Handout for the Presentaion on Enhancing your Brand through Social Media delivered to the OD Network of WNY on June 10, 2011

1. Enhancing Your Brand through
Social Media
For ODN of WNY
June 10, 2011
Presenter Terry Babij
Social Media Revolution
by Socialnomics
Click Here to start
Video
2

2. Conversation Prism
Click for Source
Listening for pulse of community
• Lurkers
• Use search and other tools to listen for
positive and negative conversations
• Promote Social Media with SHARING on
Web-Sites and E-Mail messages

3. Various Platforms
– LinkedIn
– Facebook
– Twitter
– You Tube
– RSS
– Blogs

4. Social Media Iceberg
• So much going on out of sight!
• Need to pick your strategy
• Be prepared to alter course
• Once you have committed there is no
stopping
• Originally a place to post resumes and
look for work. Now a popular B2B or
Professional Social Network
• Single profile
• Business Networking
• Company pages
• LinkedIn Groups
–Discussions
• LinkedIn® Answers

5. My LinkedIn Profile
• Must be invited to join someone’s network
and are only supposed to invite people
you know (if you know e-mail)
• May ask others for introduction
• Some people have profiles but do not
accept invitations???
• Publications ETC
• Links
Company Page
• A Place to Promote Company
• Upload Products
• Make Announcements
• Publicize Events
• Others can follow

6. Social Compass Click for
Source
Facebook
• Many changes and updates. Hard to keep
up.
• More conversational and less
management than Web Site
• How to manage different profiles
• Personal Profiles
– Limited to 5,000 friends
– Personal
– Should not conduct business
– Small print may find your page gone

7. Personal Profiles cont’d
• May want multiple profiles?
– Personal
– Professional
• News feed delivered by FB to your wall
• Others can post or write on your wall
• Direct messages
• Pokes
• “PAGES” and “GROUPS”
Company Pages

8. Company Pages
• Business Focused or Not For Profit
• Create “Welcome” page so 1st time visitors
do not land directly on wall using FBML
• Ideally less about you more about what
the readers or FANS would like to see
• Find good content and share with
questions or comments
• Goal 25 Likes to customize Page URL
• Real traction starts at 500-1,000 Likes
Pages Cont’d
• PEOPLE can Like not PAGES
• Use FB as Page to post to wall and others
Need to post as Page to have Impressions
• People and Pages who “Like” can post on
CO Wall if settings permit
– Admin can remove inappropriate posts
• Aim to be “REMARKABLE”
• Impressions and Insights

9. Insights
Impressions
• Similar context to advertizing.
– Impression = viewing
– Higher comment and LIKE should produce more
impressions
– FB will suggest to others they think may be interested
• The Life of a post does last!
– Can be shared and then show on other walls
• Resides on Company Wall

10. Group Pages
• Groups different from Pages
• For Not 4 Profits, Clubs or Orgs.
• NKBA WNY
• NFCC
• Great way to have open conversations
and community input
Insights to Goals
• Likes or Fans good for organic growth can
this correlate to business growth?
• Active users Monthly, Weekly, Daily
• Interactions
• Comments
• Link back to Web Site measure with
Google Analytics (Referring Site)
• Share and comments are gifts

11. Click for
Source
Twitter
Twitter
• Profiles (“@” Handles)
– Personal
– Professional
• Not required to follow all who follow
– Company
• Department or Job Specific
• Some companies have unique handle for each
person
• Etiquette to follow all who follow
• @BestBuy many respond to question

12. Twitter Cont’d
• Half life of Tweet about 90 seconds
– Those who are communicating will see and it
will be stored in your timeline
• No such thing as butting in on Twitter
• Need to listen and look for opportunities to
contribute
• Twitter ideal way to publicize Blog
• It is okay to repeat yourself
Twitter Jargon
• Tweet
• Retweet
• #Hashtags
• Searches Saved
• #FF
• Tweetups
• Many Texting Acronyms used

13. Blogs
• Many platforms
– Wordpress
– Typeworks
– Blogger
– LinkedIn
• On website
• Must be scheduled and regular
• Use to create Social Media activity
– What would your readers be interested
in?
Google as a Content Tool
& other Applications
• Analytics
• Google Alerts
• Good News
• Google Reader
– Show Blog stats!
• Dashboards
– Tweetdeck

14. Click for Source
Goals
• Likes
• FB Impressions and Feedback
• Company Web Site Registrations
• Inbound links from Social Media
• Added traffic on Web Site
• Blog traffic created
• Added traffic at Trade Shows

15. My Reading List
• Content Rules by C.C. Chapman and Anne
Handley
• Six Pixels of Separation by Mitch Joel
• UnMarketing by Scott Stratten
• Flip the Funnel by Joseph Jaffey
• Engage Brian Solis
• Poke the Box Seth Godin
• Empowered by Josh Bernoff and Ted Schadler
Forrester Research Do the Work by Steven
Pressfield
Resources
• http://www.briansolis.com/
• http://www.socialmediaexaminer.com/
• www.google.com
– Many Blogs and podcasts subscribed to
• iTunes for Podcast management
• Intersection Consulting

16. Where to Find Me?
LinkedIn Terry Babij
Facebook
Business Profile Terry Babij
Personal Profile Terry Babij Different Picture
Company www.facebook.com/berenson.corp
Twitter
Business Handle @TerryBabij
Personal Handle @FE_CameraGuy
Company @BerensonCorp
Flickr
Terry Babij
E-Mails: Tbabij@Berensonhardware.com, Tbabij@cogeco.ca,
Phone: Desk 716-332-4271 Cell: 716-348-7830
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