The document discusses marketing and marketing goals. It defines marketing as the process of promoting products or services to potential customers. It also discusses the importance of setting specific, measurable, and realistic marketing goals that support overall business goals. Common types of marketing goals include financial goals like sales targets or non-financial goals like expanding into new markets. The document also outlines the traditional 4Ps of marketing (Product, Price, Place, Promotion) as well as an extended 7Ps framework that includes additional elements important for service-based businesses.
Fundamentals Of Marketing & Customer Serviceguest082e19
This Presentation helps the beginner, to explore makreting concepts & to build insight to whom ever been intrested in establishing a poisition in Today's competing market.
B2B Product Marketing. What is the role of Product Marketing in organizations? What are the most important skills to be a good product marketing manager?
Fundamentals Of Marketing & Customer Serviceguest082e19
This Presentation helps the beginner, to explore makreting concepts & to build insight to whom ever been intrested in establishing a poisition in Today's competing market.
B2B Product Marketing. What is the role of Product Marketing in organizations? What are the most important skills to be a good product marketing manager?
Presentation I have done in a Sloan software class on sales, sales management, and sales strategy. Particularly applicable to companies doing b2b selling.
Introduction to Relationship Marketing, Benefits of Relationship Marketing, Evolution of Relationship Marketing, Levels of Relationship Marketing, Success in Relationship Marketing
Digital marketing is a dynamic and versatile field that encompasses the use of digital channels and technologies to promote products, services, or brands.
Presentation I have done in a Sloan software class on sales, sales management, and sales strategy. Particularly applicable to companies doing b2b selling.
Introduction to Relationship Marketing, Benefits of Relationship Marketing, Evolution of Relationship Marketing, Levels of Relationship Marketing, Success in Relationship Marketing
Digital marketing is a dynamic and versatile field that encompasses the use of digital channels and technologies to promote products, services, or brands.
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customers’ relationships in ways that benefit the organization and its stakeholder.
Nesta creative toolkit_book_4_in_it_for_the_long_haulTẠ MINH TRÃI
Opportunities for young creative practioners and creative entrepreneurs to acquire and broaden first-hand knowledge and skills for the future business initiatives.
In order to support to the growth of the Creative Economy in Vietnam, British Council collaborates with Vietnam Chamber of Commerce and Industry and the Investment & Trade Promotion Centre of Ho Chi Minh City to organize a four-day Training Programme for Creative Entrepreneurs in Hanoi and Ho Chi Minh City. The programme has been successfully implemented in various countries worldwide by the leading innovation organization Nesta from the United Kingdom.
Attending the Training Programme, creative entrepreneurs are defined as young people with creative idea/initiatives who start their business and young creative entrepreneurs trading up to 24 months. They should work in any of creative industries, including advertising, architecture, arts and antiques, crafts, design, designer fashion, film and video, leisure software, music, performing arts, publishing, software and computer services, television and radio.
Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries from the United Kingdom, will be the trainer in the Programme. With the extensive experience with setting up and running creative businesses building annual income of £1.7m, he is an expert in business development and mentoring from idea to setup, as well as change management covering all aspects of personal and professional skills, business diagnostics, business planning and finance.
During four days, participants have a chance to enroll on four sessions:
1. Listening and Values Modelling
2. Customer profiling & Future Evidence Modelling
3. Financial and Relationship Modelling
4. Drivers, Business as a Promise and Blueprinting
These aims will enable them to explore their idea and its viability and to enhance leadership, business planning, relation building, resources managing, marketing and financial skills.
Getting started with marketing can be a scary prospect for small businesses. This slideshow goes through the basics of setting up a marketing plan that will help to grow your business.
Whatever your marketing needs, John Rowbottom Design and Marketing can help. To find out more, visit us at jrdm.com.au today.
SocialXpand | To Boost The Chance for New ContractsSocialXpand
SocialXpand boost the reviews on link and enhance chance for new contracts via digital marketing for work. By Digital and social marketing we can also take care of false complaints on links.
Marketing Communication Mix: How to Build Strong Connections with Your Custo...QuekelsBaro
The marketing communication mix provides alI the necessary tools to effectively market your products in order to prosper in a competitive global market.
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. Marketing
is the process of interesting
potential customers and clients in your products
and/or services.
“process”
researching, promoting, selling, and distributing
your products or services.
in order to promote, the company featured its
debut at tech events and is highly advertised on
the web and on television.
is based on thinking about the business in terms of
customer needs and their satisfaction.
3. Marketing
as marketing invariable does, view the entire
business process as consisting of a tightly
integrated effort to discover, create, arouse and
satisfy customer needs.
marketing has less to do with getting customers to
pay for your product as it does developing a
demand for that product and fulfilling the
customer's needs.
4. Marketing
Process of planning and executing the
conception, pricing, promotion and distribution
of ideas, goods, services, organizations, and
events to create and maintain relationships
that will satisfy individual and organizational
objectives.
6. Financial and
Nonfinancial
Financial Goal might be add 75 new franchises
in the next 12 months or to reach $10 million in
revenues.
Nonfinancial Goal might be to enter the
European Market or to add a new product line
every other year.
Ex:Texas-based Handango, a wireless
software provider for PDAs and cell phones,
has experienced growth of 30% each quarter
for the past three years and now serves 6
million customers. On of its financial goal is to
continue that growth; a nonfinancial goal is to
increase its customer base to 8 million.
7. HowYou
ComeUpWith
Marketing
Goals
In Guerrilla Marketing in 30 Days, the late
founder of guerrilla marketing, Jay Conrad
Levinson, and guerrilla marketing expert, Al
Lautenslager offer a dynamic marketing
blueprint to help business owners attract more
customers and maximize profits.
In this edited excerpt, the authors explain how
you can set realistic marketing goals that will
help you achieve business success.
8. HowYou
ComeUpWith
Marketing
Goals
If you don't know where you're going, how do
you know when you get there?
How do you know how effective your
marketing is if you don't know what you want it
to accomplish?
What's the primary reason you are marketing?
9. Goals of
Marketing
What are your
Marketing goals?
Your marketing goals are nothing more than a
statement of what results you want to achieve
with your marketing.
should fit into and support your overall
business goals. Just like any other goal,
marketing goals should be measurable.
Goals must be specific and realistic as well.
Your goals are the building blocks of your
marketing plan, the starting point of the plan.
10. Marketing
Goals
The first component of the Guerrilla
Marketing attack is envisioning the goals,
having a crystal clear vision of what will be
accomplished during the current year and each
subsequent year, with great attention to detail.
Ex: Disney's goal is to make people happy.
11. Marketing
Goals
In creating your marketing plan, you force
yourself to focus on the specific goals you want
your marketing to achieve for you and on the
outcome.The marketing plan also states
actions to achieve those goals.
Marketing goals can also be quantitative
translations that fit with your company's
financial objectives, stated in marketing terms
such as to increase.
12. Marketing
Goals
(unrealistic)
Sales dollars
Units sold
Market share
Mix of products or services
ROI on advertising expenditures
Awareness
Public relations placements
Number of new accounts/relationships
Share of customer's business
Sales conversion rates
13. Marketing
Goals
they'll all become your goals and part of your
plan. Although this attitude is valiant, it may
not be realistic.
marketers don't burden themselves with too
many goals.
The right number of goals is the one that offers
you a “reasonably” with some stretch high
probability of “success” over a given “period of
time”.
be consistent with your overall business goals
and management commitment.
14. Marketing
Goals
Setting realistic marketing goals contributes to
your marketing success.
Making goals too easy isn't realistic.
Easy goals require no stretch.
Stretching yourself will produce the best
results.
But setting goals that are unreasonably high
will cause you to become frustrated,
discouraged and defeated.
15. checklist of
questions to
give your goals
a reality check:
Can I really and truly do this?
Have I come close before with similar efforts?
Do the numbers, time frame, and dollars seem
somewhat practical?
Has my competition or have other companies
done similar things?
Am I avoiding the attitude/mindset that says,
"There is no way possible this can be
accomplished"?
If you answered yes to the questions above,
then your goals are realistic.
17. Marketing Mix
It is about putting the right product or a
combination thereof in the place , at the right
time, and at the right place.The difficult part is
doing this well, as you need to know every
aspects of your business plan.
The 4 Ps have been associated with the
Marketing Mix since their creation by E. Jerome
McCarthy in 1960.
18. Target Market
A specific group of consumers at which a
company aims its products and services.
Your target customers are those who are most
likely to buy from you.
19. Target Market
Here are some
questions to get
you started:
Are your target customers male or female?
How old are they?
Where do they live? Is geography a limiting
factor for any reason?
What do they do for a living?
How much money do they make?This is most
significant if you're selling relatively expensive
or luxury items
What other aspects of their lives matter? If
you're launching a roof-tiling service, your
target customers probably own their homes.
21. Product - The Product
should fit the task
consumers want it for,
it should work and it
should be what the
consumers are
expecting to get.
Place – The product
should be available from
where your target
consumer finds it easiest
to shop. This may be
High Street, Mail Order
or the more current
option via e-commerce
or an online shop.
Price – The Product should
always be seen as
representing good value
for money. This does not
necessarily mean it should
be the cheapest available;
one of the main tenets of
the marketing concept is
that customers are usually
happy to pay a little more
for something that works
really well for them.
Promotion – Advertising, PR, Sales
Promotion, Personal Selling and, in
more recent times, Social Media are all
key communication tools for an
organization. These tools should be
used to put across the organization's
message to the correct audiences in
the manner they would most like to
hear, whether it be informative or
appealing to their emotions.
22. Marketing Mix
In the late 70’s it was widely acknowledged by
Marketers that the Marketing Mix should be
updated.
This led to the creation of the Extended
Marketing Mix in 1981 by Booms & Bitner
which added 3 new elements to the 4 Ps
Principle.
This now allowed the extended Marketing Mix
to include products that are services and not
just physical things.
24. People – All companies are
reliant on the people who
run them from front line
Sales staff to the Managing
Director. Having the right
people is essential because
they are as much a part of
your business offering as
the products/services you
are offering.
Processes –The delivery of
your service is usually done
with the customer present
so how the service is
delivered is once again part
of what the consumer is
paying for.
Physical Evidence –
Almost all services include
some physical elements
even if the bulk of what the
consumer is paying for is
intangible.