The document outlines the evolution of marketing through various stages, from Marketing 1.0 focusing on product-centric approaches exemplified by Ford's Model T to Marketing 5.0, which integrates advanced technology, exemplified by Toyota's TNGA platform. It emphasizes the transition from production concepts to customer-centric models, highlighting the importance of collaboration, value-driven marketing, and the use of technology in understanding consumer needs. Each marketing stage reflects a deeper alignment with consumer values and technological advancements across industries.

3. SELL PRODUCT
Industrial
Revolution
Mass Buyers with
Physical Needs
Product
Development
PRODUCT CENTRIC

4. Example of Marketing 1.0
FORD’s MODEL T
• Ford cut down its assembly cost from $800 to
$300
• Mission: Putting affordable transportation to
the average customer of the USA
• There was only one model of this car and
there’s a slogan which is “You can have any
color you want as long as it’s Black”
• The “PRODUCTION CONCEPT” was followed

5. Customer
Satisfaction
Information
Technology
Consumer Minds &
Heart
Product Diversification
Customer Centric
[customer is
king/queen]

6. Example of Marketing 2.0
• Use of Communication mediums to
communicate with customers
• Focus on the Customer rather than
the Product
• Company focus on “PRODUCT
DIVERSIFICATIONS”
• Example: Heinz Tomato Ketchup

7. Make the world
a better place
NEW WAVE OF
TECHNOLOGY
Consumers
with mind,
heart and
spirit
Customer Values
(providing higher values)
Value Driven
Marketing

8. Example of Marketing 3.0
• Mayo Clinic model of care
• Mixture of Value as well as customer
service
• Number of physicians and experts come
together to serve each patient
• The culture of collaboration helps
experts to serve better patients

9. Motivating the
client and new
product/services
Digital Economy
Netizen (Network &
Citizen)
Focus on Brand(Brand
Personification)
Integration of physical and
online connections

10. Example of Marketing 4.0
• Adidas Smart Shoes
• Smart running shoes can analyze your
running style, measure strain,
impact, and balance, and make
suggestions that support your
personal training goals. The data
collected can help prevent running
injuries and boost race performance.
• Integration of Physical and Online
connections

11. Application of
human-like
technology
Artificial Intelligence
Various consumer categories with
distinct needs
Marketing that is statistics,
interactive, augmented
Mankind and new tech

12. Example of Marketing 5.0
• Toyota TNGA(Toyota New Global
Architecture) Platform
• The Toyota New Global Architecture
is modular automobile platform that
underpin various Toyota and Lexus
models starting with the fourth-
generation Prius in late 2015. TNGA
platforms accommodate different
vehicle sizes and also front-, rear-
and all-wheel drive configurations