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"Be selfish with complexity & magnanimous with simplicity" #wolfSIGHTS 16+ years of professional experience have taught me that I truly love! "Orchestration", Orchestration of energies, culture, people, behaviours & brands. A consistent flirt, passionate about being able to see beyond the curve and obsessed about crafting behaviour change. Digital or traditional - media are tools, each a mere mechanism to deliver a brand & business objective. Never get married to the medium - stick to people, they always see you to the shore is my belief. Faculty & Function - leadership experience has taught me that people are your greatest assets and managing them is actually managing your P&L. htt...