The document discusses Ellie Warmingham's experiments with different graphic design, radio, and advergame production techniques. It provides advantages and disadvantages of working in Photoshop and Premiere Pro. For a Halloween-themed Coke poster, Ellie struggled with limited colors but used Photoshop tools to create the design. When making a radio advert, Ellie found Premiere Pro easy to edit with but some effects were difficult. For an advergame, animating in Photoshop took longer than expected. Ellie reflects on strengths and weaknesses of the projects and things that could be improved.

1. Production Techniques
Evaluation
Ellie Warmingham
Click to add text

3. Graphic Design Experiments

4. Graphic Design Production
• Advantages of working in Photoshop
– Photoshop has a large selection of tools which really helped me
to create my posters the way I wanted to. It wasn't lacking
anything that I needed and was overall extremely useful.
• Disadvantages of working in Photoshop
• One thing I did find difficult with Photoshop was how I kept
getting lost within all the different features. Sometimes it
was hard to figure out how to do something relatively
simple which made it hard to complete some of the
posters.

5. Graphic Design Production
Santa is in both
Slogans
Different coloured
backgrounds
Coca cola bottle
Logo on top
More detailed
background on left
Mostly red and
white colours
Mostly red, green,
blue and white
colours

6. Graphic Design Production
1. Strengths of using this method would
be that, to design this particular poster I
used some of my own editing knowledge
that I’d used for different editing software
which helped me to get the text the way I
wanted.
2. Weaknesses are that the colour palette
can be a little limiting. This poster is
Halloween themed and there’s only so
many colours you can use. I also struggled
to come up with an idea for this poster
because of the theme that I chose.
3. Changes that I might make would be to
change the text to something more
halloween themed to fit the poster. The
speech bubble at the bottom could also
be changed to something else more
interesting, for instance a different shape
or style.

8. Radio Production Experiments

9. Radio Production
• Advantages of working in Premiere Pro
– There's no limit to what you can do with premiere pro,
which can be really useful. I could easily cut the
recordings to whatever length I wanted and add in
sound wherever I needed.
• Disadvantages of working in Premiere Pro
– A few effects I wanted to add in were sometimes
pretty difficult to find and hard for me to add in,
depending on what I wanted to do.

10. Radio Production
• Strengths: This helped me to practice some editing skills
and learn some new things as this was the first I had used
Premier Pro.
• Weaknesses: For me, it’s easier to show what’s
happening visually than audible because you can actually
show the product to the viewers rather than using sound
effects to try tell people what you’re selling.
• Changes: I would definitely of spent more time to try and
find the right sound effects for my audio advert to make
it sound more realistic and understandable. People need
to know what’s properly going on and I’d like to try
redoing it in an attempt to achieve a different effect.

11. Radio Production
• I looked at multiple food and drink audio
advert examples to help me create the final
product. For instance, I took inspiration from
some of Coca Cola’s own adverts, like sound
effects and what they would say to explain the
product to the listener. This helped me to
decide what I should use to create the right
sound effects so I could help the audience to
understand and imagine their surroundings,
only using audio.

13. Advergame Experiments

14. Advergame Production
• Advantages of working in Photoshop
– There's a lot of different tools that helped me to make all
kind of shapes, allowing me to create what I wanted
without doing it by hand so it didn't look messy.
• Disadvantages of working in Photoshop
• I have never used photoshop to animate before,
making the process take slightly longer along with
looking through various backgrounds for ideas and
drawing out each part on different layers in case I
messed up.

15. Advergame Production
More natural
setting
Colourful
The
background
moves
Different shades
of 1 colour
Items are
falling down
Based
around
food
Pastel colours
Based
around
drinks
Includes a
character
Coin counter
Gives you points
On a
table/counter
Items come
from the top
Items come
from the
side

16. Advergame Production
Small amount of
movement from
background
Simple design
Not too busy
There should be more
colours
Make the background
clearer
You can focus on
what’s going on
Add a few more
details
You can focus on
what’s going on
Make it less pixelated

18. Comparison
• Which product do you believe advertises the product the
best? Why?
• I think the poster can really catch someone’s attention
when done properly and will ultimately make someone
more interested in buying the product if they can actually
see it.
• Which of your products is the most professional? Why?
• I quite like the Halloween coco cola design I made because
of it’s simplicity and colours. I personally think it’s more
interesting compared to the other advertisements.

19. Reflective Triangle
Write down one key
thing you have learnt
from this project
Write down two
things you would do
differently if you were
to do this project
again and how you
would do that.
Write down three
things you still need
to develop your
understanding on or
skills within.
I’ve learnt
and practiced
how to edit
audio, video
footage and
posters
Gain better
knowledge on
audio adverts
by looking at
examples and
researching
Redo the audio
advert by
adding and
changing sound
effects/voice
overs
I would want to try
and make a different
advergame because
I enjoyed the
process and had
multiple ideas
Practice different
skills and tricks I
can use to edit
video footage to
make it more
interesting
Learn different
styles and
designs for
posters to make
them more
appealing