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Facebook Pages for Linguists
The document discusses the advantages of converting personal Facebook accounts to business pages for linguists, highlighting features such as insights, promotions, and improved professionalism. It emphasizes the importance of defining target groups and developing a strategy for user engagement and content creation. Additionally, it provides technical guidelines for page metrics and optimal posting times to maximize reach and interaction.
Facebook Pages for Linguists
- 1. Facebook Pages for Linguists TanyaQuintieri Business Development Manager Friday, February 20th, 2015 tTime on GoToWebinar
- 2. PatchworkLabs Facebook Pages forLinguists Facebook Profile • Personal • No commercial gain • Terms of Service Facebook Page • Commercial gain • Terms for Pages Why should I convert my personal Account into a Facebook page? 202/20/2015
- 3. PatchworkLabs Facebook Pages forLinguists Facebook Profile • Messaging • Blocking • Following, public posts Facebook Page • Messaging • Blocking • Following, public posts 302/20/2015
- 4. PatchworkLabs Facebook Pages forLinguists But, Facebook Page… • Insights • Promotions • SEO • CTA • Like pages as page • Use FB as page • Schedule posts • Use apps (Hootsuite, etc.) • Endorsements/Ratings 402/20/2015
- 5. PatchworkLabs Facebook Pages forLinguists Facebook Page Insights Overview, Likes, Reach, Visits, Posts, People 502/20/2015
- 6. PatchworkLabs Facebook Pages forLinguists Facebook Page Insights People… Demographic Insights 602/20/2015
- 7. PatchworkLabs Facebook Pages forLinguists smex: Social Media Exchange Pages are • easier to share • more professional • go by the rules • suggest you’re talking business • help differentiate types of networking 702/20/2015
- 8. PatchworkLabs Facebook Pages forLinguists Define target group = know your goals • Networking with colleagues? (Profile) • Networking with clients? (Profile / Page) • Finding new clients? (Page) Create a strategy for your Page that includes • how you’ll engage users, • creating and curating content, • linking networks and communication means. 802/20/2015
- 9. PatchworkLabs Facebook Pages forLinguists Facebook Page Metrics • Cover in px: 851 x 315 (144 dpi) • Profile image in px: 160 x 160 (144 dpi) • Thumbnails for blog posts in px: 484 x 252 More FB metrics. / Create images for FB. 902/20/2015
- 10. PatchworkLabs Facebook Pages forLinguists Facebook Page: When to post • 8 am to 9 am People check their FB before starting to work or while commuting to the office • Lunchtime (no-brainer) • Late afternoon, around 5 to 6 pm People check their FB after work or while going home • Keep in mind, people browse FB for private reasons 1002/20/2015
- 11. PatchworkLabs Questions? Feel free tocheck out my Facebook Page. 1107/05/14 Thank you!