Research

1. Research
Rhiannah Baker

2. Existing Product
I like the way this person very professionally merged two different faces to form a new one, which at first
glance looks normal, but when you look closer and properly you realise that something is not right. This
will influence my product with its style of editing.
The original images appear to be taken in a studio and appear to be more or less unedited, besides being
greyscaled.
Due to the lack of colour, you are not distracted by it, and it draws attention to the detail. That along with
the framing of the images, and being close up, it forces you to look at the features. It also uses direct eye
line and the rule of thirds, where the audiences eye will naturally look.
Both images were taken with the subject looking directly at the camera with a blank expression, possibly
to make the editing process easier.
This will influence me with the framing, using close ups.

3. Existing Product
I like the way John Poppleton first paints onto the backs of people using UV
paint, then photographing them under UV light. I love the way the images
look, it doesn’t look real, which is what appeals to me most. I will try to use
this as inspiration for my work, using Photoshop rather than actually painting
on someone.
These photos are taken in a black box studio, under a UV light, this is effective
as the images seem to glow on the screen due to the UV paint. The
silhouettes creating a shadow effect will heavily influence me within my
product and photography, as I find the use of shadows and contrast highly
effective when done properly.
This will also influence me with its vibrant contrast between colours.

4. Existing Product
I like the way this person successfully, and professionally merged two completely different, and unrelated
subjects to create an effective and interesting picture. This will influence my product with its style of
editing.
Here, are two normal photos taken from a picnic , the angles show nothing special in the photos, and there
seems to be no edits, or effects added before post-production. Post-production however, there has been a
lot of change, the photographer here has removed the heads of their models and later replaced them with
animal heads. The photographer did not seem to have the intention on making these images look
unedited, instead they wanted the audience to feel inhumane and unnatural. The photographer effectively
uses mise en scene with the prop placements within the images, and the costumes their models are
wearing to inform the audience that these two images were taken at the same time.

5. Existing Product
I like this style of editing, where it is made physically then scanned in to create a digital version.
This idea, and editing style both physically and digitally will influence my product.
The photographer here took took images of roses, where the colour effect was either added later in Photoshop or added
physically with chemicals added to the flower to create the rainbow effect.
The location of where the images were taken is unknown as the images are very close up, and only shows the flower.
These images were edited post-production, with the greyscaled images. Here the Photographer printed out two of the
same images for each. One of the images was ripped up and stuck onto the other, then scanned into the computer to
create a digital copy.
The addition, or lack of colour it draws the attention of the audience to the part that has been added original. This style
of editing is very effective when comparing two very similar, but also very different images.

6. Existing Product
Photographer Carlos Barria holds a print of a photograph he took in
2005 right after Hurricane Katrina hit New Orleans. Here, he
matches the print up at the same location 10 years later. http://amorq.com/article/2156/the-55-best-reuters-photos-of-the-year
I like this style of photography where you
combine new, and old into one photo.
I like the idea of having a photo taken in one
spot, and then going back another time, using
a printed (or digital) version in the photo,
aligning them to their original place
This style of photography will influence, and
be included in my final product.
This image seems to tell a story,The location of this image is in what looks like a war
graveyard, but is actually one from hurricane Katrina in New
Orleans, 2005. The photographer uses mise en scene
effectively by having objects that were in the original image,
in the new one, including the original Image. The only prop
in the photo, is the original printed photo from 10 years
previous. The photographers intention was the make the
audience feel, to attempt to give them an understanding.
Most of, if not all of the photographers target audience will
remember Hurricane Katrina and the devastating effect it
had. The photographer lined up the two images, making
them appear as one, and to make them blend into one,
there appears to be no editing done to either images.

7. Existing Product
Old New York crime scene photos super imposed on present day locations
http://www.neatorama.com/neatopicto/2014/04/29/Old-New-York-Crime-Scene-Photos-
Superimposed-On-Present-Day-Locations/
I like the idea of super imposing images, where you overlay something
onto another, so that both are evident.
In these 3 images, I like how the old (crime scenes) are void of colour, yet
the original setting in the present day is full of colour; it clearly shows
what is going on, and the meaning within the images.
The location for all of these images are different places around new York,
the photographer took images of these places using inspiration from old
crime scene photos. The background images do not appear to be edited
in any way, however the images that have been superimposed have been
changed to black and white. These images have also been edited to
merge them together. This was most likely all done on Photoshop. The
angles of the newer images of the location seem to copy that of the
original greyscaled images. The lack of colour on the crime scene photos,
draws the audiences attention towards it, highlighting the difference,
making the audience feel emotion towards them people.

9. Existing Product
All these images are from around 1989, after the demolition of the Berlin Wall
(present from 1961-1989). All these images represent freedom. As of the 9th
November 1989 the German government announced that the citizens could cross
over the Berlin Wall without prosecution. Crowds of people from East Germany
climbed over the Wall, and were joined in celebration by people of West Germany.
As soon as the announcement was made, the people of Germany begin to surround
the wall in order to escape and flee; however the guards at the wall were unaware
of the recent changes and were still under the order to shoot anyone attempting to
cross the wall. The Walls official demolition did not begin until the June of 1990,
although from the announcement being aired, people began tear down the wall
anyway they could and continued to smash the wall for the following weeks to
come.
I really like these images as it represents not only the freedom, but all the suffering
and pain that was caused by the wall being there.

10. Research Analysis
• What common features do the researched products have?
– All the existing products I have looked at, consist of 2, or more
images often merged together in some way.
– They are all also different was of editing photos.
– A lot of the images used are not edited to begin with, most of
the editing is done post-production.
– Most of these images
• What aspects of the research will you include within your
on work?
– My product will contain images which themselves consist of 2 or
more images blended together.
– My product will also contain many photos that are heavily
edited, either by merging multiple together, or using layers and
effects.

11. Questionnaire Analysis

12. Audience research
• Observation:
– The majority of people who took part in
my survey were between the ages of 16-
19; with no one being below the age of 15.
• What this says about my audience:
– It tells me my target audience, with my
primary audience being within the ages
16-19, and ages 20+ being my secondary
audience
• How will your product appeal to this
audience:
– My product will appeal to both my
primary and secondary audience, I will
appeal to my primary audience by
mainly using models around that age
group. And I will make my product
appeal to my secondary audience by
using more sophisticated editing styles,
and with deeper meanings behind
them.

13. Audience research
• Observation:
– Most of the people who completed my
survey were male.
• What this says about my
audience:
– My primary target audience are
male, with my secondary audience
being females, because 64% of my
results were male, with only 36%
being female; with 0% identifying
as another gender.
• How will your product appeal to
this audience:
– My product will appeal to both my
primary and secondary audience, I
will appeal to my primary audience
by mainly using male models, and
by using a balance of light and dark
colours.

14. Audience research
• Observation:
• The people who did my survey named
nature/architecture as their preferred
style of photography.
• What this says about my
audience:
– One of my options (people) favoured
least popular from my audience,
however the other 4 options were
relatively similar in preference.
• How will your product appeal
to this audience:
– I will make sure to include lots of
nature/architecture within my
project, but also expand my content
to appeal to all, and maybe put them
on pages of related images.

15. Audience research
• Observation:
– Most people preferred to have a
naturalistic background to others like using
a green screen.
• What this says about my
audience:
– They prefer naturalistic settings and
backgrounds
• How will your product appeal
to this audience:
– I will include many photos from the
outdoors, however will also use a
variety of other natural places and
buildings, but also some school or
home so that my audience can relate
– I will not focus my photography on
green screen, however I will include
some post production editing.

16. Audience research
• Observation:
– The preferred style of editing is quiet
spread out, but with colour and
colour pop being the most popular.
• What this says about my
audience:
– That there is a pretty even split of
preferred editing techniques.
– My audience sample recognised the
most common editing techniques in
photography, that may be because
they might not have understood
what the others meant.
• How will your product appeal
to this audience:
– I will include a variety of editing
techniques, to appeal to my target
audience, I will use specific editing
styles to each genre.

17. Audience research
• Observation:
– The majority of people prefer casual
clothes
• What this says about my
audience:
– There is a relatively even spread
throughout the options, with casual
clothes being the most popular with 45%
of people saying that. This may be because
it is what people are most familiar with
and therefore people are more drawn to it.
• How will your product appeal to
this audience:
– I will use an array of different costumes
within my images. I will mainly stick with
casual clothes for costumes, I will also use
various more extravagant clothing to give a
nice variety.

18. Audience research
• Observation:
– It was a very close split between the two
options
• What this says about my audience:
– It was very half an half, 10 people preferred to
be able to view a portfolio digitally, showing
they spend a lot of time on their
phones/computers. However 12 people said
they’d prefer to view a portfolio physically in
their hands.
• How will your product appeal to this
audience:
– I will spend a lot of my time on creating
both a physical portfolio as well as a digital
to appeal to my audience. My primary
audience are 16-19 year olds, so I will
make my digital portfolio on a website that
is mobile friendly. However I will create an
effective physical portfolio for the 55% of
people who said they would prefer that.

19. Audience research
• Observation:
– 86% of people prefer realistic images
rather than unrealistic ones
• What this says about my
audience:
– They think rather inside the box,
and stick to realism. People see
realism all over, it is what people
are used to. It is also easier to
interpret realistic images, rather
than to find meaning in unrealistic
images.
• How will your product appeal to
this audience:
– I will mainly have realistic images to
appeal to the majority of people, however
I will also include some unrealistic images
to appeal to others, and to cover the
whole spectrum.

20. Audience research
• Observation:
– 77% prefer images with a meaning rather
than without.
• What this says about my audience:
– People would rather find meaning within
things rather than ‘useless’ meaningless
images. People like finding meanings to
things, and are more attracted to things with
meanings, or to things that they can give
meaning to.
• How will your product appeal to this
audience:
– I will try to include many images with
meaning rather than use ones without. In
some of my images there will be a very simple
and straight forward meaning to appeal to my
primary audience. And to appeal to my
secondary audience, I will incorporate a more
advanced meaning to my images. However
some images will not have any meaning to
appeal to the 23% of people who said they
prefer images without meaning.

21. Audience research
• Observation:
– 82% of the people who completed
my survey prefer landscape images.
• What this says about my
audience:
– My audience would rather have
landscape images as apposed to
having portrait images, landscape
images are more convenient and are
presented in a more professional
manor.
• How will your product appeal
to this audience:
– I will include a mixture of landscape
and portrait images to appeal to both
primary and secondary audience,
however I will focus more on
including landscape images.

22. Interviews

23. Interview 1
1. What is your favourite genre of photography?
– Sport
2. How many images do you think would make a good portfolio?
– 9
3. What is your favourite subject for photos?
– Myself
4. What would make a photograph unique or interesting? why?
– If it included me because I am a very unique/ interesting person
5. What is your favourite editing techniques for photos? Why?
– I like black and white editing as it makes everything look a lot better

24. Interview 1
• Observation:
– This person who I interviewed seems to be a rather narcissistic character,
who also enjoys sport.
• What this says about my audience:
– My audience Seems to have a small attention spam as they would only
want about 9 images, but them 9 images must be unique, intricate and
detailed. They also like black and white images.
• How will your product appeal to this audience:
– I will make my images unique and detailed, and use greyscale a lot to
appeal to my audience.
– However, I will probably not use this much in my actual production,
because this seems like the very minority of my audience, and I do not feel
like this will be very beneficial.

25. Interview 2
1. What is your favourite genre of photography?
– Fashion
2. How many images do you think would make a good
portfolio?
– 10+
3. What is your favourite subject for photos?
– People + Clothes
4. What would make a photograph unique or interesting?
why?
– Varied photo angles.
5. What is your favourite editing techniques for photos?
Why?
– Colour pop because it highlights specific parts of the photo so it
draws your attention to it.

26. Interview 2
• Observation:
– My audience seems to be people orientated, and heavily into their
fashion.
• What this says about my audience:
– My audience would only want about 10 images in a portfolio, however
the +implies that they would sit through more, but that they may end up
getting bored; although this may be because they don’t know how many
images a portfolio usually consists of.
• How will your product appeal to this audience:
– I will vary camera angles to appeal to my audience, I will also use editing
techniques, such as colour pop to draw attention to the more important
parts of the image.

27. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
18-25 • Use models of a similar age range to make it
more relatable to them, and use subjects to
interest them.
Gender
Both Male and
Female
• Use topics to make it relatable to them, and
use subjects that will interest them.
Psychographic
Belonger • My product includes a very specific genre,
but in a way that it makes people feel like
they belong.
Social Status
BC1 • By using my product to portray their beliefs
and thoughts.

28. Research Evaluation

29. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
• My product research was successful as it gave me ideas for colour schemes and
editing style and how I can use aspects of them within my own project.
– Questionnaires
• My questionnaire helped me to find what is most appealing to my target audience,
and what out of my ideas is most effective and what would work best.
– Interviews
• My interviews didn't really work well as I didn’t gain much useful information, and I
can use none of it to put forward for my actual project.

30. Research Evaluation
– What sort of a response did you get?
• The response I got overall was quiet varied and helpful, given by my target audience
which will help me with what I am going to do with my project.
– How did you distribute your survey? Give an advantage and a
disadvantage
• I emailed and messaged people asking them to do it, this worked as I got many
responses very quickly, however that was also a disadvantage as it wasn’t a very
varied audience, however it did include my target audience.