local marketing, and ensure
your brand is reaching ALL of your target
audience. The question is how?
IMPORTANCE OF
THE FRONTLINE
APPROACH
7. “Frontline Marketing
approach is
fantastic value”
With audiences varying geographically,
socially and economically, it’s
important to develop an approach that
is targeted and localised, one which
creates its own unique synergy with
each consumer. By adopting the Acuity
Frontline approach, we empower
your network to become your local
marketing experts; allowing brands to
develop closer and more meaningful
relationships with their consumer
as they begin to explore the different
demographics of a target audience, and
the subtle nuances between them.
Creating bespoke ads that are tailored
to each individual might be viewed
as overkill or simply not feasible
financially. But, there are cost-
effective solutions that will provide
effective localisation across a wide-
ranging campaign, including for
example, regional newspapers, digital,
community radio, etc.
This is our area
of expertise! The
operations team at Acuity
has developed various online
marketing toolkit systems built
specifically for businesses which have
a number of outlets needing to localise
global marketing materials.
To stay ahead of the competition,
brands need to get serious about
campaign localisation and constantly
reassess the way they approach
prospects as the channels continue
to evolve and change. And, most
importantly, this Frontline Marketing
approach is fantastic value compared
with the scattergun alternative.
FRONTLINE THINKING / ISSUE THREE
EXPERT ADVICE / 7
8. 3
FRANCHISE FOCUS:
THE KEY 3 STEPS
One of the most exciting aspects
of business ownership is positive
growth. How does that normally take
place? Good timing? A well-developed
product? Or pure luck? It could be all
these things; however the one thing
that truly sets a company apart from its
competitors is the consistency, quality
and efficiency of its marketing.
Franchise marketing focuses on one of
the most important business relationships,
the one between franchisees and their
own customers. These business owners
work on the ‘Frontline’ for their business
and the brand.
THE
KEY STEPS
9. FRONTLINE THINKING / ISSUE THREE
FRANCHISE FOCUS / 9
They deal with customers on a regular
basis and in most cases have the
best understanding of what they want
and need. Acuity also works using a
‘Frontline’ approach by understanding the
unique challenges a franchise network
faces and creating the solutions that help
further growth opportunities.
3 KEY STEPS HELP
BRING THIS TO LIFE
Quality is imperative
The theory that high production costs
equate to a high quality campaign is
rarely true. But no matter how broad
(or compact) a campaign plan looks,
it is essential that quality is never
compromised, something that is
easily achieved using our systems that
aggregate and amortise costs across
multiple users.
Consistency is key
When a franchisee purchases a
franchise, they are buying into the brand.
Maintaining and strengthening that brand
identity is fundamental to success and
will help accelerate business growth.
If a brand’s message is not consistent
amongst franchisees, things become
confusing. But balancing consistency
with franchisee independence is always a
tricky job. Acuity is equipped with ideas,
tools and systems to overcome these
obstacles and provide a smooth transition
to success.
Efficiency is crucial
As the market becomes more saturated,
franchises need an effective strategy
to stand out from the crowd. Ensuring
the same, high quality marketing output
from one location to the next is one of the
critical roles a franchisor has to tackle.
So, it’s important to establish a cost-
effective solution that can be replicated
efficiently, targeting the core audience
locally and reducing significant wastage.
This way, the message stays clear and all
parties are happy.
10. What are some of the unique challenges
big brands face in localising their
marketing strategy and how do you
help them overcome them?
Big brands want their target audience to
have a single brand experience whether
the communication is coming from the
brand or a local marketer. Accomplishing
this requires strong coordination and
communications. With so many local
marketers involved, the brand marketer
needs a platform that creates the corporate
and local connection.
What is it that national brands typically
ask you for? What are they expecting? How
do you manage that?
National brands want an easy-to-use
marketing resource for their local
marketers. They want consistent brand
messaging in all markets at all times and
they want quality campaigns that perform.
Often, their “local marketers” aren’t
marketers at all but restaurant managers,
HVAC shop owners, parts store managers
or some other front line manager or leader.
Saepio designs its user interface for these
individuals so they can create very robust
marketing campaigns that are fully brand
compliant in very little time and with very
little expertise required.
What do you feel are the biggest struggles
for new local outlets who are trying to
build their client base whilst still trying to
maintain their brand identity?
The biggest struggle is staying focused on
the long-term business drivers after the
initial launch campaign has concluded.
New local outlets often feel like they must
keep investing in awareness advertising to
leverage the strength, value and goodwill
of the corporate brand. However, how your
early customers experience the brand’s
promise through exceptional service and
communications is far more important at
this stage. These experiences will drive
word-of-mouth marketing and establish
the new outlet as the “face” or preferred
access point for the brand in the local
market. In order to focus on providing the
exceptional service and communications
at this early stage, it is critical that any
advertising materials be extremely easy
and quick to create.
How can local outlets of big businesses use
social media platforms to enhance their
local search visibility (directly or indirectly)?
We’re a big fan of a “strategic social”
approach for large brands. Social
engagement on behalf of the local outlet
FRONTLINE FOCUS:
INTERVIEW - SAEPIO
Saepio Technologies, from Kansas City, has been delivering industry-leading
technology for over 13 years while serving more than 150 brands. Saepio’s singular
focus is on creating technology and services that allow companies to deliver
distributed marketing campaigns that are easy, engaging, and effective. As Acuity
is the exclusive European reseller of Saepio technologies, we decided to speak to
Stephen Tucker, Vice President at Saepio to find out his thoughts on the Frontline
approach and the challenges big brands face today.
WITH STEPHEN TUCKER, VICE PRESIDENT – SAEPIO
11. FRONTLINE THINKING / ISSUE THREE
FRONTLINE FOCUS / 11
can be powerful but can usually be
completed just as effectively by an astute,
disciplined corporate team without the
risk of a misstep by a well-intentioned
local marketer that does a lot of harm
across multiple markets.
Strategic social – the inclusion of social
posts, blogs and published news releases
as part of a broader campaign – can occur
in a much more controlled manner via a
local marketing management platform
and still effectively drive business traffic
and support local search marketing.
In the Marketing & Advertising world,
there’s always a lot of talk about KPIs
– are there any KPIs that are uniquely
local that encourage growth of
national brands?
There are some interesting KPI potentials
around local involvement in marketing
content selection. It takes some discipline
to monitor the impact of blending corporate
insight and local intuition but
the findings can really help motivate the
right level and type of local involvement.
What local brand campaign has
inspired you recently?
Audi’s introduction of the A3 in North
America has been nothing short of
spectacular, but then what would you
expect from Audi? What people didn’t
see was the just-as-impressive manner
in which Audi used a dealer marketing
online storefront and a dynamic content
creation platform to automate content
creation for the local market versions
of the multi-channel campaign.
How have you worked with Acuity to
address the disconnect between local
and national marketing?
Acuity can apply best-practice knowledge
to local marketing in a way very few others
can. They truly understand how important
a solid technical foundation is to blending
corporate and local marketers into a single
brand marketing team. We work with
them on that front. But they also know,
as do we, from dozens and dozens of
program implementations that technology
alone won’t lead to corporate and local
bliss. It’s process + technology + people
that come together to make brand value
explode at the local level.
Looking a couple years down the
road, what developments do you
think are most likely to influence
the way people find information about
local outlets/franchises?
Word of mouth and search. We’ll have
different ways to optimize it, different ways
to promote it, and maybe different names
for it. But word of mouth and search will
help us find what we’re looking for.
Once we’ve connected, the convergence
of big data, real time decision engines
and real-time dynamic content assembly
technology will keep us coming back
and spending more.
Is there a local marketing tool you feel
that national brands are overlooking?
Or is there anything that they do or
use that makes you want to say, “STOP!
Don’t do that anymore.”
It’s painful to watch brands that are stuck
in traditional localization processes. The
days of one production artist, one machine
and one output should be WAY behind
us, but they’re not. We have one client
that REALLY gets this. Through a really
intelligent application of marketing asset
management philosophy, they have slightly
more than 50 core templates that enable
more than 7 million ad permutations.
But most aren’t like them. Rethinking how
content gets done seems too big a mental
mountain for them and in those cases,
yes, I want to scream STOP! There’s a
much better way.
For more information about Sapeio,
call Anitha now on 01923 244 241
or email anitha@weareacuity.com.
13. FRONTLINE THINKING / ISSUE THREE
DEALER FOCUS / 13
As customer and product loyalty
progressively declines across various
sectors, it’s key for automotive dealers
to continue to fine-tune their online
marketing strategy. The refinement
of internet search and the ease of
accessibility to local content make it
simple for car dealers to connect with
customers in their local area.
The early days of online automotive
shopping led to dealers jumping on the
internet bandwagon to expand their
market share. Many of those dealers were
from rural areas without the resources
to compete and often found themselves
‘lost’ in broadcast commercial
messaging. Many of these early adopters
have become internet megastores due
to the expertise they have acquired in
capturing long-distance customers.
Recent studies have shown that although
customers will visit an average of six
dealerships in the purchasing process,
they will visit only one of each brand.
Today’s dealers need to position their
business to be the ‘one’ they visit.
A few key frontline initiatives allow this
to be done efficiently:
• Ensure dealership website is optimised
to capitalise on local business.
• Ensure website is optimised for local
keyword searches (e.g. use your
loacation in your offer).
• Provide easily accessible content that
satisfies consumer needs.
• Allow consumers to interact with
dealership staff easily online.
Ultimately, the ‘deal’ will be
instrumental in the final decision, but
the dealership’s website is a vital step
on the journey, so make the experience
relevant, localised and reassuring.
14. INNOVATIONS IN FRONTLINE MARKETING:
MOBILE MARKETING
The retail sector has seen a huge
shift to mobile marketing due to
the continuing trend of consumers
being constantly connected to their
smartphones and tablets.
Retail brands have begun to capitalise
on sthis trend as mobile technology
creates a more fluid path to purchase.
However, product inventory can be
a major hindrance.
For example, suppose you are looking
to buy a specific sports shoe and would
like the latest version in a certain
colour... there may be a number of
retailers carrying it, but do they have
the exact model, colour, size, fit and
style preferred?
The usual ways to find out is to either
phone up stores or go check in their local
branch. But what if the consumer could
immediately be directed to the right
store? Or get that information after
they express interest in the product by
clicking the ad in their mobile device?
Through the combination of product
inventory data and location-based mobile
ads allowing consumers to engage not
only with clicks, but also with physical
movement along the path to purchase,
the shopper, the brand and the local
retailer will all be satisfied.
New technologies and mobile marketing
platforms help integrate with retailer
inventory systems, allowing product
marketers to advertise products based
on real-time availability. Consumer
brands can now develop and implement
a truly hyper-localised marketing
strategy to increase product awareness
and drive sales significantly. Creating
access to the real-time availability of
products and brands across stores can
help make this possible, encompassing
everything from clothing to electronics
to health products and beverages.
The result is a win for brands,
retailers and consumers:
• Brands benefit from increased local
awareness of their existing and new
products combined with product
availability data that motivates
consumers to engage and become
regular customers.
• Retailers get more local traffic
in-store and increase sales.
• Consumers quickly and easily
find exactly what they want at a
convenient location where they
can buy their product.
Call Anitha now to find out more
on 01923 244 241 or email
anitha@weareacuity.com
RETAIL MOBILE
MARKETING
A SHOPPER’S PARADISE?