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Social Media Startup Guide

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Social Media Startup Guide

  1. 1. Social Media Startup Guide Amanda Lewan & Timothy Fisher
  2. 2. What sites are best for you?
  3. 3. Making it easy... • Hootsuite, Bitly, Tweetdeck • Facebook's marketing • Twitter lists & RSS feeds • Wordpress Read Up • Copyblogger • Mashable • Social Media Examiner • Content Marketing Institute (CMI) • FastCo • Hubspot Blog • Post Advertising Blog
  4. 4. Content Strategy 1. How does social media fit into your business/marketing plan? 2. What content are you posting and why? 3. Who's your audience? 4. What's your company story? 5. How do I measure and improve? You are the media online. Consistent, high-quality content is key.
  5. 5. Types of Content • Blog Posts • Photos • Graphics w/ quotes • Infographics • Promotional videos • Subject matter articles • "Behind the scenes“ • User generated content *21 Types of Content We Crave *Coca Cola on Sharable Stories *Media Bistro on Visual Storytelling
  6. 6. Most Loved Blog Posts 1. Lists 2. Stories 3. Tips & advice 3. Case studies & examples 4. Interviews 5. Roundups (news/resources) 6. Guest posts eDetroit's Blog: Top 10 Most Entertaining and Notable Detroit Blogs
  7. 7. Facebook Advertising Facebook Ads Sponsored Stories
  8. 8. Visual Posts
  9. 9. Case Study https://www.facebook.com/DeadlineDetroit https://twitter.com/DeadlineDetroit http://pinterest.com/deadlinedetroit
  10. 10. Other Examples Check out... • Glocal on Facebook • Down with Detroit Facebook • LoveIt on Twitter • Detroit examples on Pinterest • eDetroit Blog
  11. 11. Keeping Up -- The not so fun work • Editorial calendar • Content guidelines • Checking in daily • Auto scheduling
  12. 12. Getting Feedback • Blogs, surveys on Facebook, tweeting, ask ing questions, keeping communication open and listening • eDetroit blog example
  13. 13. What NOT to do Condescending Facebook Brand Satire
  14. 14. But Please Like US... Amanda & Tim twitter.com/Amanda_Jenn twitter.com/tfisher Storytelling & Social Media -- www.amandalewan.com Detroit's Rising Tech Scene – http://www.deadlinedetroit.com/articles/1711 Local Detroit Marketing Blog eDetroit (www.edetroit.co/blog) Detroit Lean Startup www.facebook.com/DetroitLeanStartupCircle twitter.com/leandetroit Compuware Ventures www.facebook.com/compuwareventures twitter.com/cpwrventures Inside Tech Talk Blog www.insidetechtalk.com

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