Communication methods Evaluation Unit 1

Communication Method
Evaluation
Joseph Sam Fulton

ASA Codes
Number Name Brief Description
1 Compliance This is a central principle for all marketing communications saying
that something needs to be legal, decant, honest and truthful
2 Recognition of
marketing
communications
This is making sure that all your work is readable and identifiable
as a marketing communications, advertisement
3 Misleading Adverts That the ASA will take into account the consumer protection from
unfair trading regulations 2008 if people are complaining about the
product being misleading
4 Harm and Offence To unsure that no harm comes to the audience e.g photosensitive
epilepsy
5 Children Make sure when directing a advert towards children that it is child
friendly and doesn’t consist of dangerous things that children
could perhaps pick up
6 Privacy Marketers must not refer to anyone in a bad way without gaining
permission to do so
13 Food, food
supplements
and associated
health or nutritional
claims
Marketing communications must not be used to condone bad
eating habits

Mind Map
Coca Cola
Advertisement plan
Bright, big
logo
Witty slogan
Keeping the
color red, but
perhaps add
colors into the
branding to
perhaps stand
out
Branded/adve
rtised for men
and women,
for example a
pink can for
women, a
blue can for
males
Sponsers can be
added to the can,
to show the
flexibility of the
product
Can be branded
with the olympics
as Rio is still going
on
When christmas
arrives we can
have are a
red/white
theme
With the different
seasons there can
be different
coloured cans
The advert could
consist of people
having a party with
coke bringing them
together and
making them happy

Mind Map
• Strengths of using this method
• Using a mind map helps because it allows the user to forward the ideas they have about the project they
are doing a mind map on.
• Mind maps are also good because once made, they allow the user to locate their information easily and
quickly, they also look better than say generating a list.
• Weaknesses of using this method
• Weaknesses of making a mind map may include: that it takes a bit of time to create than just scribbling
some ideas on a piece of paper.
• Maybe difficult for other people to understand as you, yourself have personalised it so you know what’s
what whilst someone else may be confused.
• Did you like using this method? Why?
• I do enjoy creating a mind map as I believe it looks very professional and makes your work look well
organised.
• Mind maps also benefit me as I like peoples ideas being brought together and shared. Also mind maps
allow me in particular to remember stuff a lot more in a much shorter time base.

Mood Board
• The strengths of using a mood board is that it can allow you to express your ideas from a visual perspective
instead of writing a one.
• They are also very easy to make as long as you have a idea of what you want.
• Weaknesses of using a mood board is that sometimes it is quite tricky to gather the images you want.
Another weakness is that mood boards don’t always work for people, people either hate them or love them.
• Some people would rather generate a list of ideas rather than create a mood board, some people don’t
really understand them either.
• I have mixed feelings about this method as I’d be more incline to do a list of ideas rather than a board with
images showing my plans with the product but a mood board does give you a good in cite into what things
corporate with other things.

Style Sheet
Font ideas Color ideas
Coca Cola
Coca Cola
Coca
Cola
Coca
Cola
Coca
Cola
Coca
Cola
Coca Cola
• Color of the can –
Red
• Writing may differ
between – Blue,
Orange
The colors I will be
using will be:

Style Sheet
• Strengths of using a style sheet include: Putting different fonts down we can see the possibilities in which
we might like.
• We can see what might benefit the audience as its different to visualizing something to actually seeing it
on paper
• It also looks allows your work to look organised and gives you a clear idea of what you want, doesn’t take
long to produce whatsoever either.
• Weaknesses include: Changing your ideas halfway through and realising that you didn’t actually want the
things you put down.
• Adding things that perhaps you wont use.
• I didn’t really enjoy using this method as I believe it may be a waste of time, I would rather have just
cracked on with starting my layout of my project as I believe that the layout and the style sheet are very
similar.

Layout Plan
Man picks up coke bottle,
Drinks coca cola
Becomes happier
and refreshed after
drinking it

Layout Plan
• Strengths of using a layout plan include: Having a good idea of what the final product will look like before
you have made it, so you know if it looks good.
• Another strength is that it allows you to make any changes earlier, rather than later, realising in your final
product that you don’t like something you can change it in the layout stage.
• Weaknesses of using this method include: That the final design may look completely different to my layout
plan meaning that the design stage was pretty much pointless.
• Another weakness Is that a layout plan takes a bit of time to produce, which may put people off as they
may already know what their final result needs to look like.
• I really like using this method as it gives me the chance to change or perhaps rethink ideas that I would
have just gone straight into if not used a layout plan beforehand.

Brainstorm
• Strengths of using a brainstorm is that you can gather your idea’s as a group and collaborate your idea’s
together.
• Another advantage is that you can plan your idea’s before you carry them out which can help in the long
term.
• People could disagree with each other about ideas
• Another disadvantages is that it is a bit time consuming and a bit of a effort to create than saying speaking
to each other.
• Might prefer to do things visual.
• I do like this method as I believe that it brings peoples ideas together and allows people to discuss
improvements/things that look good. Another reason is that you get more minds then say just your mind,
more minds more ideas. Another reason is that its good for people to come together, can be used as a ice
breaker get to know each other.

Informal Pitch
• The strengths of using a informal pitch is you can get feedback weather its good or controlled criticism
another advantage is that since its informal you can get a more relaxed response and perhaps a more
helpful response than say a formal one.
• Weaknesses of using this method is that the person who is reviewing the informal pitch could perhaps be
biased and give you a opinion of which you want to hear.
• The information you receive you may not agree with and decide that you don’t want to include what
he/she mentioned.
• I do like this method because I believe that it gives you the chance to get good feedback from a outsider’s
perspective, I also like this method because it allows people to gain confidence when faced with this kind
of problem, having to speak out against someone that you potentially don’t know that well, prepares you
for a real job situation.

Initial Reaction
• I am going to make a Adver-game in my Photoshop software to advertise
coca cola in a game. My game will include how coca cola is superior to
other drinks on the market, as you will play as a guy with a coke bottle
battling people with other branded drinks.
• The aim of the game will be to beat three differant drinks, by beating one
you progress through to the next drink and the next. The game does not
encourage violence as its drinks your battling with, not weapons.
• I believe the concept that I have come up with me is a great idea and I
believe it will work quite well and show how coca cola beats all other
branded drinks on the market!

Initial Reaction
• Strengths of using this method include:
• Having a good plan before executing the final design and idea.
• Evaluating the idea you have allows you to be able to see what you actually want to do which is easier
than keeping it in your head
• Weaknesses include:
• Not being able to see what your saying in your plan
• It may for some people be pointless as they may find some other form of planning more effective.
• I do like this method as it allows me to evaluate what I'm going to do and how I'm going to do it and I like
that type of plan. Another reason I like it is because it allows people to see what I'm going to do in a
written organised format whilst say a mind map may be confusing for a person who isn’t me to read and
understand.

Sketches
• Strengths of using this method:
• Being able to see your design there, already planned for Photoshop giving you a indication of what it
might look like.
• Gives you a insight into how to draw things on a pixelated set up and see if your idea is possible to be
drawn using pixels.
• Weaknesses of using this method:
• Your idea may not be possible to draw using pixels therefore prohibiting yourself from using it.
• Your finished result may not look like your sketch as it’s harder to draw in a computer software.
• I did enjoy using this method as it allowed me to forward my ideas from my head to paper and produce a
sketch that I look forward to putting in my adver-game. Another reason I like it is because it enables me to
see my design/sketch of a character before potentially placing it in, giving me a good organised plan of
what is yet to come.

Formal Proposal
• Strengths of using this method include:
• You have all the information there in front of you and are able to see what you are doing with your
project.
• Another advantage is that you are notifying people about your work and telling them that your work is
copy right protected and that is doesn’t offend any religious groups or cultures.
• Weaknesses include:
• You already know what your product is going to look like and the answer to the rest of the questions so by
answering them it could potentially waste time as in theory it could be pointless.
• I did like using this method as it allowed me to broadcast what I was calling it and what I was doing with
the product, which has given me a insight into how I want it to look and how its going to be. Although I did
dislike this method as I felt that some questions asked were slightly pointless as I was obviously not going
to go out purposely offend a ethnic group or religion using a coca cola adver-game.

Communication methods Evaluation Unit 1

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