This document is a direct marketing plan for South Oz Wines for the 2010/11 financial year. It includes an introduction and overview of the business, a situation analysis identifying strengths, weaknesses, opportunities and threats, objectives for marketing and communications, marketing strategies including target market segments, product strategies and pricing strategies. It also outlines an integrated marketing communication strategy with objectives and an appropriate direct marketing mix. Finally, it provides a marketing program schedule and roles and responsibilities for implementation. The overall aim is to increase total revenue by 25% and brand awareness by 15% through an integrated direct marketing campaign utilizing direct mail, email and an online presence.
This advertising plan for talabat is designed to increase sales, app downloads and strengthen brand image and awareness. Talabat offers to deliver a wide range of foods from restaurants with a wide range of cuisines. where the customers order through the website or the application and it gets delivered by their own fleet of cars to the specified location at a competitive price, thus connecting various restaurants with customers through the nation.
B2b Digital Marketing Strategy Powerpoint Presentation SlidesSlideTeam
You can download this product from -
https://www.slideteam.net/b2b-digital-marketing-strategy-powerpoint-presentation-slides.html
slideteam.net has the world's largest collection of Powerpoint Templates. Browse and Download now!
Description of this above product -
Deliver this complete deck to your team members and other collaborators. Encompassed with stylized slides presenting various concepts, this B2B Digital Marketing Strategy Powerpoint Presentation Slides is the best tool you can utilize. Personalize its content and graphics to make it unique and thought-provoking. All the fourty three slides are editable and modifiable, so feel free to adjust them to your business setting. The font, color, and other components also come in an editable format making this PPT design the best choice for your next presentation. So, download now.
Did you know that 6 of 7 key players in a B2B buying process never visit your website? With account-based marketing you can now reach and influence your buyers across the web, by serving display ads only to your target accounts, and no one else. In this brief, educational webinar learn:
What is Account-based Marketing?
--Account-based (ABM) advertising - the basics
--Why should I run ABM programs?
--How it Works:
Prioritizing target accounts
Media buying, ad pacing, and more
Measuring ROI and reporting
Budgeting & Planning ABM programs
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Brand positioning is a crucial part of the marketing plan, select our Brand Positioning PowerPoint Presentation Slides to find out how to position your brand. This is very important to identify your brand uniqueness and attributes what makes you different from your competitors. The Positioning strategy PPT helps you to make a distinct place in the minds of target customers. The goal of this strategy is to highlight your product’s most powerful attributes. The brand strategy PowerPoint complete deck contains templates such as positioning strategy, brand positioning framework, brand worksheet, statement and model, product communication and repositioning, etc. Additionally, this amazing market segmentation Presentation slide is also helpful for topics like market projections, brand positioning, product strategy, brand strategy, product marketing plan, segmentation and targeting, customer engagement, brand management and many more. An effective brand positioning strategy can maximize brand value. Download product positioning PowerPoint template to get an edge over competitors. Eliminate disparities with our Brand Positioning PowerPoint Presentation Slides. Be absolutely fair in your every deal.
This advertising plan for talabat is designed to increase sales, app downloads and strengthen brand image and awareness. Talabat offers to deliver a wide range of foods from restaurants with a wide range of cuisines. where the customers order through the website or the application and it gets delivered by their own fleet of cars to the specified location at a competitive price, thus connecting various restaurants with customers through the nation.
B2b Digital Marketing Strategy Powerpoint Presentation SlidesSlideTeam
You can download this product from -
https://www.slideteam.net/b2b-digital-marketing-strategy-powerpoint-presentation-slides.html
slideteam.net has the world's largest collection of Powerpoint Templates. Browse and Download now!
Description of this above product -
Deliver this complete deck to your team members and other collaborators. Encompassed with stylized slides presenting various concepts, this B2B Digital Marketing Strategy Powerpoint Presentation Slides is the best tool you can utilize. Personalize its content and graphics to make it unique and thought-provoking. All the fourty three slides are editable and modifiable, so feel free to adjust them to your business setting. The font, color, and other components also come in an editable format making this PPT design the best choice for your next presentation. So, download now.
Did you know that 6 of 7 key players in a B2B buying process never visit your website? With account-based marketing you can now reach and influence your buyers across the web, by serving display ads only to your target accounts, and no one else. In this brief, educational webinar learn:
What is Account-based Marketing?
--Account-based (ABM) advertising - the basics
--Why should I run ABM programs?
--How it Works:
Prioritizing target accounts
Media buying, ad pacing, and more
Measuring ROI and reporting
Budgeting & Planning ABM programs
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Brand positioning is a crucial part of the marketing plan, select our Brand Positioning PowerPoint Presentation Slides to find out how to position your brand. This is very important to identify your brand uniqueness and attributes what makes you different from your competitors. The Positioning strategy PPT helps you to make a distinct place in the minds of target customers. The goal of this strategy is to highlight your product’s most powerful attributes. The brand strategy PowerPoint complete deck contains templates such as positioning strategy, brand positioning framework, brand worksheet, statement and model, product communication and repositioning, etc. Additionally, this amazing market segmentation Presentation slide is also helpful for topics like market projections, brand positioning, product strategy, brand strategy, product marketing plan, segmentation and targeting, customer engagement, brand management and many more. An effective brand positioning strategy can maximize brand value. Download product positioning PowerPoint template to get an edge over competitors. Eliminate disparities with our Brand Positioning PowerPoint Presentation Slides. Be absolutely fair in your every deal.
7 Account-Based Marketing Strategies Every Marketer Must MasterTerminus
According to SiriusDecisions, 90% of B2B marketers say ABM is at least very important, yet less than 20% of practitioners have implemented ABM. Learn the 7 basic strategies of Account-Based Marketing covering the entire buyer / customer journey and including details on the right metrics, tactics, and expected benefits of each.
In this report, an integrated communications strategy will be devised for mobile commerce based on the organisation WEVE, who are a joint venture between EE, telefonica (O2) and Vodafone, the three biggest mobile network providers in the UK.
Our Website Redesign Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you conduct an effective website redesign.
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
Digital marketing in B2B organization has become an essential mandate for Marketing organizations. A recent ITSMA report suggests:
·The most significant marketing budget change is in digital marketing, with 76% of marketers planning to increase their digital marketing budgets
·Marketers will continue to increase their content development and brand/communications budgets to support thought leadership marketing, while budget is flowing away from public trade shows, sponsorships, and traditional advertising
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
How to write your annual Brand Plan so that everyone in your organization can...Beloved Brands Inc.
Have you ever noticed that people who say, “We need to get everyone on the same page” rarely have anything written down on ONE page? People use the term “fewer bigger bets” all the time, yet these same people seem to be fans of those small little projects that deplete resources. People say they are good decision-makers, yet struggle when facing strategic choices, so they try to justify doing both options. A well-written Brand Plan should force your hand in how to allocate your brand’s limited resources to drive the highest return. We believe that a Brand Plan should be on one page!
7 Account-Based Marketing Strategies Every Marketer Must MasterTerminus
According to SiriusDecisions, 90% of B2B marketers say ABM is at least very important, yet less than 20% of practitioners have implemented ABM. Learn the 7 basic strategies of Account-Based Marketing covering the entire buyer / customer journey and including details on the right metrics, tactics, and expected benefits of each.
In this report, an integrated communications strategy will be devised for mobile commerce based on the organisation WEVE, who are a joint venture between EE, telefonica (O2) and Vodafone, the three biggest mobile network providers in the UK.
Our Website Redesign Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you conduct an effective website redesign.
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
Digital marketing in B2B organization has become an essential mandate for Marketing organizations. A recent ITSMA report suggests:
·The most significant marketing budget change is in digital marketing, with 76% of marketers planning to increase their digital marketing budgets
·Marketers will continue to increase their content development and brand/communications budgets to support thought leadership marketing, while budget is flowing away from public trade shows, sponsorships, and traditional advertising
Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
How to write your annual Brand Plan so that everyone in your organization can...Beloved Brands Inc.
Have you ever noticed that people who say, “We need to get everyone on the same page” rarely have anything written down on ONE page? People use the term “fewer bigger bets” all the time, yet these same people seem to be fans of those small little projects that deplete resources. People say they are good decision-makers, yet struggle when facing strategic choices, so they try to justify doing both options. A well-written Brand Plan should force your hand in how to allocate your brand’s limited resources to drive the highest return. We believe that a Brand Plan should be on one page!
This was originally presented at Vinitaly 2015 as part of 30 lessons in Wine Communications for Italian Brands (US focused) presented together with Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson. The 30 lessons cover packaging, website design, advertising, PR and social media.
Prepared for our fictional wine business South Oz Wines.
Features a Gantt Chart to show how South Oz Wines will implement their Strategic Marketing Plan.
Running Head MARKETING PLANMARKETING PLAN 2.docxcowinhelen
Running Head: MARKETING PLAN
MARKETING PLAN 2
Table of contents
1. Company’s target market…………………………………………………………. 3
a. Types of consumers…………………………………………………………… 3
b. Demographic information……………………………………………………... 4
2. Market competition………………………………………………………………… 4
a. Factors…………………………………………………………………………. 4
b. Strategy defense……………………………………………………………….. 4
c. Plan defense…………………………………………………………………… 5
3. Clarification of company’s message………………………………………………. 5
4. Marketing vehicles………………………………………………………………… 7
5. References………………………………………………………………………… 8
Company: Sidiana Wines Ltd
1. Company’s target market
a. Types of consumers
Sidiana Wines Ltd basically targets consumers of wines. Its products are suitable for all genders. There are various products in the markets that are focused only on one gender because they cannot be used by other genders. In such a case, the manufacturer must specify the gender for which the products are designed for. In the case of Sidiana, products are suitable for all genders therefore anybody can consume them as far as gender is concerned.
Despite this, the company focuses on consumers that are at least 18 years of age. The consumption of wines is controlled specifically with respect to gender. For one to consume such a product, they need to be at least 18 years of age. Wine is addictive and one should be mature enough to make the decision to purchase it. Taking this into consideration, the company decided to comply with the legal requirements and target consumers that have attained the age of 18.
Since one needs to spend in order to purchase the drinks, the company also targets citizens that have income but does not necessarily need to be high because the products are very affordable. Sidiana Wines Ltd manufactures products that cut across the economic class and this makes it possible for all to afford. Despite the amount that an individual earns, there is a wide range of products from Sidiana Wines Ltd that they can choose from. The company seeks to expand its share of the market by making sure that it has products for all economic classes in the society.
b. Demographic information
Demographic information is very important as far as marketing is concerned (Maclaran, Saren & Goulding, 2012). Businesses need to understand the society in which they will be offering their products and services. Understanding such information is very necessary because it makes it possible for a company to come up with the most relevant marketing strategies. Sidiana Wines Ltd intends to use clubs, restaurants and lounges to reach out to the final consumers of its products. Such outlets refine the demographic information in terms of age and income, therefore, by concentrating on such, the business will maximize its interaction with the market.
2. Market competition
a. Factors
The level at which Sidiana Wines Ltd competes on the market depends on various factors. The first factor is the quality of its products. This factor p ...
These slides are from our brand management training program. With our Brand Plan training, we will show you how to come up with the vision, purpose, goals, analysis, key issues, strategies, execution plans and measurements.
At Beloved Brands, we help brands find growth and we make brand leaders smarter.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Here is the ideal Brand plan format that includes the vision, purpose, goals, analysis, key issues, strategies, execution plans and measurements. We use both a 20 page PPT slide deck and a plan on a page format
Here are the 5 marketing processes that every brand leader must know to be successful in your job.
✅ How to define your brand positioning
✅ How to write a marketing plan
✅ How to inspire marketing execution
✅ How to analyze your brand's performance
✅ How to think strategically
Every marketer has a natural space they excel and a blind spot they need help in. If you have a gap, it will likely show to those deciding on your next move. Challenge yourself to fill in your skills gaps using experience, coaching, and training to become a well-rounded marketer.
Explore our Beyond the MBA training program which is a virtual brand management training designed for the real world. This is your opportunity to gain access to world-class brand management training.
Our virtual training includes 35 engaging video training sessions as Graham shares the best brand management thinking that covers strategic thinking, brand positioning, brand plans, marketing execution, and marketing analytics.
Upon completing our program, you will earn a certificate in brand management that you can proudly display on your resume and LinkedIn profile.
For more information on Beyond the MBA, go to:
https://lnkd.in/e8f_dKn
Here are some of our best Beloved Brands stories on brand management:
Read how to write a brand positioning statement:
https://beloved-brands.com/2012/05/06/brand-positioning-statement/
Read how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Read how to write a brand strategy roadmap:
https://beloved-brands.com/2013/04/14/brand-strategy-roadmap/
Read how to write brand concept:
https://beloved-brands.com/2013/10/12/brand-concept/
chapter2: global marketing strategies .pptxhiba423650
In this chapter, you will :
Understand the Concept of Global Marketing Strategies
Analyze the Benefits and Challenges of Global Marketing
Explore Effective Execution of Global Marketing Strategies
Develop Strategic Global Marketing Plans
Evaluate Different Types of Marketing Strategies
Understand the Role of E-commerce in Global Marketing
Appreciate the Importance of Localization and Global Standardization
Develop Adaptability and Agility in Global Marketing
Enhance Competitive Advantage in Global Markets
Marketing ROI Measurement for RestaurantsMichael Wolfe
Case study of how a QSR restaurant used marketing ROI models to identify opportunities to expand growth of their business. In this case, showing how spending more on a new item launch will accelerate business growth.
Wine Business Solution provides consutling services, research and education to Wine Business Owners, Regional and National Boides across the globe. Whatever you wine business challenge is, we'll help you find the solution. Our aim is to help you build a better wine business.
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
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Direct Marketing Plan
1. Direct
Marketing
Plan
Prepared for:
For the 2010/11 financial year.
Hannah Robinson – 0863482
Ashleigh Blythe - 0865407
Lecturer: Andrea Jenkins
Due: 15th June, 2010.
Word Count: 2,032 words
2. Table of Contents
Page
Contents 1
1 Introduction 2
1.1 Business Definition and Scope 2
2 Situation Analysis 3
2.1 Strengths 3
2.2 Weaknesses 3
2.3 Opportunities 3
2.4 Threats 3
3 Objectives 4
3.1 Corporate Objectives 4
3.2 Marketing Objectives 4
3.3 Communications Objectives 4
4 Marketing Strategies and Tactics 5
4.1 Target Market Segments 5
4.2 Product/Brand Strategies 5
4.3 Product Strategies 5-6
4.4 Pricing Strategies 6
4.5 Distribution Strategies 6
5 Integrated Marketing Communication Strategy 7
5.1 Direct Marketing Objectives 7
5.2 Appropriate Direct Marketing Mix 7
5.3 Budget 7
5.4 Budget Allocation 7
6 Marketing Program and Tactics 8
6.1 Schedule for Implementation 8
6.2 Roles and Responsibilities 9
7 Evaluation and Control 10
8 References 11
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3. Introduction
This direct marketing plan has been prepared for the CEO of South Oz Wines, Thomas
Schofield. The plan will focus on and discuss the current objectives of South Oz Wines and look
into the segments of which South Oz Wines intend to target. With this, it will also discuss which
direct marketing mix is required in order to reach the segments target.
To ensure the plan is clear of what direct marketing media will be used, the plan will feature a
schedule and what tools will be used to reach South Oz Wines objectives.
1.1 Business Definition and Scope
South Oz Wines was founded in 1936 by the Schoen family on two hundred acres of land in the
McLaren Vale district. It had developed as a small business and then the family eventually
developed a 12-unit bed and breakfast, a restaurant and a small arts and crafts shop in the tasting
area, all on the premises. All of these developments have been very successful; however, the
winery was the major growth and profits provider. In 2004 and 2006, the Shiraz red variety
received the Jimmy Watson trophy and by receiving this award, it provided a significant boost to
the brand awareness and the demand of wine.
This direct marketing plan will show the process of planning and implementing direct marketing
for South Oz Wines. The scope for the direct mail of South Oz Wines will be within the area of
the McLaren Vale district and upper-class suburbs in Adelaide during the 2010/11 financial year.
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4. Situation Analysis
2.1 Strengths
Large variety of wines – some of which won awards.
Location and size of the estate.
Great history and background.
New reputation – Melba’s confectionary store, more inclusive wine tours etc.
2.2 Weaknesses
Limited number of units in bed and breakfast which means limited number of sales.
Brand visibility through sponsorship.
Some spoiled wines due to positioning of cellar directly under the sun.
2.3 Opportunities
Are able to invest with Melba’s confectionary.
Sponsorship to get our brand recognised.
New market development nationally and internationally.
Different wine variety, for example, a Rosè for Breast Cancer.
2.4 Threats
Direct competitors.
Unpredictable weather.
Numbers in wine tourism dropping.
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5. Objectives
3.1 Corporate Objectives
South Oz Wines wish to enter into strategic alliances and extend the product line by making
these alliances. They wish to improve and modernise on their advertising and promotions to
maximise on their profits while focussing on customer needs and increasing on their current
reputation to maintain and increase the current brand awareness.
3.2 Marketing Objectives
South Oz Wines has recognised that they need to implement change in order to achieve
maximising on profits. By introducing new products, South Oz Wines aims to increase their total
revenue by 25% by the end of the 2010/11 financial year.
3.3 Communications Objectives
As mentioned in the corporate objectives, South Oz Wines wish to maintain and increase on
brand awareness. By the end of the 2010/11 financial year, South Oz Wines aims to increase
their brand awareness by 15%. South Oz Wines hope to improve their online client database by
10% through their direct marketing campaign.
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6. Marketing Strategies and
Tactics
4.1 Target Market Segments
According to Kurtz (2010), a target market is a group of customers that the business has decided
to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the
first element to an effective marketing strategy. There are four basic strategies to satisfy target
markets: mass marketing, differentiated marketing, concentrated marketing, and micromarketing
(William, 2005).
Even though South Oz Wines target markets are separated into two segments, South Oz Wines
have adopted a mass marketing strategy as all markets are able to be reached with one direct
marketing campaign. The first segment is generation X male and females, who are young
professionals with middle to high income. The second segment is baby boomers male and
females, who are corporate professionals with middle to high income. Both segments are
generally located in McLaren Vale, Mitcham, Burnside and Unley.
4.2 Product / Brand Positioning
South Oz Wines is commited to provide excellent wine at an excellent price. Currently, South Oz
Wines are situated in a reasonable position within the market providing good quality wines at a
cheaper price compared to other competitors. South Oz Wines would like to be positioned near
the highest price and quality competitor, Penfolds, within the next three years.
4.3 Product Strategies
South Oz Wines wishes to use an augmented product strategy, as South Oz Wines offers
fantastic after sales service and warranty etc. South Oz Wines bases their product strategy on
serviceability, customer service and the relationship we have with the customers to give them
what they want.
4.4 Pricing Strategies
There are many factors which determine which pricing strategy to use. These factors are: your
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7. competitors, your suppliers, the availability of other products and your customers (Kyle, 2008).
South Oz Wines uses a competitive pricing strategy when it comes to pricing the wines. They
based their prices between what competitors are pricing their wines.
4.5 Distribution Strategies
South Oz Wines has three distribution channels to distribute their wine and winery merchandise
to consumers. The primary channel is retail (on-premises) sales which is the sale of wine directly
to customers at the winery. The second distribution channel is retail (off-premises) sales which
are the sales of wine to liquor stores then to customers. The third and last distribution channel is
internet sales because South Oz Wines are hoping to eventually target global consumers as well
as our younger generation of target market who are tech-savvy.
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8. Integrated Marketing
Communication Strategy
5.1 Direct Marketing Objectives
South Oz Wines want to build customer relationships by offering discounted quality services so
it provides them with a sense of appreciation for our wine. South Oz Wines believes that by
building awareness of our online wine club this will encourage our customers to join our website
for information, discounts, latest news, up-coming events and also information regarding our
wine. This will also help South Oz Wines increase their database.
South Oz Wines will measure the effectiveness of our direct marketing plan by measuring the
amount of new members and continuing members. We can also measure which wines each
consumer buys so that we can distribute a direct mail special for the particular wines they enjoy.
5.2 Appropriate Direct Marketing Mix
South Oz Winery has chosen to use the direct mailing strategy to target our chosen market and
develop brand awareness. We find that having chosen to use direct mailing means that it’s cost
effective, selective and flexible. To be more specific we will be using direct mail to attract the
baby boomer market and emailing the young professional market which will then enable us to
distribute out specials and relevant information in regards to their purchases and queries. South
Oz Winery are also prepared to look after their customers by offering them birthday vouchers
and gift cards with purchases over a certain amount.
5.3 Budget
South Oz Winery has a budget of $10,000.
5.4 Budget Allocation
Web development = $50 p/h x 24 hours = $1,200
Email Design = $50 p/h x 24 hours = $1,200
Distribution = $30 p/h x 24 hours = $720.00
Direct Mail (inc. design, print, distribution and G.S.T) = $5,200 through Australia Post
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9. Marketing Program and
Tactics
6.1 Schedule for Implementation
July August September October November December
A1 A2 A1 A2 A1 A2 A1 A2 A1 A2 A1 A2
Offer Offer Offer Offer Offer Offer Offer Offer Offer Offer Offer Offer
Website 1 1 1 1 1 1 1 1 1 1 1 1
Offer Offer Offer Offer Offer Offer
Email 2 1 3 1 4 1
Offer Offer Offer Offer Offer Offer
Direct Mail 2 1 3 1 4 1
January February March April May June
A1 A2 A1 A2 A1 A2 A1 A2 A1 A2 A1 A2
Offer Offer Offer Offer Offer Offer Offer Offer Offer Offer Offer Offer
Website 1 1 1 1 1 1 1 1 1 1 1 1
Offer Offer Offer Offer Offer Offer
Email 3 1 2 1 4 1
Offer Offer Offer Offer Offer Offer
Direct Mail 3 1 2 1 4 1
Schedule explained:
A1 = Area 1 (Mitcham, Unley and Burnside).
A2 = Area 2 (Murray Bridge, Victor Harbour and McLaren Vale.
Offer 1: Receive 10% off your online order (PLUS! Free Shipping)
Offer 2: Book two nights at South Oz Wines B&B and receive an extra night, FREE!
Offer 3: Book a wine tour for you and ten friends and receive a FREE case of wine.
Offer 4: Buy a Melba's Gift Basket and receive a FREE $20 Melba's voucher.
Offer 1 will be run repeatedly on our website as it does not cost us anything to advertise. But to
remind customers of this offer we will send out emails and direct mail so that it reaches our
market who does not look online often.
Offer 2, 3 and 4 are evenly spread over our schedule ensuring that both the areas receive the
mail.
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10. 6.2 Roles and Responsibilities
South Oz Wines have very few people to manage, develop and organise the company to
structure where problems can be solved and managed effectively. Our freelance graphic designer,
Tara Robinson, will provide us with options for our direct mail. We will then meet with her and
determine which the best choice to publish is and distribute to our market. Our CEO will then
make a decision and sign off on our designs so that they can be distributed as soon as possible.
Tara Robinson will also be working on the website development to update our existing one and
she will also design the email which our marketing team will then distribute to the young
professionals to develop our brand awareness. The marketing team will also be assigned a
selected area for which each person will focus on to distribute the direct mailing post card. For
example, Ashleigh will be in charge of A-G, Hannah will be in charge of H-P and Frank will be
in charge of Q-Z as our database is organised by last name.
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11. Evaluation and Control
At South Oz Winery we ensured that our direct mailing strategies are measurable so that we
target our consumers effectively and productively. From the distribution date, those who order
online will be asked how they heard about the offer and those who purchased off-premises and
the winery will be asked as a conversation starter, how did you find this Wine? With this
particular knowledge the marketing team can then determine which strategy worked well and
which needed to be improved.
South Oz Wines will then continue to strongly look back on their objectives and also their
strategies into developing customer communication so that they can then improve their business
and also develop reasons of improvement. South Oz Wines need to make sure that their direct
marketing plan is looked at frequently so that they can then determine if advertising budget has
been used effectively.
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12. References
Kurtz, D. (2010) “Contemporary Marketing Mason”, OH: South-Western Cengage Learning.
Accessed 10 June, 2010.
William, C.A. (2005) “The Marketing Plan”, John Wiley & Sons, Inc. Accessed 10 June, 2010.
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