Nearly 60% of franchises aren’t communicating daily with customers online (Franchise Marketing Report 2015).
As a franchise, whether you distribute a product or provide a service, ultimately what you’re delivering to your customers is an experience.
The quality of this experience determines how likely customers are to do business with you again or recommend you to others.
Great experiences=more customers.
A presentation which promotes the advantages of referral marketing, and advocate marketing. Business referrers can come through friends and family. Promoting businesses by encouraging friends or family to promote the business via employee reward programme within their company. Referrals can also come from having business partners, promotion by complementary businesses, existing customers, news publications, review websites, news publications, testimonials, influencer opinions.
If you’re looking to increase channel partner sales, a B2B loyalty program gives you the competitive edge to motivate distributors and gain insight into end-user behavior. You can throw up any old online loyalty program, hoping it increases sales. But B2B loyalty programs – and this is important – are only as good as the technology that powers it.
Franchise Review and Reputation Management Guide - LocalClarityHenry Coleman
Complete outline of how to approach reputation management for franchises -- both corporate and the individual franchisee -- strategically. A LocalClarity publication.
When you are reliant on marketing of your small business, then you need to have some realistic goals in place so that you can expand your customer base and ultimately sell more products or services.
A presentation which promotes the advantages of referral marketing, and advocate marketing. Business referrers can come through friends and family. Promoting businesses by encouraging friends or family to promote the business via employee reward programme within their company. Referrals can also come from having business partners, promotion by complementary businesses, existing customers, news publications, review websites, news publications, testimonials, influencer opinions.
If you’re looking to increase channel partner sales, a B2B loyalty program gives you the competitive edge to motivate distributors and gain insight into end-user behavior. You can throw up any old online loyalty program, hoping it increases sales. But B2B loyalty programs – and this is important – are only as good as the technology that powers it.
Franchise Review and Reputation Management Guide - LocalClarityHenry Coleman
Complete outline of how to approach reputation management for franchises -- both corporate and the individual franchisee -- strategically. A LocalClarity publication.
When you are reliant on marketing of your small business, then you need to have some realistic goals in place so that you can expand your customer base and ultimately sell more products or services.
How to Create a Customer Engagement Strategy - 7 tips and tricksMaheen Memon
Tips & Tricks to Maintain Customer Centricity in a Growing Organization
Are you struggling with creating a meaningful engagement strategy for your growing customer base?
Maheen Memon, Director of Customer Success at Nulogy, will share tips and tricks to make sure you don't lose sight of the customer as your organization scales up.
She will discuss how her organization moved from a reactive, hero-based model to a measured, proactive approach.
In this slideshow, we explore what loyalty is and how it relates to your relationships with customers.
The mass-marketing approaches of the ’60s and ’70s ignored the role of customer loyalty as an important parameter of marketing activities.
There has long been a shift from this transaction based-approach into a relationship-based strategy. The focus changes from acquisition to retention. The new goal is to enhance customer loyalty by focusing on the lifetime value of existing customers, considered just as important as attracting new customers.
Loyalty is the maintenance of trust in a person, a party, an institution; which fosters strong feelings of support or allegiance. An individual has a sense of belonging to a relationship.
In business, this feeling of loyalty a customer feels with a brand or business yields a deeply held commitment for consistent future consumption.
How to launch a customer loyalty program that boosts your bottom lineDarren DeMatas, MBA
Shoppers love customer loyalty programs, but most ecommerce sites get it wrong. Learn how to launch a profitable rewards program that boosts your bottom line.
You'll understand why customer loyalty programs matter, how they contribute to long term profitability and how to launch an effective program
All the promotion techniques are given in brief in this presentation. the user can easily understand the major promotion terminologies through this ppt. it suits for both college students and high school students
Communication with Customers + Customer Feedback = Better CX | SoGoSurveySogolytics
Ready to deliver a better customer experience? Communicate with your customers and act on their feedback, and you'll know how to spend your time and resources.
This presentation provides an overview of the ways in which we can enhance the impact of your marketing efforts on your customers, your business and the world at large.
Partner marketing is a specialization within the overall discipline of marketing, focused on communicating value to, with, through, and for partners.
Partners are companies outside of your organization. They might be distributors, resellers, agents, alliance partners, or many other types of third-party companies. Understand that each of these companies deal with the same types of problems every other business faces: not enough time, people, or money to solve all the problems that are in front of them. As a partner marketer you are in a unique position to help them.
Many organizations engage partners as a route to market, for addressing a need, or an opportunity they cannot satisfy alone.
For example, if you don’t have the resources to manage dozens or hundreds of resellers directly, you can choose to establish a distribution partner. You can pay for the service they provide, typically by sharing the margin you would have kept for yourself in a direct sales model. The distributor can help make up for the expense, with the growth and scale they offer.
Just because someone agrees to be your partner, it doesn’t mean they’re going to proactively bring your product or service to the market. Sometimes they need some stimulation and that’s where partner marketing can help.
A deck with compilation of strategic do's & dont's from various sources aimed to instigate you to better your franchise model strategy - especially focussed on franchises for fashion brands #wolfSIGHT #wofSIGHTS www.wolfzhowl.com
How to Create a Customer Engagement Strategy - 7 tips and tricksMaheen Memon
Tips & Tricks to Maintain Customer Centricity in a Growing Organization
Are you struggling with creating a meaningful engagement strategy for your growing customer base?
Maheen Memon, Director of Customer Success at Nulogy, will share tips and tricks to make sure you don't lose sight of the customer as your organization scales up.
She will discuss how her organization moved from a reactive, hero-based model to a measured, proactive approach.
In this slideshow, we explore what loyalty is and how it relates to your relationships with customers.
The mass-marketing approaches of the ’60s and ’70s ignored the role of customer loyalty as an important parameter of marketing activities.
There has long been a shift from this transaction based-approach into a relationship-based strategy. The focus changes from acquisition to retention. The new goal is to enhance customer loyalty by focusing on the lifetime value of existing customers, considered just as important as attracting new customers.
Loyalty is the maintenance of trust in a person, a party, an institution; which fosters strong feelings of support or allegiance. An individual has a sense of belonging to a relationship.
In business, this feeling of loyalty a customer feels with a brand or business yields a deeply held commitment for consistent future consumption.
How to launch a customer loyalty program that boosts your bottom lineDarren DeMatas, MBA
Shoppers love customer loyalty programs, but most ecommerce sites get it wrong. Learn how to launch a profitable rewards program that boosts your bottom line.
You'll understand why customer loyalty programs matter, how they contribute to long term profitability and how to launch an effective program
All the promotion techniques are given in brief in this presentation. the user can easily understand the major promotion terminologies through this ppt. it suits for both college students and high school students
Communication with Customers + Customer Feedback = Better CX | SoGoSurveySogolytics
Ready to deliver a better customer experience? Communicate with your customers and act on their feedback, and you'll know how to spend your time and resources.
This presentation provides an overview of the ways in which we can enhance the impact of your marketing efforts on your customers, your business and the world at large.
Partner marketing is a specialization within the overall discipline of marketing, focused on communicating value to, with, through, and for partners.
Partners are companies outside of your organization. They might be distributors, resellers, agents, alliance partners, or many other types of third-party companies. Understand that each of these companies deal with the same types of problems every other business faces: not enough time, people, or money to solve all the problems that are in front of them. As a partner marketer you are in a unique position to help them.
Many organizations engage partners as a route to market, for addressing a need, or an opportunity they cannot satisfy alone.
For example, if you don’t have the resources to manage dozens or hundreds of resellers directly, you can choose to establish a distribution partner. You can pay for the service they provide, typically by sharing the margin you would have kept for yourself in a direct sales model. The distributor can help make up for the expense, with the growth and scale they offer.
Just because someone agrees to be your partner, it doesn’t mean they’re going to proactively bring your product or service to the market. Sometimes they need some stimulation and that’s where partner marketing can help.
A deck with compilation of strategic do's & dont's from various sources aimed to instigate you to better your franchise model strategy - especially focussed on franchises for fashion brands #wolfSIGHT #wofSIGHTS www.wolfzhowl.com
Getting your Why factor right is crucial to sales successSalesRehab Pty Ltd
Simon Sinek puts it well... Most people sell like this.. they tell you what they do, how they do it and never get to Why.... Those that sell with Why first as the great successes...
Presentation on Becoming The Top 1% Affiliate MarketerBryce Turnbull
Check out this presentation, which will guide you in the right direction to becoming a top 1% Affiliate Marketer. It will show you the difference between a 1% Affiliate Marketer and the bog standard Pushy Salesperson. It will show you how the top 1% see it as a business and not some side hustle looking for quick sales. It delves into the importance of having a growth mindset and the need to set clear and defined goals to fulfil your vision. Highlighting the importance of creating partnerships, building an audience and offering huge value to them. If you are interested in becoming an Affiliate Marketer then following these steps will show you how to do it properly and succeed. Creating a sustainable business for the future.
In contrast to a traditional marketing approach in which advertising messages are addressed to a strictly defined target audience, Engagement Marketing does something new and fundamentally different.
Franchise Marketing :
When it comes to franchise marketing, all major efforts will revolve around describing your brand to the consumer to establish a brand identity and encourage consumer engagement. To maximize the effects of these efforts, consumers must have a uniform experience at every touchpoint regardless of the franchise location.
Driving Lifelong Customer Devotion With Loyalty Campaigns ConfirmationTrustpilot
The best customers are loyal, repeat purchasers who come back to your business again and again for services and products they feel they can rely on. Generating a lifetime of value out of a customer drives down costs while increasing returns and paves the way for word-of-mouth referrals. Do you know how to create and capitalize on customer loyalty?
In this compelling webinar from Wpromote’s Michael Mothner and Trustpilot’s Jordan Garner, you’ll learn how to increase customer lifetime value (LTV) while lowering the time to second purchase. Uncover the true value of your customer by tracking loyalty KPIs rather than relying solely on ROI and 1st time conversions as the metrics for success.
Actionable tips and strategies on how to design your loyalty campaigns, including:
-Successfully Requesting On-Site Reviews
-Maintaining A Positive Brand Perception
-Moving Repeat Customers Through The Funnel
-Creating Brand Loyalty Through Engagement
Indirect Channel Incentives and Loyalty ProgramsRelayware, Inc.
Spiff programs, tactical incentives, points-for-prizes, cash cards, rebates and discounts – the methods adopted to incentivize indirect channels to sell more are numerous and yet most simply reward companies and individuals for making sales that would have happened anyway. Building loyalty and providing incentives to reward positive behavior is both an art form and a science. This enlightening whitepaper uncovers best practices used by some of the most successful channel marketers and challenges us to consider whether simply being a pleasure to do business with might be incentive enough for our indirect channels.
7 Steps to Survive (and Thrive) in 2016 with Raving CustomersChris Snook
Today’s customer expects self-directed, real-time problem solving on demand in unquenchable quantity and lives (along with you and I) in an experience culture where they are in control and expectations at every touchpoint along the customer journey are increasing daily. As markets cycle and turbulence in domestic and global economies demand more discipline in your operational and go-to-market processes, these 7 steps will give you a framework to build your strategy and alignment around customer experience in every silo.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
The 5 Key Elements of a Successful Digital Marketing Campaign.Alobha Technologies
Large-scale digital marketing strategies are complicated projects, so even with the best of intentions, things may go out of control quickly. A lack of cohesion and a lack of teamwork; too much of one strategy and not enough of another. Your Digital Marketing Campaign may sometimes go horribly wrong with one small error. But when the ideal mix of digital marketing strategies is combined, success comes. The major components of a digital marketing plan are outlined below. You may succeed by standing out from the crowd with the help of a Digital marketing company.
Similar to Why brand monitoring is crucial for franchises (20)
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
2. Customers are all connected –
to win them over, franchises need
to be just as connected.
3. Nearly 60% of franchises aren’t communicating
daily with customers online
– Franchise Marketing Report 2015
As a franchise, whether you distribute a product or provide a service, ultimately what you’re delivering to your
customers is an experience. The quality of this experience determines how likely customers are to do business with
you again or recommend you to others. Great experiences=more customers.
3
Why brand monitoring is
crucial for franchises
December 2016
5. While independent companies also deliver products and services, franchising has strength in numbers.
1. More products and services provided under the brand name means greater consumer recognition
2. Greater recognition increases likelihood of a customer choosing that brand when in need
3. More consumers using a brand increases market share faster
External brand perception depends on internal brand perception. Franchisees are not each other’s competitors, and
should not view themselves that way: rather, they are strategic partners who can work together to establish their
brand as the market leader. Often franchisees view brand marketing initiatives as solely advancing the franchisor’s
interests and not their own. However, the success of each franchisee is critical to the success of the brand, and the
success of the brand determines customer acquisition and retention of each individual franchisee. This means all
branches should deliver consistent experiences of the highest quality--poor performance from even one franchisee
not only harms that franchisee, but tarnishes perception of all the others.
To achieve that consistency, corporate must develop a thorough understanding of how each franchisee represents
the brand at a local level. With a unified brand management solution in place, customers know they’ll receive the
same quality and service regardless of which store they shop, service they purchase, or office they call.
Before implementing a brand management solution, however, the franchise should ensure all locations are starting
on the same page: establish and clarify your company’s standards, values, and voice to lay the groundwork for
consistent customer experience brand-wide. With unified thinking across all levels, you’re well on your way to
sustainable success.
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Why brand monitoring is
crucial for franchises
December 2016
7. “Near me” searches have increased 34x in the past year alone, according to Google. The problem is, simply being
near the customer doesn’t mean a business will show up in a search. Star ratings from a high volume of great
reviews enhance SEO and push businesses further towards that coveted #1 search ranking.
Each individual franchisee can become the local industry leader with dedicated review management. This includes
everything from generating new customer reviews to responding to them and promoting them across the web.
How do reviews help local SEO?
1. Collecting new reviews and engaging with customers builds brand loyalty and establishes
a sense of community.
2. Proactively responding to reviews and solving issues immediately prevents customer frustrations
from escalating to the public and strengthens online reputation.
3. Marketing reviews across channels generates leads, increases CTR and conversion.
Bottom line: a solid customer-centric culture can become a brand’s primary differentiator, but it needs to come
from every franchisee.
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Why brand monitoring is
crucial for franchises
December 2016
8. Be proactive, not reactive.
Anticipate customer issues and
solve them before they escalate.
9. A franchisor needs to be certain their perception of how they’re marketing their product matches their customers’
perceptions. If a discrepancy appears anywhere, the franchisor must make improvements to change that. How can
they make informed improvements?
Addressing every customer through real-time brand monitoring builds a deep understanding of their customers’
needs. Constant engagement at all locations prepares the franchise for upcoming buzz, equipping it with strategies
to calmly solve problems as they emerge and never get blind-sided by negative feedback. Insights gathered from
customer conversations can fuel preemptive support measures. If a problem persists for some locations, chances
are it’s a problem at others as well. For example, if several franchisees receives frequent complaints about food
being too spicy, franchisors can instruct all franchisees to update their menus with labels indicating spiciness levels,
as well as offer more mild options.
9
Why brand monitoring is
crucial for franchises
December 2016
11. BirdEye empowers franchises to enhance online presence, manage reviews, and leverage actionable customer
insights to improve operations--all in one place. Every franchisee can manage customer experience at their own
location, and corporate can oversee them all. This comprehensive, streamlined brand monitoring approach sheds
light both on pain points and on appropriate corrective actions.
With so many global, regional, and local sites, as well as franchisee’s individual social accounts, critical customer
conversations are at risk of being overlooked in a sea of feedback. That’s why BirdEye’s solution is completely
automated. An automated solution saves time, narrows the margin of error, and strengthens brand performance.
With BirdEye, businesses decide what to say to their customers and when, and we take it from there.
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Why brand monitoring is
crucial for franchises
December 2016
13. 13
Blaze Pizza, a build-your-own pizza franchise, saw same-store sales increase of 15% for stores rated 4.4 stars and
higher, and stores rated 4 stars and below saw negative same-store sales. Opening an average of 5 new branches
per week, this franchise understands the important role that brand consistency plays in customer experience. As
an industry leader, they need to exceed customers’ rising expectations by delivering above-and-beyond experiences
at every location. By using BirdEye insights to make improvements and replicate positive performance nationwide,
Blaze has bolstered brand loyalty and turned each branch into a local favorite.
Location insights
for Blaze Pizza
Why brand monitoring is
crucial for franchises
December 2016
14. 14
A unified effort from all franchisees to hardwire
experience around customer feedback will yield
immeasurable rewards. Connect with customers,
boost ratings, increase revenue with end-to-end
brand monitoring.
Why brand monitoring is
crucial for franchises
December 2016
