The document discusses various communication methods used in developing an AdverGame for Coca Cola, including mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, initial reactions, sketches, and formal proposals. Strengths and weaknesses of each method are considered, as well as whether the method was found useful. Overall, the methods helped to organize, inspire, specify, finalize, gather input on, gauge willingness, plan, and formally present ideas for the AdverGame project.

1. Communication Method
Evaluation
Will Stewart

2. ASA Codes
Number Name Brief Description
1 Compliance - Don’t lie, don’t break the law, and
don’t be indecent.
2 Recognition of
marketing
communicatio
ns
Must look like an advert, employ
advertising conventions, explicitly state
the product.
3 Misleading
Adverts
You cannot lie about the product’s
functions, abilities or price.
4 Harm and
Offence
Do not cause harm or widespread
offence. Rules against shock tactics,
unsafe practices and photosensitive
epilepsy.
5 Children Cannot encourage dangerous behaviour
or force children to buy the product.
6 Privacy Marketers must not falsely portray any
celebrities or other people.
13 Food, food
supplements
Must not condone poor nutrition or an
unhealthy lifestyle. Must have definitive

3. Mind Map

4. Mind Map
• Strengths of using this method
– This method helped me plan out my ideas and is
great at organising data.
• Weaknesses of using this method
– Can easily become cluttered and oversaturated if
too much data is used.
• Did you like using this method? Why?
- Yes, it helped me greatly with organisation.

5. Mood Board

6. Mood Board
• Strengths of using this method
– Allows the user to collect material that can be
used to inspire their own ideas.
• Weaknesses of using this method
– Can easily be overwhelmed by distracting or
irrelevant images.
• Did you like using this method? Why?
- Yes, it inspired me thanks to the way it
gathered various designs for me to use.

7. Style Sheet
Dominance, Majesty and Fury. – Lucida Calligraphy.
Showstopper – Broadway.
Diamond Dahlia – Magneto .
Coca Cola – Taste the Feeling
Coca Cola – Taste the Feeling.
Coca Cola – Taste the Feeling.
Colours
Red
Black
Silver
Gold
Green
Blue
White

8. Style Sheet
• Strengths of using this method
– It allows the user to make specific alterations to
their design.
• Weaknesses of using this method
– Can become side-tracked easily with different
possible ideas.
• Did you like using this method? Why?
- Yes, because it helped me specify my idea.

9. Layout Plan
COCA COLA
The drink of the Gods.

10. Layout Plan
• Strengths of using this method
– Allows the user to fully construct a prototype of
their idea.
• Weaknesses of using this method
– Restricts the user to create what is within their
layout plan.
• Did you like using this method? Why?
- Yes, it helped me finalize my idea.

11. Brainstorm
SOUND
Recognisable music.
Memorability.
Iconic sounds.
Rattling ice cubes, flowing water, clinking glasses, gulping.
SLOGAN
‘Taste the Feeling’, the classic Coca Cola slogan.
MUSIC
Energetic and Upbeat.
Relaxed and Chill.

12. Brainstorm
• Strengths of using this method
– Can be used to quickly whip out singular ideas that can be used to contribute
to a larger whole. This method allows for multiple ideas to be used, each
contributor being given a voice.
• Weaknesses of using this method
– Can easily become cluttered and distracting if there is a lack of organisation,
obscuring the bigger picture.
• Did you like using this method? Why?
- Yes, because it allowed for everyone’s ideas to be considered.

13. Informal Pitch
• Strengths of using this method
– Can iron out weaknesses and frailities of the plan from the opinion of an
outside party. This simulates the reactions of the target audience and provides
the chance for refinement before the formal pitch.
• Weaknesses of using this method
– Can plant doubt within those making the pitch, causing them to re-evaluate
areas of their idea that don’t need reworking. This can cause the project to
slip away, decreasing the chances of success.
• Did you like using this method? Why?
- Yes, because it presented the chance for constructive criticism.

14. Initial Reaction
• My initial reaction to the AdverGame project was mild curiosity and apprehension,
due to my inexperience with any form of animation work. While I did find the
earlier stages of the AdverGame project to be interesting, my reluctance to work
with something I was wholly unfamiliar with ended up hampering my ability to
interact conclusively with the program. While I do see the value and potential of
such a factor in the world of digital media, I find the curiosities of the animating
system overwhelming and frustrating, the complexity of the system turning me off
of the subject.

15. Initial Reaction
• Strengths of using this method
– By using this method, you can gauge the willingness of those involved in the project,
seeing which are enthusiastic or apprehensive to start working.
Weaknesses of using this method
– The initial reaction only works in the earlier stages of a project; as the project moves
along into the later stages the enthusiastic might find something that upsets them, and
the apprehensive might find something that works for them.
• Did you like using this method? Why?
No, not necessarily. I prefer to make judgements when I have enough information that I am
satisfied with, and coming to conclusions based on gut instinct and first impressions goes against
that ideology.

16. Sketches
This is my planning sheet for the Coca Cola AdverGame,
which differed drastically from the final version of the
game. This difference stemmed from the difficulty to
animate the figures in the planning sheet, the time taken
to construct them eating up a substantial portion of time
that could be used in animation.

17. Sketches
• Strengths of using this method
– Can be used to plan and refine the final production of the project, avoiding errors that
could be during the animation without the planning sheet.
• Weaknesses of using this method
– If the product ends up evolving over the course of the later planning stages, then the earlier planning
sketches can become moot due to the distance between the original and final product.
• Did you like using this method? Why?
Yes; while the planning sheet became distanced from the final version of the game, it
ultimately helped me to focus my energy on what I could actually animate, rather than what I
hoped I could animate.

18. Formal Proposal
• Strengths of using this method
– This method can give the pitcher access to the resources of the person they are pitching
to, allowing them an avenue through which they can give their idea a respectable and
acceptable form.
• Weaknesses of using this method
– A formal pitch can cause the pitcher’s nerves to become increasingly frayed, affecting
their pitch. The target of said pitch can also be incredibly critical of the ideas that they
are presented with, sometimes expecting newly-minted pitchers to come to them with
professional-level ideas.
Did you like using this method? Why?
Yes and No; While the formal proposal irons down the finer elements of the pitch and gives
focus to the idea, it can also be constraining, limiting development to what is contained within
the formal proposal.