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Production Techniques
Evaluation
Your Name
Graphic Design Experiments
Graphic Design Production
• Advantages of working in Photoshop
– Has a lot of editing tools to benefit what I was
editing.
– Can do many things such as animate as well as
edit photos.
• Disadvantages of working in Photoshop
– Can be quite complex and difficult if you are new.
– Time consuming if new to the software.
– Not the best for graphics editing as it is very basic.
Graphic Design Production
Primary colours both red
to show the brand icon.
Santa Clause features as the main
image in both. To connotate that its
Christmas and a magical time.
Same logo in corner
on both.
Different slogans. I believe y product
links more to Christmas.
Different backgrounds one
plain and one with more
going on.
Different sizes of logos my product has a
smaller one Coca Cola has focused more
on showing off the brand.
Graphic Design Production
Strengths
Weaknesses
Changes
I think my Photoshop editing
of the Santa Clause was
strong as I had to cut out the
background of it and refine
the small details.
I think that my choice of
background was good as it
goes well with the colour
scheme and the Christmas
theme.
I also had weaknesses
such as fully furnishing
the Santa Clause as the
lasso tool would not
work on one part of the
image. I overcame this
by using the eraser tool
and being precise.
Next time I
would
change the
font and
think more
about the
colours of
the words
to add
more to my
poster and
make it
more
festive.
Radio Production
• Advantages of working in Premiere Pro
– Can edit sound very well.
– Can incorporate lots of different sounds and levels.
– Can change the tempo and pitch of sounds to make
others stand out a lot more.
• Disadvantages of working in Premiere Pro
– Can’t make sounds longer only shorter.
– Not straight forward as it is quite technical.
– Limited to what sounds you can use as you can not
compose any sounds yourself through
Radio Production
My final product includes beach party music sounds of families having
fun, playing games and drinking Coca Cola.
My comparison radio product features sounds of people slurping and
sounds of Coca Cola fizzing. This is to make people thirsty for Coca
Cola.
Similarities
Both products include beach party music and joyful fun sounds to
make the listener want to feel happy and drink Coca Cola.
Differences
My product includes more live action sounds as if the listener is in the
advert. This contrasts to the opposing advert as it has commentary in it
talking to the listener. Both techniques work very well for dragging the
listener into the brand.
Radio Production
Strengths
I had strengths in my
Advert such as the
use of Photoshop to
create the
backgrounds and to
animate my
advergame. I also
used premier pro to
add music and sound
effects into my game.
Weaknesses.
I also had weaknesses
during the production
of my radio advert. For
example I Struggled to
find sounds as it was
very limited because I
only had the use of
YouTube audio library
and Bensounds as the
music and sound effects
had to be copyright free
and premier pro does
not have any feature to
compose your own
music.
Changes
Next time I would add
more sound effects to
fully enhance the
listeners experience and
I would also consider
adding a Coca Cola
jingle to the end of the
advert.
Video Game Experiments
Video Game Production
• Advantages of working in Photoshop
– Very useful for animating.
– Can animate in pixels.
Disadvantages of working in Photoshop
– Very basic animations.
– Takes a lot of time to edit and refine small details
as it is in pixels.
– Takes a lot of time to record as you are moving
your character forward a few spaces then making
a new frame.
Video Game Production Both
animated.
The goal is to get
the Coca Cola in
both of them.
Other product is a disaster
in the warehouse where as
my product is animated in
the open world against
natural obstacles.
Video Game Production
I thought that the
natural obstacles I made
were very professional
and looked good.
Strengths
Weaknesses
Changes
I could have spent
more time on the
pyramid and added a
bit more detail to it.
More detail on the coca
cola bottle. Such as
getting the branding of
Coca Cola on it.
The clouds were
done well I thought
as the different
shades of blue and
white mad them,
seem very realistic.
My character could
have been more
detailed and scaled
better to size.
Next time I would
scale some of my
assets to a more
reasonable size so
that they do not
get pixelated.
Comparison
• Which product do you believe advertises the
product the best? Why?
– I believe that the best product to advertise would
be the advergame because it gets an active
audience involve with the product as they can
watch it and play it.
• Which of your products is the most
professional? Why?
– I think that my poster was the most professional
because I thought my editing skills were the best
out of all of them.
Reflective Triangle
Write down one key
thing you have learnt
from this project
Write down two
things you would do
differently if you were
to do this project
again and how you
would do that.
Write down three
things you still need
to develop your
understanding on or
skills within.
Need to
develop
working on
sounds more in
premier pro.
Need to learn
more skills
within
photoshop
Need to work
on pixel
drawings in
photoshop
I would make
sure my images
and pixel
drawings are
correct and the
right size.
I would add
more detail to
my poster such
as new fonts to
make it more
professional.
I have learned
more I would
add more detail
to my poster
such as new

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Project 1 production techniques evaluation

  • 2.
  • 4. Graphic Design Production • Advantages of working in Photoshop – Has a lot of editing tools to benefit what I was editing. – Can do many things such as animate as well as edit photos. • Disadvantages of working in Photoshop – Can be quite complex and difficult if you are new. – Time consuming if new to the software. – Not the best for graphics editing as it is very basic.
  • 5. Graphic Design Production Primary colours both red to show the brand icon. Santa Clause features as the main image in both. To connotate that its Christmas and a magical time. Same logo in corner on both. Different slogans. I believe y product links more to Christmas. Different backgrounds one plain and one with more going on. Different sizes of logos my product has a smaller one Coca Cola has focused more on showing off the brand.
  • 6. Graphic Design Production Strengths Weaknesses Changes I think my Photoshop editing of the Santa Clause was strong as I had to cut out the background of it and refine the small details. I think that my choice of background was good as it goes well with the colour scheme and the Christmas theme. I also had weaknesses such as fully furnishing the Santa Clause as the lasso tool would not work on one part of the image. I overcame this by using the eraser tool and being precise. Next time I would change the font and think more about the colours of the words to add more to my poster and make it more festive.
  • 7.
  • 8. Radio Production • Advantages of working in Premiere Pro – Can edit sound very well. – Can incorporate lots of different sounds and levels. – Can change the tempo and pitch of sounds to make others stand out a lot more. • Disadvantages of working in Premiere Pro – Can’t make sounds longer only shorter. – Not straight forward as it is quite technical. – Limited to what sounds you can use as you can not compose any sounds yourself through
  • 9. Radio Production My final product includes beach party music sounds of families having fun, playing games and drinking Coca Cola. My comparison radio product features sounds of people slurping and sounds of Coca Cola fizzing. This is to make people thirsty for Coca Cola. Similarities Both products include beach party music and joyful fun sounds to make the listener want to feel happy and drink Coca Cola. Differences My product includes more live action sounds as if the listener is in the advert. This contrasts to the opposing advert as it has commentary in it talking to the listener. Both techniques work very well for dragging the listener into the brand.
  • 10. Radio Production Strengths I had strengths in my Advert such as the use of Photoshop to create the backgrounds and to animate my advergame. I also used premier pro to add music and sound effects into my game. Weaknesses. I also had weaknesses during the production of my radio advert. For example I Struggled to find sounds as it was very limited because I only had the use of YouTube audio library and Bensounds as the music and sound effects had to be copyright free and premier pro does not have any feature to compose your own music. Changes Next time I would add more sound effects to fully enhance the listeners experience and I would also consider adding a Coca Cola jingle to the end of the advert.
  • 11.
  • 13. Video Game Production • Advantages of working in Photoshop – Very useful for animating. – Can animate in pixels. Disadvantages of working in Photoshop – Very basic animations. – Takes a lot of time to edit and refine small details as it is in pixels. – Takes a lot of time to record as you are moving your character forward a few spaces then making a new frame.
  • 14. Video Game Production Both animated. The goal is to get the Coca Cola in both of them. Other product is a disaster in the warehouse where as my product is animated in the open world against natural obstacles.
  • 15. Video Game Production I thought that the natural obstacles I made were very professional and looked good. Strengths Weaknesses Changes I could have spent more time on the pyramid and added a bit more detail to it. More detail on the coca cola bottle. Such as getting the branding of Coca Cola on it. The clouds were done well I thought as the different shades of blue and white mad them, seem very realistic. My character could have been more detailed and scaled better to size. Next time I would scale some of my assets to a more reasonable size so that they do not get pixelated.
  • 16.
  • 17. Comparison • Which product do you believe advertises the product the best? Why? – I believe that the best product to advertise would be the advergame because it gets an active audience involve with the product as they can watch it and play it. • Which of your products is the most professional? Why? – I think that my poster was the most professional because I thought my editing skills were the best out of all of them.
  • 18. Reflective Triangle Write down one key thing you have learnt from this project Write down two things you would do differently if you were to do this project again and how you would do that. Write down three things you still need to develop your understanding on or skills within. Need to develop working on sounds more in premier pro. Need to learn more skills within photoshop Need to work on pixel drawings in photoshop I would make sure my images and pixel drawings are correct and the right size. I would add more detail to my poster such as new fonts to make it more professional. I have learned more I would add more detail to my poster such as new

Editor's Notes

  1. Include an image of your York College poster experiment here. (Paste as a JPEG)
  2. What makes working in this medium better/worse than the other mediums we are exploring?
  3. Include an image of your final product and a similar existing product and, using text boxes and arrows, reference the similarities and differences.
  4. Include an image of your final product and, using text boxes and arrows, discuss the strengths, weaknesses and changes you would make to the product. Reference tools/hardware employed in the production and/or post production of the finished piece
  5. What makes working in this medium better/worse than the other mediums we are exploring?
  6. Discuss the content of your final product and the content of a similar existing product referencing the similarities and differences.
  7. Discuss the strengths, weaknesses and changes you would make to the product. Reference tools/hardware employed in the production and/or post production of the finished piece
  8. Include an image of your experiments
  9. What makes working in this medium better/worse than the other mediums we are exploring?
  10. Include an image of your final product and a similar existing product and, using text boxes and arrows, reference the similarities and differences.
  11. Include an image of your final product and, using text boxes and arrows, discuss the strengths, weaknesses and changes you would make to the product. Reference tools/hardware employed in the production and/or post production of the finished piece