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Twitter: One Size Does Not Fit All


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Twitter: One Size Does Not Fit All

  1. 1. TWITTER ONE SIZE DOES NOT FIT ALLJane Friedman, Assistant ProfessorE-Media (CCM), University of / Twitter: @JaneFriedman
  2. 2. The Secret That Can’t Be Taught• This is mostly about being YOU• Your strategy may change as your career progresses• Using Twitter as a means to an end can backfire
  4. 4. 1. Twitter is public.• Access anyone.• Show your support to anyone.• See who your supporters are.Everyone can see thesame things as you.
  5. 5. 2. Don’t use the Twitter site.
  6. 6. Use a free Twitter client
  7. 7. Use an application with columns
  8. 8. 3. Your Twitteruse is not myTwitter use. By Ploop 26 / DeviantArt
  9. 9. 3 MODELS TO HELP YOUGET STARTEDThis is not an exhaustive list of models you couldpursue. But it is a good framework to begin tounderstand what Twitter is about.
  10. 10. Model 1: Listen• Gather information• Research your community• Be entertained• Lurk
  11. 11. Model 2: Relationship building• Socializing• Community building• NetworkingModels to follow• @jeannevb• @johannaharness
  12. 12. Model 3: Service• Share info & advice• Requires engaged following• Can be like broadcasting
  13. 13. Other Models• Traditional media feeds • @PublishersLunch• Specialist feeds • @Porter_Anderson• Celebrities • @ConanOBrien• Creative writing • “Tweets from Hell”• Spammers
  14. 14. Twitter has tremendous strength when used tocomplement other online activity.
  15. 15. GETTING THE MOSTOUT OF TWITTERBest practices & helpful hints
  16. 16. Carefully craft your bio and handle
  17. 17. Examples of weak bios
  18. 18. Examples of strong bios
  19. 19. The All-Important Hashtag• Events • #wwcon11• Live chats • #scriptchat• Continuous chats • #amwriting• Searchability / topics • #portland• Social movements • #fuckyouwashington• Humor • #awesometwittersession
  20. 20. How Do You Know Who to Follow?• Twitter recommends• Ask your friends• Twitter lists• Hashtag searches• Twitter chats• Blog posts and websites in your community
  21. 21. How You Start Getting Followers• Tweet good stuff• Retweet others• Use hashtags; tweet events• Participate in chats• Cross-promote• Be consistent• Others recommend you (#FF)
  22. 22. Should You Follow Others to Get Followers?• Follow people relevant to you and your topic• Gaming the system is short-sighted
  23. 23. A Few Do’s and Don’ts DO DON’T• Use shortened links • Use full URLs• Link to specific content • Link to general pages w/o• Give credit to sources explanation• Use @ handles • Flood your followers• Tweet when you without warning feel like it • Waste people’s time• Less is more
  24. 24. Study Your Effectiveness Over Time• Clicks• RTs• @ mentions / replies• Favorites• Follower growthBest tool:HootSuite
  25. 25. HootSuite Analytics
  26. 26. Indications of Reach or Authority
  27. 27. USEFUL TOOLS ANDENHANCEMENTSThere’s more to Twitter than 140 characters
  28. 28. Multimedia Tweets
  29. 29. Storify
  30. 30. Blackbird Pie
  31. 31. TwitterFeed
  32. 32.
  33. 33. Flipboard
  35. 35. @BrainPicker / Maria Popova• Tweets are like tiny single-servings of weekly e-newsletter• Always linking to something esoteric & fascinating• Twitter profile image is same as website/newsletter
  36. 36. @JeanneVB / Jeanne Bowerman• #scriptchat founder• #TwitterPIMPAngel• Creates hashtags that help build community• Uses Twitter to network and build community; not tweeting out information (that’s what the chat is for)
  37. 37. @EvilWylie / Andrew Shaffer• Parody & humor• Got attention by using @ replies• Serves as sly promotion arm for author
  38. 38. Parting AdviceThink of all of the online tools as an extension of your own nervoussystem. If you walk into a room, you would get an immediate intuitivesense of the environment. The same is true of Twitter or any onlineenvironment. When you connect into to theses contexts, you are notacquiring billboard space. You are entering a context, anenvironment. Don’t over-think how you are going to act. —Christina Katz
  39. 39. Continue the Conversation• Site:• Twitter: @JaneFriedman• E-mail: jane@janefriedman.comGet the session materials: