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Slides for PRDS129 week 2 on Twitter

EducationTechnologyBusiness
1 of 18
@Kenny Norton @WalkerLucas
Agenda • Socialnomics recap! • Twitter effect • Twitter Tools • Free Dashboard Tools • Paid Monitoring Tools • Twitter Basics • How to get Followers • Introduction to social media
Some Tools of the Trade • Linkedin • Tweetdeck, Hootsuite, Seesmic – Twitter Client • We Follow • Klout • Twitter Lists • Bit.ly – TRACK!
Twitter Effect Example – Socialnomics (Jane the Blogger Page 19) • Jane blogs / posts press release on a big initiative for her company • Jeff reads the headline from his twitter feed • Posts to 245 friends on Facebook and 45 followers on Twitter • 40 read the story • 5 people Retweet it to their followers (3500 combined followers) • 10 rate and repost it on Digg, Reddit, Google+, Stumble Upon, FB etc. • A few other blogs and websites link to the story • Steps 1 through 6 continue in a loop
Klout • http://www.klout.com – Sign up! • Standard for influence
Tweetdeck • http://www.tweetdeck.com • Desktop/mobile/web social media dashboard
Hootsuite • Based in Vancouver, Canada • Pro ($6 month) Professional version ($1500 month) • Built in analytics and Automatic Reports • Hootsuite university
Seesmic • Klout integration
Twitter Lists • Group important or similar twitter users • Helps you cut through the clutter • Follow others’ and create your own
Lists – Demo
Task – Sign up for Bit.ly • Tweet a shortened link!
Now What? • So you have an account.. • How do you get more followers? • If you’re not a celebrity.. It takes work!
Keys to succeeding at Twitter • http://mashable.com/guidebook/twitter/ • Follow others – • Wefollow.com • Tweepi.com • #Hashtags - http://mashable.com/2009/05/17/twitter-hashtags/ • Communicate! • @Replys • Retweets (New and old) • Complete your profile • Profile image of you or brand • Description • Website • Background • Lists • 5-10 minutes goes a long way!
Other ways to get followers • Hold a contest • Get a celeb to tweet about you • #FF Follow Friday • Twitter Chats • 20 Game Changing Twitter Chats: http://bit.ly/ypRkRQ • Tweet often and consistently • Make sure you have a dashboard tool (i.e Tweetdeck / Hootsuite) • Put it on your smartphone!
Professional Monitoring Tools • Sysomos • Radian6 • Simply Measured • MeltWater Buzz • Many.. Many more
Resources • Mashable.com • SocialMediaExplorer.com • Mari Smith • Pod Camp Toronto – February 20th - http://2012.podcamptoronto.com/

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Slides with regards to Twitter

  • 2. Agenda • Socialnomics recap! • Twitter effect • Twitter Tools • Free Dashboard Tools • Paid Monitoring Tools • Twitter Basics • How to get Followers • Introduction to social media
  • 3. Some Tools of the Trade • Linkedin • Tweetdeck, Hootsuite, Seesmic – Twitter Client • We Follow • Klout • Twitter Lists • Bit.ly – TRACK!
  • 4. Twitter Effect Example – Socialnomics (Jane the Blogger Page 19) • Jane blogs / posts press release on a big initiative for her company • Jeff reads the headline from his twitter feed • Posts to 245 friends on Facebook and 45 followers on Twitter • 40 read the story • 5 people Retweet it to their followers (3500 combined followers) • 10 rate and repost it on Digg, Reddit, Google+, Stumble Upon, FB etc. • A few other blogs and websites link to the story • Steps 1 through 6 continue in a loop
  • 5. Klout • http://www.klout.com – Sign up! • Standard for influence
  • 6.
  • 8. Hootsuite • Based in Vancouver, Canada • Pro ($6 month) Professional version ($1500 month) • Built in analytics and Automatic Reports • Hootsuite university
  • 10. Twitter Lists • Group important or similar twitter users • Helps you cut through the clutter • Follow others’ and create your own
  • 12.
  • 13. Task – Sign up for Bit.ly • Tweet a shortened link!
  • 14. Now What? • So you have an account.. • How do you get more followers? • If you’re not a celebrity.. It takes work!
  • 15. Keys to succeeding at Twitter • http://mashable.com/guidebook/twitter/ • Follow others – • Wefollow.com • Tweepi.com • #Hashtags - http://mashable.com/2009/05/17/twitter-hashtags/ • Communicate! • @Replys • Retweets (New and old) • Complete your profile • Profile image of you or brand • Description • Website • Background • Lists • 5-10 minutes goes a long way!
  • 16. Other ways to get followers • Hold a contest • Get a celeb to tweet about you • #FF Follow Friday • Twitter Chats • 20 Game Changing Twitter Chats: http://bit.ly/ypRkRQ • Tweet often and consistently • Make sure you have a dashboard tool (i.e Tweetdeck / Hootsuite) • Put it on your smartphone!
  • 17. Professional Monitoring Tools • Sysomos • Radian6 • Simply Measured • MeltWater Buzz • Many.. Many more
  • 18. Resources • Mashable.com • SocialMediaExplorer.com • Mari Smith • Pod Camp Toronto – February 20th - http://2012.podcamptoronto.com/