The document summarizes the student's experiments with different digital media production techniques for advertising Coca-Cola, including a poster created in Photoshop, a radio advertisement created in Premiere Pro, and an advergame created in Photoshop and Premiere Pro. For each experiment, the student analyzes the strengths and weaknesses of their work, what they learned, and how they would improve for next time. Overall, the student found Photoshop and Premiere Pro easy to use but still has skills to develop, and believes their poster was the most effective at advertising Coca-Cola.

1. Production Techniques
Evaluation
Hayden

3. Graphic Design Experiment
I made this poster to help me get
used to using photoshop and to see
what I could design, and I thought
that photoshop was good because
you can do a lot of things on it like
change the text colour on the outline

4. Graphic Design Production
• Advantages of working in Photoshop
The advantage of working with photoshop is that
you can do things that you can't do in most other
ones, and you can remove the background if you
don’t like the one that is already there
• Disadvantages of working in Photoshop
The disadvantage of working in photoshop is that
you might not know what buttons to press, and you
might not know how to do something.

5. Graphic Design Production
They use the
same logo and
it's at the top so
it's clear what it
is
They mostly
use red and
white in their
posters
They always put the
product in their
poster
I put the
website on my
poster
I put the blue
sky on my
poster
I put people
enjoying a can of
coca cola and it is
a message about
have fun in the
sun with friends
with a coke.
My poster is about having fun in summer
with a coke and the other one is for
valentimes day.

6. Graphic Design Production
The strenghths of my poster are that I found a picture and
to make sure it didn’t look like I just stuck it on I put a red
boarder around it because it makes it blend in more.
The weakness of my poster is that I could have made the
coca cola logo a bit brighter and maybe put a bit redder
onto it so it would stand out more
The things that I would have change would be the pictures
I used in my poster because some of them are a bit blurry
so I could find better quality pictures next time.
The tools that I have used are rasterized to make an image
a smart one. Transform is to resize the image to make it fit
I also used place embedded to paste the image right into
photoshop to make it easier I also used the duplicate
image to copy and paste the coke cans because I wanted
all the people in the image to have a coke can in their
hands to show the product in the advert. By doing this it
helped me get my ideas from my head onto photoshop.

8. Radio Production Experiments
One of the sounds is made from a lunch box and it could be
used for thunder or something like that
Another one of my sounds is made from a drinks bottle and it
could be used for someone walking in mud

9. Radio Production
• Advantages of working in Premiere Pro
– The advantage of using premiere pro is that it's not
too hard to use and you can do a lot of things on it
because you can put loads of different sounds
together.
• Disadvantages of working in Premiere Pro
– The disadvantage of working in premiere pro is that
you might not know what you are doing and then it is
quite hard to use.

10. Radio Production
The similarities of my radio advert is that they have
made one coca cola advert that is set on the beach like
mine, another similarities is that they also have people
talking and having fun while they have a coke with
friends and family.
The difference between mine and the other one is that
mine has waves in it and you can hear it coming in and
out, another difference is that mine has seagulls flying
around and they are making noise.

11. Radio Production
• The strengths of making my radio advert is that it was easy to
import the sounds to premiere pro and it was easy to shorten the
sounds if they were to long.
• The weakness of making my radio advert was that I should have
made the music a little bit louder because you might not be able to
hear it
• The things that I would change if I made another ratio advert would
be to try and find better sounds to go into my advert because some
of them didn’t sounds like they were filmed on the beach
• The tools that I had used to make my radio advert was the imports
tool I used this to get my sounds from my folders onto my radio
advert
• Another tool I used to make my radio advert was the razer tool to
shorten my sounds if they were to long I found this easy because
they weren't that hard to find and they weren't that hard to use.

13. Advergame Experiments

14. Advergame Production
• Advantages of working in Photoshop
• The advantage of working in photoshop is that you can
do loads of things like drawing in pixels and that you
can shade things and it isn’t that hard to use
• Disadvantages of working in Photoshop
• The disadvantage of working in photoshop because
you might not know what to do on it or you might not
know where some buttons are and you might find it
hard.

15. Advergame Production
They both
use grass
in their
game
This one shows cans of coca
cola coming from the sky
It has a countdown on it for it to
star and then it counts up when
you collect coca cola
This one has the
coca cola logo at
the beginning
Both of them have blue
backgrounds to show it’s
a nice day
This one shows people
sun bathing
This one has a
character standing at
the beginning
This one has the sun
starting to go down

16. Advergame Production
The strengths of my advergame is that I made the number in the
corner to countdown when the game starts and then when it starts
it starts to count up when you collect cans of coca cola.
The weakness of my advergame is that I could have made the sun to
starts to set as the game goes on because it would make it look
better and then I could have changed it to go dark and then put
stars in the sky.
The things that I would change about my advergame would be that I
could have made the trees in my game move so it could look a bit
ore realistic
The tools that I had used to make my advergame are the pencil tool
to draw all of the things I needed to make my advergame I also use
the place embedded to get the coca cola logo onto my advergame
because it would have take loads of time to draw the logo, I also
used the move tool to move all the objects in the right place, I also
used the timeline tool to make my advergame start to move.
Then I moved all of my work from photoshop and put it into premier
pro so I could put some sound onto it and the tools I used are the
import tools so I could put some sound onto my advergame, I also
used the razor tool to shorten the sound down if it was too long

18. Comparison
• Which product do you believe advertises the product the best?
Why?
• The product that I think advertises the product the best is the
poster because it is quick and easy to read and the pictures are
spaced out and they can be stuck anywhere around and they would
be easy to give to people to advertise the coca cola more
• Which of your products is the most professional? Why?
• The most professional product I think is the poster because it
doesn’t have a lot of words on it just has what needs to be on it, it
also has their website on it if you want to find out more information
and it is also good because all the pictures I put on are spread out
and they are not too close to each other.

19. Reflective Triangle
Write down one key
thing you have learnt
from this project
Write down two
things you would do
differently if you were
to do this project
again and how you
would do that.
Write down three
things you still need
to develop your
understanding on or
skills within.
I have learnt how
to put sound onto
things and how to
make a radio ad
I would have
made my
poster better
by making it
brighter
I would have made
my advergame sun go
down and make a
sunset and make it go
dark
Drawing in
squares/pixels
to make them
neater
Get better at
finding where the
tools are that I
might have to use
Changing the
volume in things
so their not too
loud or quiet