Network Marketing Exposed by Raymond Medina. www.igodiamond.com/raymillermedina. GLI Team. Discussed History of Network Marketing and 5 Deadly Lies of Network Marketing from Randy Gage MLM Manifesto
Network Marketing Exposed by Raymond Medina. www.igodiamond.com/raymillermedina. GLI Team. Discussed History of Network Marketing and 5 Deadly Lies of Network Marketing from Randy Gage MLM Manifesto
The Multilevel Mar The Multilevel Mar The Multilevel Mar The Multilevel MarThe Multilevel Mar The Multilevel Mar keting Conceptketing Concept keting Concept keting Concept
What is Multi-Level Marketing?
Multi-level Marketing, or MLM, is a marketing strategy which creates a down line of distributors and a hierarchy of multiple levels of compensation. The sales force is compensated not only for their own sales but also for the sales of the people they help recruit. Firms, having a large product base, often cannot employ equivalent sales force; and believe they would be better off without the traditional approach. Hence, they implement MLM to survive competition from multi-nationals.
MLM is also known as Network Marketing because it utilizes a network of individual customers to hit other potential customers. In other words, every individual customer serves as a sales representative.
Multi-Level Marketing Vs. Pyramid Marketing
People often confuse MLM with pyramid marketing; however there is very clear distinction between the two approaches: pyramid marketing is about getting your money and then using you to recruit other distributors; MLM, on the other hand, is about moving the product through a larger network of distributors so that the business can increase sales volume.
Another difference between MLM and pyramid marketing is that Pyramid marketing requires each level to DOUBLE before a new level is created so it isn't fair to people lower down in the levels and also unethical. MLM, however, awards a commission based upon the volume of product sold through own sales efforts as well as that of the down line organization.
Since MLM faces the risks of initiating a business that has not been tested by the customers is not recognized, people prefer to wait a coupe of years before joining. Hence, they also witness the company’s track-record and reliability.
Visit this site http://mikesimsworldwide.com for more information on network marketing leadership. MLM sponsoring is the primary skill in network marketing and most reps fail because they fail to develop real leadership. Effective network marketing leadership is what determines your team building success. Unless you have high commissions on your personal sales or do significant retail volumes, your income depends on the size of your network or team.
Follow us https://storify.com/mlmleadership
Stories are great tools that allow people to connect with and assign value to a message or idea. Telling stories about the brands we market is at the core of what we do as impactful communicators. We spend most of our time trying to protect the frame that others attempt to put around our organizations. In this white paper, Ryan Schulz (Director, Brand) discusses how to create a truly differentiated brand - an unbreakable frame - built from the consistent use of identity and character across all communication channels.
IN THIS SUMMARY
In Brains on Fire, Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones relate how their marketing agency has de-emphasized the use of campaigns and instead fosters the growth of word-of-mouth movements to build customer loyalty for a brand. They recommend that brand managers should focus on creating movements that tap into the passions of customers and inspire them. Researchers have shown a strong correlation between a company’s success and the degree to which the company is engaged with its customers. The authors believe “closeness” to customers is a signal of corporate health and profitability.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/brains-fire
Forget the Funnel. Enter the Loop. A One North White PaperOne North
FORGET THE FUNNEL. ENTER THE LOOP.
AN EVOLUTIONARY APPROACH TO RELATIONSHIP-BASED MARKETING & DIGITAL STRATEGY FOR PROFESSIONAL SERVICES FIRMS
By John Simpson and Kalev Peekna
The world around us is changing and evolving every day. We’re all familiar with the concept of survival of the fittest. Well, in business, it’s no different. Evolution forces us, as businesses, to consider our strengths and what makes us unique. It forces us to regard, and cultivate, those things that set us apart from our competitors, so that we can do more than survive, but thrive.
This is particularly interesting in the world of Professional Services—where differentiation is critical, but difficult. How do we find our strengths? And, from there, how do we nurture the evolution of our strategy? We decided to take a deep-dive and gain a better understanding of the DNA of a professional services firm and how that DNA points us to a unique relationship-based business model. We also explore how technology has also evolved, and how the new realities it’s created, coupled with a new framework for relationship development, should influence and affect your firm’s digital strategy.
Behaviors of the Most Effective Corporate Communications TeamsEdelman
Edelman’s Corporate practice has identified what experience and research tell us about these truly mission-critical functions. We see three qualities that these “best of” teams foster for their enterprises: Audience-centricity, Behavioral Stewardship and Insight-based Evolution. This presentation demonstrates specific actions to take to exhibit these.
We welcome dialogue and engagement. Do you agree? What do you see differently?
'Visions of future learning'. A presentation given by Rebecca Ferguson to the Plato Institute at the National Hellenic Research Foundation, Athens, Greece on 14 November 2014.
The Multilevel Mar The Multilevel Mar The Multilevel Mar The Multilevel MarThe Multilevel Mar The Multilevel Mar keting Conceptketing Concept keting Concept keting Concept
What is Multi-Level Marketing?
Multi-level Marketing, or MLM, is a marketing strategy which creates a down line of distributors and a hierarchy of multiple levels of compensation. The sales force is compensated not only for their own sales but also for the sales of the people they help recruit. Firms, having a large product base, often cannot employ equivalent sales force; and believe they would be better off without the traditional approach. Hence, they implement MLM to survive competition from multi-nationals.
MLM is also known as Network Marketing because it utilizes a network of individual customers to hit other potential customers. In other words, every individual customer serves as a sales representative.
Multi-Level Marketing Vs. Pyramid Marketing
People often confuse MLM with pyramid marketing; however there is very clear distinction between the two approaches: pyramid marketing is about getting your money and then using you to recruit other distributors; MLM, on the other hand, is about moving the product through a larger network of distributors so that the business can increase sales volume.
Another difference between MLM and pyramid marketing is that Pyramid marketing requires each level to DOUBLE before a new level is created so it isn't fair to people lower down in the levels and also unethical. MLM, however, awards a commission based upon the volume of product sold through own sales efforts as well as that of the down line organization.
Since MLM faces the risks of initiating a business that has not been tested by the customers is not recognized, people prefer to wait a coupe of years before joining. Hence, they also witness the company’s track-record and reliability.
Visit this site http://mikesimsworldwide.com for more information on network marketing leadership. MLM sponsoring is the primary skill in network marketing and most reps fail because they fail to develop real leadership. Effective network marketing leadership is what determines your team building success. Unless you have high commissions on your personal sales or do significant retail volumes, your income depends on the size of your network or team.
Follow us https://storify.com/mlmleadership
Stories are great tools that allow people to connect with and assign value to a message or idea. Telling stories about the brands we market is at the core of what we do as impactful communicators. We spend most of our time trying to protect the frame that others attempt to put around our organizations. In this white paper, Ryan Schulz (Director, Brand) discusses how to create a truly differentiated brand - an unbreakable frame - built from the consistent use of identity and character across all communication channels.
IN THIS SUMMARY
In Brains on Fire, Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones relate how their marketing agency has de-emphasized the use of campaigns and instead fosters the growth of word-of-mouth movements to build customer loyalty for a brand. They recommend that brand managers should focus on creating movements that tap into the passions of customers and inspire them. Researchers have shown a strong correlation between a company’s success and the degree to which the company is engaged with its customers. The authors believe “closeness” to customers is a signal of corporate health and profitability.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/brains-fire
Forget the Funnel. Enter the Loop. A One North White PaperOne North
FORGET THE FUNNEL. ENTER THE LOOP.
AN EVOLUTIONARY APPROACH TO RELATIONSHIP-BASED MARKETING & DIGITAL STRATEGY FOR PROFESSIONAL SERVICES FIRMS
By John Simpson and Kalev Peekna
The world around us is changing and evolving every day. We’re all familiar with the concept of survival of the fittest. Well, in business, it’s no different. Evolution forces us, as businesses, to consider our strengths and what makes us unique. It forces us to regard, and cultivate, those things that set us apart from our competitors, so that we can do more than survive, but thrive.
This is particularly interesting in the world of Professional Services—where differentiation is critical, but difficult. How do we find our strengths? And, from there, how do we nurture the evolution of our strategy? We decided to take a deep-dive and gain a better understanding of the DNA of a professional services firm and how that DNA points us to a unique relationship-based business model. We also explore how technology has also evolved, and how the new realities it’s created, coupled with a new framework for relationship development, should influence and affect your firm’s digital strategy.
Behaviors of the Most Effective Corporate Communications TeamsEdelman
Edelman’s Corporate practice has identified what experience and research tell us about these truly mission-critical functions. We see three qualities that these “best of” teams foster for their enterprises: Audience-centricity, Behavioral Stewardship and Insight-based Evolution. This presentation demonstrates specific actions to take to exhibit these.
We welcome dialogue and engagement. Do you agree? What do you see differently?
'Visions of future learning'. A presentation given by Rebecca Ferguson to the Plato Institute at the National Hellenic Research Foundation, Athens, Greece on 14 November 2014.
A deck with compilation of strategic do's & dont's from various sources aimed to instigate you to better your franchise model strategy - especially focussed on franchises for fashion brands #wolfSIGHT #wofSIGHTS www.wolfzhowl.com
Learn from industry expert the ins and outs of franchising as a route to self-employment, as an investment strategy or both. Hear top tips, how to investigate great brands, turn your dreams of entrepreneurship into reality.
Our preschool Franchise deals with a benefit imparting model. Consequently a percentage of the Franchises will go that additional mile to verify you do well, and they do well!
Exploring the Dynamics of In-House Marketers vs. Marketing Agencies: Which Serves Your Business Better?
Delve into the intricate debate surrounding the employment of in-house marketers versus the engagement of marketing agencies for business advancement. This comprehensive analysis dissects the advantages and limitations of both approaches, shedding light on the evolving landscape of contemporary marketing strategies.
Uncover the shifting preferences observed in recent years, where businesses increasingly favor in-house marketing teams over external service providers. A nuanced examination reveals the intricacies of crafting effective marketing strategies tailored to meet diverse business challenges.
Navigate through the multifaceted realm of in-house marketers, individuals dedicated to sculpting bespoke marketing plans aligned with the core ethos of your enterprise. Discover the unparalleled insights these insiders offer, from brand understanding to rapid adaptation to market trends, fostering seamless collaboration across internal departments while maintaining cost control and nurturing marketing expertise within the organization.
Contrast the strengths and weaknesses inherent in the in-house model, ranging from limited exposure to industry practices to the risk of echo chamber thinking, prompting the necessity for periodic external audits to ensure strategic relevance and innovation.
Conversely, explore the realm of digital marketing agencies, equipped with specialized expertise to amplify your online presence and navigate the ever-changing digital landscape. Unveil the advantages of tapping into external resources, from accessing specialized skills to embracing scalability and flexibility in marketing endeavors.
Grapple with the intricacies of choosing between an in-house marketer and a digital agency, considering factors such as company culture alignment, control over marketing activities, and cost-effectiveness. Embrace the tailored solutions offered by IM4U Digital Marketing Agency, bridging the best of both worlds to elevate your brand in the dynamic arena of digital marketing.
Embark on a journey of strategic decision-making, guided by insights into brand alignment, consistent messaging, and the pursuit of marketing ROI. Join the discourse on navigating the evolving terrain of digital marketing, where success hinges on strategic partnerships and adaptive strategies in a landscape ripe with possibilities and challenges alike.
Branding, Trademarks, Operational Strategies, and Business Practices.
The top way to investor and investment without any flows top experts here
https://www.sparkleminds.com/business/franchise-advertising/
Top 10 franchise consulting companies to watchMerry D'souza
we came up with our new edition of Insights Success, Top 10 Franchise Consultant Companies to Watch, Volume-1.
We focused on some trustworthy franchise consultant companies employing new methodologies to assess the performance potential of an aspiring entrepreneur besides their interest in a particular business and the market conditions.
All the information you need to help you buy or sell a rent roll from due diligence to methods of appraising, contract clauses to the all important post transition.
This power point analyses how to maximise the rental return on your investment property. It looks at things from a more holistic viewpoint and discovers that putting the highest rent on a property may not achieve the best result in the long run.
Handling objectiions vol 2 of 3 (sellers)Tony Morrison
This is the 2nd in a series of power points which deals with a variety of objections that sellers bring up when agents are getting them to meet the market and negotiate a successful sale of their home.
Handling objections vol 3 of 3 (buyers)Tony Morrison
This is the third in a series of three compilations that cover scripts on how to handle a range of objections that agents face on a day to day basis when dealing with buyers and sellers in the purchase of a home.
The secret to securing a consistent income in real estateTony Morrison
If you have ever wondering how the income of some real estate agent's just seems to keep improving every year regardless of the economy that they work in this may help. The secret is remarkably easy and straight forward
Brigade Insignia offers meticulously designed apartments with modern architecture and premium finishes. The project features spacious 3,3.5,4 and 5 BHK units, each thoughtfully planned to provide maximum comfort, natural light, and ventilation.
https://www.newprojectbangalore.com/brigade-insignia-yelahanka-bangalore.html
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
MC Heights-Best Construction Company in jhanglaraibfatim009
MC Heights stands as the epitome of excellence in construction within Jhang. With a commitment to unparalleled quality and innovative design, MC Heights redefines urban living in the heart of Jhang. Offering luxurious residential spaces, cutting-edge commercial complexes, and vibrant community areas, MC Heights caters to the diverse needs of modern lifestyles. Our dedication to superior craftsmanship and customer satisfaction ensures that every aspect of MC Heights exceeds expectations, making it the premier choice for those seeking unparalleled sophistication and comfort in Jhang.
Scanning tenants in NYC requires a thorough and compliant approach to ensure you find reliable renters. For a positive rental experience, consider hiring a property management service. Belgium Management LLC specializes in NYC rental property management and tenant relationship management. We prioritize tenant satisfaction, making us a trusted name in New York property management. Our dedicated team ensures tenants feel valued and supported throughout their lease.
Referans Bahcesehir which is being constructed, in the center of the most regional destination as Bahçeşehir, shines out with its central location and unique landscape including social facilities such as a fitness center, sauna, sports facilities, children’s playground and recreational areas.
Not only drawing attention for immediate surroundings including commercial centers and private schools but also providing the easily accessible location with closeness to Tem Highway and connection roads, ongoing construction of 3rd Bridge Connection roads and Metro Projects
Bahcesehir is a rising value in the great city of Istanbul… Located at a new transportation junction in the northwest of the City… Located at such a spot that the access roads for the 3rd bridge and for the 3rd Airport will reach the region in 2016. The Marmaray and the Subway will extend all the way to Referans Bahcesehir respectively in 2018 and 2019.
465 flats and 34 stores are designed with an outstanding approach and arranged with a unique perspective offering the following options: 1 plus 1, 2 plus 1, 3 plus 1, 3.5 plus 1, 4 plus 1, and 4.5 plus 1. It is planned so as to safeguard you and your loved ones based upon a modern, technological safety approach. As you experience the joy and luxury here, you will be content and feet at ease.
It is worth seeing both inside and outside with heart-warming cafes, tasty restaurants and elegant stores… And it is ready to offer a vivacious social life with a warm and cozy space design.
A folding swimming pool and indoor swimming pools, playgrounds, Turkish bath, sauna… It has them all. Everything you need for your well-being and for having a pleasant time will be at your service. You simply need to align the rhythm of life with the rhythm of Referans Bahcesehir.
https://listingturkey.com/property/referans-bahcesehir/
Need MCA leads? No sweat! MCAs are great for small biz funding. Learn how to snag top-notch leads: businesses needing cash, with repayment ability, decision-makers, and accurate contacts. Use content, social ads, lead platforms, partnerships, and capture processes for quality leads.
https://www.leadgeneration.media/blog/b/streamline-your-mca-sales-process-with-pre-qualified-leads
Keep Your Home Naturally Cool and Warm Out Change in Seasons
Vinra Construction is a private limited company registered under the ROC. The management has an experience of over 15 years of understanding the needs and delivering apt solutions to the end users We are providing turnkey solutions in construction fields. like Construction, Interior Designing Facility Management, Plantation Management, etc..
Vinra Construction Tech Enabled Company for Eco-Friendly Home Construction
Contact With Vinra for a Greener Future >>> Call us @ 888 4898 765
Green Homes, Islamabad Presentation .pdfticktoktips
Green Homes Islamabad offers beautifully designed 5, 8, and 10 Marla homes near the airport and motorway. Enjoy luxury, convenience, and high rental returns in a prime location.
BricknBolt Understanding Load-Bearing Walls and Their Structural Support in H...BrickAndBolt
Load-bearing walls are the backbone of any home construction, providing crucial structural support that carries the weight of the house above. For companies like Brick and Bolt Mysore and Bricknbolt Faridabad, understanding and properly implementing these elements are key to constructing safe and durable buildings.
One FNG by Group 108 Sector 142 Noida Construction UpdateOne FNG
One FNG by Group 108 is launching a new commercial project in Sector 142 Noida. Office space and high street retail shops on the FNG and Noida Expressway. For more information visit the website https://www.onefng.com/
Flat available for sale
Location- Tupudana, Ranchi
Savitri enclave
Area- 3BHK
Rate- 4000/sq.ft.
Super Build Up Area-1629 sq.ft.
Build-up area-1253 sq.ft.
Rate- 65lakh16k(approx)
Floor available- Flat available in all floor(G+12)
Balcony- 2
Washroom- 2
Parking - CAR PARKING
Amenities- Joggers track,temple, children's park,gym,banquet hall (5 Lakh)
Possession year (Handover year)- Dec 2025
Outside View from the apartment and flat balcony is very beautiful.
For more information contact AASHIYANA STAR PROPERTIES
7766900371
Torun Center Residences Istanbul - Listing TurkeyListing Turkey
THERE IS LIFE IN ITS CENTER!
The most energetic spot of the city that will add utterly different pleasures to your life, with a park that will make Istanbul breathe, delighting indoor and outdoor bistros, cafes, restaurants, the brand-new Food Hall concept, where dozens of unique tastes are served together, market area, cinema, theater, fitness club, SPA and event venue...
All the pleasures that will enrich your lives are awaiting you on the most beautiful side of the city, at Torun Center Residences. In Mecidiyeköy, where the heart of Istanbul beats, business, life and entertainment opportunities are located at the exact center, at Torun Center, the most beautiful side of the city.
Penthouse apartments and different styles of flats from 1 + 1 to 4 + 1, from 100 to 425 square meters in a 42-story residence tower, have been designed for those who want to live in the center of magnificence. Torun Center is the redefinition of a better life with specially landscaped floor gardens, apartment options with private balconies, and automatic glass systems equipped with Trickle Ventilation that offers clean air comfort.
Business and life in the same place
Excellent service
Torun Center has many delightful details, from a swimming pool to sunbathing and resting terrace. With 24/7 concierge services, 24/7 security, valet, technical service, closed-circuit camera system (CCTV), central heating and cooling system, it makes your life easier.
Delightful details
The two-story Torun Center Lounge, with its indoor and outdoor seating areas, children's playroom, private dining and TV lounge, promises unforgettable memories to you and your loved ones with its unique Istanbul view.
Neighboring to the most pleasant square of Istanbul
A few steps from the Torun Center Residences, you can reach the city's most modern city square and open the doors of a quality city life. Torun Center Residences brings together on the same project the long-awaited city life for Istanbul and gourmet restaurants, cafes, gym and SPA, and state-of-the-art cinema and Artı Stage, hosting the most famous plays of the season.
Located at the intersection of alternative public transportation options such as the metro and Metrobus, Torun Center comes to the fore as the most accessible office for both sides of Istanbul. With a central location and rich transportation lines, Torun Center offices make life easier for employees and increase productivity.
Avrupa Konutlari Yenimahalle - Listing TurkeyListing Turkey
Welcome to Avrupa Konutları Yenimahalle, where luxury living meets unparalleled convenience in the heart of Istanbul. Developed by Artaş Holding, one of Turkey’s leading construction companies, this prestigious residential project offers a contemporary lifestyle experience like no other.
https://listingturkey.com/property/avrupa-konutlari-yenimahalle/
Omaxe Sports City Dwarka stands out as a premier residential and recreational destination, offering a blend of luxury and sports-centric living. Located in the thriving area of Dwarka, this project by Omaxe Limited is designed to cater to modern lifestyle needs while promoting a healthy, active living environment.
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdfListing Turkey
Tersane Suites Residences is a luxurious real estate project located in the heart of Istanbul, next to the beautiful Golden Horn. This unique development offers hotel concept residences with Rixos management, making it the perfect choice for both homeowners and investors.
The Tersane Suites Residences offers a wide range of options, from studio apartments to spacious four-bedroom units, all designed to the highest standard. The suites are finished with high-quality materials and feature modern, open-plan living spaces, fully-equipped kitchens, and large balconies with stunning views of the city and sea.
One of the standout features of Tersane Suites Residences is the Rixos management, which provides a truly exclusive and upscale living experience. Residents will have access to a range of luxury amenities, including a fitness center, spa, and indoor and outdoor swimming pools. Plus, the on-site restaurants and cafes provide a taste of the local and international cuisine.
The Tersane Suites Residences also offers a great opportunity for investors, as it provides a rental guarantee program. This means that investors can enjoy a steady income stream, with the peace of mind that their property is being managed by a reputable and experienced team.
The location of Tersane Suites Residences is also unbeatable, with easy access to the city’s main transportation links and within close proximity to the historic center, making it the perfect base for exploring all that Istanbul has to offer.
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus o...Joseph Lewis Aguirre
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility
Lixin Azarmehr, a Los Angeles-based real estate development trailblazer, co-founded JL Real Estate Development (JL RED) in 2015 and serves as its CEO. Her expertise has propelled the firm to specialize in luxury residential and mixed-use commercial projects, with a portfolio that features upscale retail spaces and sophisticated care facilities.
Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szet...Volition Properties
=== Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szeto) ===
Ever been curious about Real Estate Investing in the US?? At Volition, for the past 14 years, we have been focused on helping investors invest in over $250M of real estate and generate $100M of wealth in the Toronto market, but we are always open to learning more about other business models and learning from other investors.
The US has always been an intriguing market to invest in. But the US is a big place… if you’re interested in investing in the US, you probably have a lot of questions, like:
☑️ Specifically WHERE should you invest?
☑️ What are the best markets to invest in and why?
☑️ How much are property prices there?
☑️ What are the returns like?
☑️ What is cashflow like?
☑️ Compared to investing in Toronto or other cities in Ontario, what are the benefits / tradeoffs?
☑️ What ownership structure should I use?
☑️ What are the tax implications?
☑️ Can I get financing?
☑️ What are tenants like?
Enter Erwin Szeto, a longtime friend of Volition. Since 2005, Erwin Szeto and his team have navigated the challenging landscape of being landlords in Ontario. Now, they are shifting their focus and guiding their clients' investments toward the more landlord-friendly environment of the USA. This decision comes after assisting Canadian clients in transacting over $440,000,000 in income properties. Faced with issues like affordability constraints, tenant-friendly laws, rent control, and rental licensing in Canada, Erwin sees a clear opportunity in the U.S. Here, there is a significant influx of investments leading to the creation of high-paying manufacturing jobs. Erwin and his clients are poised to capitalize on these opportunities where landlord rights are stronger and there is no rent control.
To facilitate this transition, Erwin has partnered with and become a client of SHARE, a one-stop-shop U.S. Asset Manager. Founded by Canadians for Canadians, SHARE enables as passive an ownership experience as possible for landlords in the U.S., while still maintaining direct, 100% ownership.
Erwin is “Making Real Estate Investing Great Again”!!
Website: https://www.infinitywealth.ca/
Facebook: https://www.facebook.com/iwinrealestate and https://www.facebook.com/ErwinSzetoOfficial
Podcast: https://www.truthaboutrealestateinvesting.ca/
Instagram: https://www.instagram.com/iwinrealestate/ and https://www.instagram.com/erwinszeto/
2. Although this presentation has been specifically designed
for real estate agents looking to set up their own real estate
business to help them understand the positives and negatives
of joining a franchise group or going independent many of the
thoughts and ideas can be transferred to franchises in different
industries.
Although currently working for a franchise group I have also
worked as an independent so I feel I am able to give a rounded
perspective on the subject.
WHO IS THIS PRESENTATION FOR?
Tony Morrison
CEO Harcourts Tasmania
3. DEFINITION OF A FRANCHISE
• An arrangement where one party (the franchisor) grants another
party (the franchisee) the right to use its trademark or trade-name
as well as certain business systems and processes, to produce and
market a good or service according to certain specifications. The
franchisee usually pays a percentage of sales revenue as royalty as
well as sometimes an initial up front fee and in return gains some
or all of the following, (1) immediate name recognition, (2) tried
and tested products, (3) standard building design and décor, (4)
detailed techniques in running and promoting the business, (5)
training of employees, and (6) ongoing help in promoting and
upgrading of products. The franchisor gains rapid expansion of
business and earnings at minimum capital outlay.
5. MORE FLEXIBILITY
As an independent you definitely have more flexibility with branding, marketing, pricing etc.;
6. A WEAK BRAND CAN BE DETRIMENTAL
All the benefits that an established brand brings obviously disappear if the brand is not strong
7. FRANCHISING = LOSS OF SOME FREEDOMS
Franchises have brand standards and corporate guidelines
which can very be helpful but can also be restricting.
8. CHANGE CAN HAPPEN QUICKER
As an independent you can come up with an idea, a new marketing strategy, a brand or colour
change and just run with it instead of having to go through a series of hoops and approvals from
the corporate team which justifiably have to protect the integrity of the brand.
9. SUITS THOSE WHO LIKE TO BE AN INDIVIDUAL
In an effort to support consistency and quality of brand
in a Franchise individualism can sometimes be stifled
10. ONE BAD APPLE CAN REFLECT ON ALL FRANCHISEES
As an independent you have total control over your integrity and service level whereas
in a franchise group poor performing sales people or offices in your group can have
a negative impact on your business.
11. EASIER TO APPEAL TO A NICHE MARKET
Franchises need to have more generic appeal to suit different locations and demographics
Independents can focus on a single product/price/style strategy .
12. EASIER TO CREATE THE FEELING OF BEING FAMILY
OWNED
Australians traditionally like working with people from their local area as we like the personal
touch of family owned businesses and Independents create more of a perception of being
family owned.(even though many franchises are also family/locally owned).
14. MARKET PERCEPTION
Independent agencies often market themselves successfully as being a boutique
Agency of a higher class. In reality this varies from agency to agency.
15. THE BENEFIT OF A WELL KNOWN LOCAL NAME
In smaller rural/regional areas where everybody knows everyone having the name of
your business based on a local identity may restrict opportunities to sell the business one
day but it will know doubt help build relationships with the community in the meantime.
16. FRANCHISES BRING POSSIBLE RESTRICTIONS
Most franchises will place restrictions on the territory you can sell in or
the sector you can sell in (e.g. Residential, Commercial, Rural etc.)
17. LEVELING OF THE PLAYING FIELD
Online listings via the web has leveled the playing field as any business on the web can now
become visible enough to sell houses if their search engine optimization is good enough.
18. PERSONALATTENTION
Independents can and usually do say, that due to their size, structure and flexibility that they
can offer more attention and a more personal experience. In reality this has nothing to do with
the business structure but has everything to do with the person running the business.
19. KEEPS ALL THE MONEY WITHIN YOUR COMMUNITY
Apart from franchise fees possibly going interstate to the head office franchises usually
have national agreements with a lot of service suppliers which possibly don’t help your
Local community.
20. FRANCHISE FEES ARE EXPENSIVE
Franchise fees vary from 5 to 8% of gross income. Plus there are also sometimes monthly
System/technology fees and maybe contributions to marketing which can be up to 2% of GI.
21. TOTAL SAY ON WHO YOU SELL YOUR BUSINESS TO
Franchises will want to protect their brand by vetting potential purchasers of your business
23. BRAND RECOGNITION
Brand recognition is a huge part of marketing success. If a company has been around for a long
time, their ads are subliminally ingrained into the collective consciousness of the populace.
24. STRENGTH OF BRAND FROM DAY 1
The strength of the brand allows you to trade off other people’s hard work. A strong brand can
help you win business as you start with an established presence in the market from day 1.
25. WEAKNESSES OF BEING AN INDEPENDENT?
Unless you are extremely well known in the area starting an independent agency
from scratch can mean that progress in the early years can be at a very slow pace.
27. SMALL CONTRIBUTIONS FOR BIG OUTCOMES
=
Due to the size and buying power of franchises small contributions to joint marketing
can get you far better coverage and value for money than doing something individually.
28. SPECIALIST DIVISIONS FOR YOUR BENEFIT
Most franchises will have specialist divisions for marketing, technology, training
and communications which as an independent you could just not afford.
Marketing
Division
Technology
Division
Training
Department
Communication
Department
29. YOU DON’T HAVE TO COME UP WITH ALL THE IDEAS
As an independent you have to be constantly thinking of ways to improve your
business, update your website and marketing and stay on top of technology
whereas a franchisor does all that for you.
30. NO NEED TO WORRY ABOUT UPDATING YOUR BRAND
That is for the corporate team to worry about
31. ACCESS TO THE BEST SPEAKERS &TRAINERS
Whilst independents can get access to great speakers and trainers at annual national
conferences Franchises provide this sort of training on an ongoing basis.
33. FRANCHISES HAVE SYSTEMS IN PLACE THAT HAVE
EVOLVED OVER TIME
It’s been proven that systemised businesses have a very high success rate compared to
fledgling organisation's, which often have a lot of trouble building a foundation to work
with in their first few years.
35. A SUPPORT NETWORK
As an independent you are on your own, you don’t have a
network of people that you can talk to about issues
36. ABILITY TO TAP INTO A VAST BANK OF MENTORS
Within a franchise group there is a vast amount of knowledge and
Experience that can be tapped into for the benefit of everyone
37. ABILITY TO BE ABLE TO PROVIDE MORE SERVICES
Through affiliated companies- eg. Finance & Insurance brokers, Conveyancers, solicitors,
Utility connection companies, Depreciations specialists, Building companies etc.
38. TOOLS TO ASSIST IN RECRUITING
Marketing material , training programs, structured careers paths as well as associated partners
(previous slide) and access to different sectors (e.g. Rural ,commercial, body corporate)
40. GENERALLY MORE IN-DEPTH AND ELABORATE WEB SITES
Franchises have the resources to generally create more elaborate and in depth web sites
41. ACCOUNTABILITY TO GOALS AND BUSINESS PLANS
Most good franchisors will help franchisees with business planning and then keep
the business owner’s accountable to the goals that they have set in the plan.
42. BETTER OPPORTUNITIES TO WIN CORPORATE BUSINESS
Franchises undoubtedly have better opportunities to win Corporate and institutional
business (e.g. -Government business, mortgagee in possession, Public trust etc.)
43. REFERRAL NETWORK
It is believed that franchises have larger data bases and access to more national and
international buyers. Theoretically speaking large franchises do have an extensive
referral network of affiliated real estate offices.
44. EASIER TO ATTRACT BUYERS TO A NATIONAL BRAND
It is generally easier to sell a business with strong national backing than an independent.
45. MARKET SHARE
Generally speaking the bigger profile that a larger market share brings
will give the franchisee an advantage over the Independent operator
46. YOU CAN CONCENTRATE AT WHAT YOU ARE GOOD AT
Do what you do best and outsource the rest
By being part of a franchise it allows you to do what you do best in selling houses, not
create marketing material, design web sites, set up systems, train a team and so on
47. WARNING – DON’T WASTE YOUR MONEY
Unless the product that the franchisor has to offer is good and you as a franchisee intend to
make use of their full range of support/training/ systems etc. then you are wasting your money.
48. REASONS FOR TAKING ON A FRANCHISE
• “In my mind I have no doubt that in the current climate the franchise
model is more relevant than ever. The real estate industry is one of
the most competitive in the Australian economy. To be focused on
growing a business to generate profit, manage people and develop a
successful team and stay up to date with the latest technology, while
in some cases, concentrating on your own sales, can at times feel
almost impossible.” Rob Forde CEO Harcourts NSW
50. WHAT SHOULD YOU LOOK FOR IN A FRANCHISE?
• Strong leadership
• Market share
• Signs of growth
• Other good people already working there
• Little business owner/staff turnover
• Marketing that is constantly being upgraded and tweaked to stay ahead of
the pack
• A strong brand that is strongly monitored and protected
• A great technology platform
• A strong training program
• Strong Values
51. ARE THERE OTHER OPTIONS?
• Yes, some real estate groups are more like buying groups
• They offer little in terms of support, training, marketing or technology
• But you only pay a set fee per month regardless of what you sell
52. FRANCHISE VS INDEPENDENT
• Does it make a difference to the client?
• In Sept 2008 a consumer report on real estate concluded
that there was no indication of any difference in the levels
of satisfaction between sellers using independent agents
or franchised agents.
53. CONCLUSIONS
• There is room and need for both in the market
• A name on a door does not guarantee success
• A good independent is far better than a average franchise
• There are times when it is definitely better to go with a franchise
• A franchise will generally give you a quicker impact
• If you don’t have the right people on the bus it doesn’t matter which
model you choose.
Editor's Notes
I thought I would start today by playing a video from the Academy files
Some may see that Franchises are inflexible but they do need rules to protect the brandThere will be some rules and guidelines about a franchise that you don’t like but have to accept
- Australians traditionally like working with people from their local area as we like the personal touch of family owned businesses and independents create more of a perception of being family/locally owned – even though most franchises are also family/locally owned
Usually franchises last for 5 years with an option for 5 more
Independent agencies often market themselves as being boutique or of a higher class. In reality this varies from agent to agent
Independents will often say that due to their size, structure and flexibility that they can offer more attention and a more personal experience
Keeps all the money in the state
All this stuff that franchises provide cost lots of money.
Benefits of being big, small contribution for big outcomeDomain newspaper, small office can benefit by Launceston being so big
You don’t have to be coming up with new ideas all the time to stay ahead of the pack as the franchisor is doing thattop of technology where as a franchise can do all that for you.As a independent you have to be constantly thinking of ways to improve your business, update your web site and marketing, stay on top of technology where as a franchisor can do all that for you.
You don’t have to keep updating and keeping the brand relevant , the franchisor is doing that
Access to the best speakers and trainers usually at no cost
Opportunities to be recognised through award’s programs
Franchises have systems in place that have evolved over timePoint 3 – it’s been proven that systemized businesses have a very high success rate compared with fledgling organisations, which often have a lot of trouble building a foundation to work with in their first few years.
As and independent you are on your own, you don’t have a network of people that you can talk to about issues
Ability to tap in vast bank of knowledge, possibly mentors
More services through affiliated companies
Point 8 – Harcourts Complete, Harcourts Connect, Strand, Mortgage Express, Commercial and Rural arms
Better brochures, pamphlets, marketing material without the outlay
Web sites generally more in depth and elaborate
Point 5 – It is often believed that franchises have larger data bases and access to more National and international buyers, sellers and tenants. Theoretically speaking large branded franchises have extensive referral networks of affiliated real estate offices
Generally speaking it will be easier to sell your business with a strong national brand
You can concentrate on what you are good at
Unless the product that the franchisor has to offer is good and you as a franchisee make use of their product then you are wasting your money
Not all franchises are created equal
At the end of the day a name on the door whether it be a Franchise or Independent does not sell houses. It is the individuals ability, network, work ethic, enthusiasm, knowledge etc that brings results. There are times though that if you are with the right franchise it is definitely beneficial to be part of a franchise.