research

1. Research
Rhiannah Baker

2. Existing Product
Distorted Image.
Varied angles, with only the main focus
well lit.
Dark shadowy streets.
Sweeney Todd: The Demon Barber of Fleet Street Trailer
A still from the trailer, where the editor alters the effect of the image and the hue before finally
fading to black.
In Sweeney Todd the setting is the dark eerie streets of poorly lit
London, this is similar to my teaser horror trailer as my trailer is
set in a dark and cold atmosphere.
https://www.youtube.com/watch?v=L_hgrfZVlJA

3. Existing Product American horror story season 6 teaser trailer
Very little
information is
given away, it
is very
mysterious.
A lot of repetition in
shapes, such as spirals
to show confusion and
question mark form?
All dark and use a lot of
shadows to reflect his
as this is the genre
Close ups

4. Existing Product
Main close up of body
with shattered effect to
show distressImages from scenes
Bio of film (synopsis)
Film title in bold horror
fontCertification and other
legal details

5. Existing Product
• They used
dark make up
and close ups
of the main
character. the
font colour
contrasts and
connotes
blood and
violence.
• Black and
white creates
a more
intense
contrast for
the genre

6. Research Analysis
• What common features do the researched
products have? Dark colours, symbols and
repetitive styles. They all reflect the genre of
horror.
• What aspects of the research will you include
within your on work? Black and white, dark
make up, close ups and horror conventions
within the fonts and colour schemes.

7. Questionnaire Analysis

8. Audience research
• Observation: The people who
filled out my survey were
predominantly male, with only 8
females taking part.
• What this says about my
audience: That more males
took my survey than females
• How will your product appeal to
this audience:I will include a
female lead to attract males
and also females.

9. Audience research
• Observation: The people who
took part in my survey were
predominantly aged 16-19 with
only a single person being over the
age of 20, and then someone who
is 50+.
• What this says about my
audience: My audience will be
between 16-19
• How will your product appeal to
this audience: By casting people
within that age range.

10. Audience research
• Observation: Two categories
were the most popular
• What this says about my
audience: They enjoy
psychological and parody horror
films.
• How will your product appeal to
this audience: I will make a
psychological horror trailer.

11. Audience research
• Observation: one answer was the most
popular
• What this says about my audience: They
mostly all agree that black is the key colour
to use
• How will your product appeal to this
audience: I will have a lot of dark space
through shadows and clothes and makeup
in my trailer.

12. Audience research
• Observation: one option was the
most popular
• What this says about my audience:
They prefer horror movies
• How will your product appeal to
this audience: I will make a horror
film trailer over a tv show

13. Audience research
• Observation:
• What this says about
my audience:
• How will your product
appeal to this audience:

14. Audience research
• Observation: Lots of people like different
horror films
• What this says about my audience: they all
have different tastes
• How will your product appeal to this
audience: I will keep my content broad and
rely on key conventions to appeal to
everyone.

15. Audience research
• Observation: one tv show was most
popular
• What this says about my audience:
They enjoy the walking dead
• How will your product appeal to
this audience: I will have the theme
of dying in my film.

16. Audience research
• Observation: Two categories were the
most popular
• What this says about my audience: they
think that the storyline and setting are the
most important elements
• How will your product appeal to this
audience: I will focus on these two

17. Audience research
• Observation: two categories were
close
• What this says about my audience:
they focus on the cutting speed
• How will your product appeal to
this audience: I will include fast and
slow paced cuts.

18. Interviews

19. Interview 1
1. What would have to be included in a teaser trailer which would convince you
to watch the full movie? Why?
– Suspense and unanswered questions makes me want to go and see it.
2. What would have to included in a poster, advertising the movie, in order to
sell the movie to you? Why?
– An iconic image which tells a story in itself. I like that style.
3. Why do you watch horror movies?
– I don't. Bad on my heart.
4. What do you look for in a horror movie? Why?
– Phsycological intrigue and an interesting plot.
5. What puts you off a horror movie? Why?
– Jumpscares. Bad on my heart. And segways, evil, evil inventions!
Answered by Edna Say
Aged 52

20. Interview 1
• Observation: They don’t watch many horror films for health
reasons but they are interested by them if the trailer has
suspense.
• What this says about my audience: That if the trailer contains
iconic images and an interesting plot they would be
interested.
• How will your product appeal to this audience: I will
includeSuspense leaving unanswered questions. Iconic images
which tells a story in itself. Psychological intrigue and an
interesting plot and jump scares.

21. Interview 2
1. What would have to be included in a teaser trailer which would convince you
to watch the full movie? Why?
– Dialogue stating the basic story, and a bunch of jump scares. And a slight reveal of
the antagonist /beast looking badass and intimidating
2. What would have to included in a poster, advertising the movie, in order to
sell the movie to you? Why?
– A picture of the antagonist and a gloomy back ground . It just sets the scene of
what we're walking into
3. Why do you watch horror movies?
– To get scared
4. What do you look for in a horror movie? Why?
– I look for a good plot with quite a few twists ... It can't just be filled with jump
scares or there is no point to the movie
5. What puts you off a horror movie? Why?
– When a movie has no story or is full of jump scares, so much so that they
become obvious and looses the scare factor. Or if it’s just too long.
Answered by Ben Eames
Aged 16

22. Interview 2
• Observation: They enjoy horror films and understand why
they like them.
• What this says about my audience: That they are well
informed on the conventions of horror films and know how
they use editing to create tension.
• How will your product appeal to this audience: By using
dialogue stating the basic story, and a bunch of jump scares.
And a slight reveal of the antagonist /beast looking badass
and intimidating A picture of the antagonist and a gloomy
back ground . A good plot with quite a few twists, not too long
and not too many jump scares.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-25 • Actress age, content, location, props
Gender
Male and female • Female star and horror themes
Psychographic
Emulator • Emulate the feeling of fright from the film.
Social Status
ABC1 • All classes from working to upper class.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
– I found existing images and videos from the internet and analysed
them. I used my existing knowledge and research online to help
choose them.
– Questionnaires
– I did this online via survey monkey to produce 10 quantitative
questions
– Interviews
– I wrote these 5 qualitative questions to get more information from my audience after
reviewing my questionnaire answers.

26. Research Evaluation
– What sort of a response did you get?
Most of the audience liked horror films, had similar views and gave
constructive feedback.
– How did you distribute your survey? Give an advantage and a
disadvantage
• Online via a link given by survey monkey. I shared this on college
blackboard and social media. Advantage is that it is quick to distribute,
complete and look at the answers and a disadvantage is that people who
don’t have the internet cant access it.