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How to Optimize Your Social Media Content (with a pickle jar)

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I presented this at the 2013 Digital Engagement Summit in San Francisco. Learn how to to optimize and organize your social media content. To get the most out of this presentation, view it on slideshare.net and click on the Notes tab for each slide. The Notes tab is located below, next to the Comments tab.

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How to Optimize Your Social Media Content (with a pickle jar)

  1. 1. How to Optimize Your Social Media Content (with a pickle jar) Michelle Magoffin Principal, Bossy Interactive Co-Founder/CEO, Sprawl3 michelle@bossyinteractive.com @BossyWeb LinkedIn.com/in/magoffin #BossyContent
  2. 2. Life is like a pickle jar
  3. 3. Your kid is a golf ball I mean that in a nice way
  4. 4. sorry
  5. 5. Life is like a pickle jarYour content calendar is like a pickle jar
  6. 6. 1 year12 months52 weeks 365 days
  7. 7. Sorry about that comment about your kid…
  8. 8. DO NOT PANIC
  9. 9. JeffBullas.com
  10. 10. JeffBullas.com
  11. 11. Feld.com
  12. 12. I don’t even play golf
  13. 13. Where am Igoing to get that many pebbles?
  14. 14. What exactly should I post?
  15. 15. Pin all the things!
  16. 16. http://bossyinteractive.com/using-pinterest-legally-for-business/
  17. 17. 140 characters
  18. 18. LinkedIn, too
  19. 19. • 12am – Blog Post • 9am – FB: Monday blog promo • 10am – Twitter: Monday blog promo #1 • 11am – LinkedIn: Monday blog promoMonday • • • 12pm – Twitter: Last Thursday’s blog promo 1pm – Pinterest: Monday blog promo 2pm – FB: photo album update • 3pm – Twitter: Monday blog promo #2 • 4:00pm: G+: Last Thursday’s blog promo • 6pm – FB: custom graphic
  20. 20. http://bossyinteractive.com/i-know-how-much-time-you-spend-on-social-media/
  21. 21. • 12am – Blog Post • 8am – Twitter: quote from CEO • 8:30am – Twitter: RT of article link • 8:45am – Twitter: RT of customer Q, with A • 9am – FB: Monday blog promo • 9:15am – FB: Replies to follower comments; Likes of comments • 10am – Twitter: Monday blog promo #1 • 10:15am – Twitter: Replies to followersMonday • 11am – LinkedIn: Monday blog promo • 11:15am – LI: Replies to follower comments • 12pm – Twitter: Last Thursday’s blog promo • 1pm – Pinterest: Monday blog promo • 1:30pm – Twitter: More RTs • 1:45pm – Twitter: More replies • 2pm – FB: photo album update • 3pm – Twitter: Monday blog promo #2 • 4:00pm – G+: Last Thursday’s blog promo • 4:15pm – G+: Shares of article links • 4:30pm – G+: +1 of follower posts and comments • 6pm – FB: custom graphic
  22. 22. Questions?
  23. 23. More resources available athttp://pinterest.com/peevedmichelle/content-optimization/ @BossyWeb #BossyContent

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