The Social Marketer's 2014 Toolkit Webinar


Published on

Get more Social Fresh training at

Find out more about Social Fresh Conferences at

(over 100 software and tool recommendations)
Learn what tools top social marketers use for monitoring, publishing, content, automation and lead gen.

We're Going To Show You...
Tips for content marketing research, finding better stories, trends and content.

Software for editorial calendars and content organization.

Tools for publishing, scheduling, analytics, polls, surveys, content creation and automation.

Apps for taking better photos, editing images, and publishing.


Sarah Evans

Jason Keath


Jason Yarborough

Published in: Education
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

The Social Marketer's 2014 Toolkit Webinar

  1. 1. Host: Jason Yarborough @Yarby Presenters: Sarah Evans @PRsarahevans Jason Keath @JasonKeath Hashtag: #SMtoolkit socialfresh conference Webinar Series Technical Difficulties? Let us know using the "Q and A" box. Have a question for the speakers? Submit via the "Q and A" box Webinar Series — #SMtoolkit We will get started Very shortly. =)
  2. 2. THE SOCIAL MARKETER'S 2014 TOOLKIT Webinar Series — #SMtoolkit (over 100 software and tool recommendations) Learn what tools top social marketers use for monitoring, publishing, content, automation, lead gen. With: Sarah Evans & Jason Keath
  3. 3. SARAH EVANS I @PRsarahevans
  4. 4. JASON KEATH I @jasonkeath
  5. 5. socialfresh WEST San Diego, October 28-30 —
  6. 6. socialfresh WEST A sample of the awesome presentations: • How to build a media empire, from Brian Clark of Copyblogger • How to build engagement on Instagram, from Lilly Pullitzer • How to learn marketing lessons from Kickstarter, from Clay Hebert • How to up your Twitter engagement, from Arby’s • How to invest more in long form, high value content, from HP • How to build a power user community, from HTC • How to improve your marketing brainstorms, from Jason Keath • How to learn lessons from real viral video experts, from Thinkmodo • and so many more… San Diego, October 28-30
  7. 7. • People remember it • Involves an emotional connection • Relatable • Written, visual and audio Share, care or swear! GREAT CONTENT
  9. 9. CONTENT IDENTIFICATION & CREATION Share your favorite tools during this talk, use #socialfresh.
  10. 10. STORIES, TRENDS & CONTENT • POPurls Trends from the web • Websta Trending on Instagram • Rebloggy Trending on Tumblr • Viral Video Chart • PinAlerts Pinterest alerts • Facebook trends: Facebook home page • Google Top Searches • Trending on • Boardreader forum search engine • #tagboard: search any hashtag across most social networks Webinar Series — #SMtoolkit
  11. 11. STORIES, TRENDS & CONTENT • Follow Thought Leaders - Facebook - Twitter - Feedly - • Twitter Mobile App Discovery Tab • Private Facebook Groups If it doesn’t exist, create it • Quora • Alltop trending Webinar Series — #SMtoolkit
  12. 12. • SlideShare • Reddit • Feedly (iOS and Android) • RSS feeds • IFTTT and/or Zapier • Flipboard • Google Trends or Hot Searches STORIES, TRENDS & CONTENT Sarah Evans – Sevans Strategy © 2014
  13. 13. Social EdCal Tools Productivity & Collaboration • Asana • BaseCamp WordPress Plugins • Edit Flow • CoSchedule High output products • DivvyHQ Old-fashioned spreadsheets • Google Spreadsheets Workhacks • Evernote • Google Drive • Google Calendar
  14. 14. Social EdCal Tools Productivity & Collaboration • Podio • Google docs WordPress Plugins • Capability Manager • Edit Flow • User Submitted Post • CoSchedule High output products • Kapost Workhacks • Google spreadsheet emails • Editorial comments • Automated emails in WordPress for new users
  15. 15. BUT, WHAT ABOUT PHOTOS? • Latergramme (Browser & iOS) for Instagram • Viralwoot or ViralTag (Browser) for Pinterest • DoShare (Chrome plug-in) for Google+ • Evernote • Buffer Facebook, LinkedIn Have a better way to manage photos? Share now #smtoolkit
  16. 16. AUTOMATE THE WEB Zapier • Integrates with services, like Gmail, Mailchimp, Salesforce • More “business” and enterprise in nature • Example: Add a MailChimp subscriber to a list from Wufoo form • Freemium (100 tasks per month, 5 zaps) IFTTT • More free services and social (e.g. Twitter, Facebook, Etsy, Google) • Limited to certain types of tasks • Limited to a certain number of actions • Completely free Webinar Series — #SMtoolkit
  17. 17. AUTOMATE THE WEB Zapier • Eventbrite > Infusionsoft • Eventbrite > podio • Podio form > Gmail draft • Google spreadsheet > Podio IFTTT • Foursquare > Google Cal Webinar Series — #SMtoolkit
  18. 18. View my public IFTTT recipes at:
  19. 19. 3RD PARTY INVOLVEMENT 34. Publish content from any RSS feed to Twitter (with imagery) 35. Triberr Find other bloggers to share your stuff (2.5 out of 4 stars) 36. ($) Connect your Twitter account and let others contribute Webinar Series — #SMtoolkit
  20. 20. 3RD PARTY INVOLVEMENT 34. Allow others to auto-tweet your RSS feed 35. Auto-tweet from RSS on a schedule 36. IFTTT and Zapier If you want to automate more of your social, look here Webinar Series — #SMtoolkit
  21. 21. As a digital correspondent, I have to be able to create and share content on the fly…
  22. 22. MY TOP 10, CAN’T-LIVE-WITHOUT LIST, THAT WON’T COST YOU A DIME 1. Buffer 2. IFTTT 3. RebelMouse 4. SocialMention 5. Wedgies 6. Evernote 7. Rafflecopter 8. Twitter mobile notifications 9. Over 10. 8mm Webinar Series — #SMtoolkit
  23. 23. PRO TIP: Use Buffer’s “buffer image” right click feature in Chrome
  24. 24. TABLET TO: CAPTURE, EDIT & SHARE • iOgrapher ($65) • Wide angle lens ($20- 30) • Shotgun mic ($200- 300) • Tripod ($30-70) • LED light ($50-100) Webinar Series — #SMtoolkit
  25. 25. ADDITIONAL CONTENT CREATION TOOLS • Screenr (web-based screen recorder) • Canva (Cover images, invites, blog content) • SoundCloud (audio) • Timetoast (shareable, embeddable timelines) • Givver (donate via tweets) • ThingLink (make images interactive) ( • Piktochart (infographic creator) Share your favorite tools during this talk, use #smtoolkit.
  26. 26. PRO TIP: Use Canva with your own photos as the background and filter them in “advanced options”
  28. 28. PRO TIP: Use Google Reverse Image Search to find proper attribution for any photo you or your brand does not own.
  29. 29. 9 APPS FOR CREATING GREAT VISUALS FROM YOUR PHONE • Phonto (iOS & Android) • Over (iOS only) • PicFrame (iOS & Android) • Phoster (iOS only) • VSCOcam (iOS & Android) • Screenshot (iOS & Android) • GifBoom (iOS & Android) • A Beautiful Mess (iOS & Android) • PhotoRepost (iOS & Android) Add to this list with #Smtoolkit and tag me @PRsarahevans!
  30. 30. CREATING GREAT VISUALS FROM YOUR PHONE • Phonto (iOS & Android) • PicFrame (iOS & Android) • iWatermark (iOS only) • KU (iOS & Android) • Snapseed (iOS & Android) • DeluxeFX (iOS only) Webinar Series — #SMtoolkit
  31. 31. • iMovie (iOS) • 8mm (iOS & Android) • ChatterPix (iOS only) • Directr (iOS only) • YouTube Capture (iOS & Android) 10 APPS FOR CREATING GREAT VIDEOS FROM YOUR PHONE • WeVideo (Android only) • Lapse It (iOS & Android) • Animoto (browser, iOS & Android) • Explain Everything (iOS & Android) • ABCYa Animate (stop-motion animation) (iOS) Want tips for Instagram and Vine videos? Later. ;)
  32. 32. DESKTOP: CHAMPAGNE TASTE, BEER BUDGET? • PicMonkey: give every photo the “Instagram” look and dimensions • Canva: quickly create presentations Facebook covers, blog graphics, book covers, etc… • LICEcap: record your screen and save as an animated GIF (
  33. 33. 4 TOOLS TO MANAGE INSTAGRAM  web-based Instagram manager with analytics, lets you create a Facebook tab. Repost  mobile app where you can browse community content and repost it with attribution (Android + iOS) Latergramme (free) and Postso (paid)  web and mobile-based photo scheduling tools Twtrlnd  desktop tool to analyze your competitor and/or customer social accounts.
  34. 34. 4 TOOLS TO MANAGE TWITTER • Hootsuite: (any size business, enterprise) comprehensive social dashboard: monitor, respond, track, assign tasks to team members, integrate w/ short URLs • Tweetdeck: (perfect for small businesses, entrepreneurs and startups): owned by Twitter and only monitors Twitter • Sharedby: add a custom engagement bar to every link you share • Twitter Ads (native): run ads on browser and mobile version, now complete with conversation tracking for mobile and more robust analytics Webinar Series — #SMtoolkit
  35. 35. PRO FACEBOOK TOOL: Swayy • Suggests custom content for any Facebook page you connect • Also works with Twitter and Linkedin • Shows trending topics in your community and circles • Share now or later
  36. 36. REAL-TIME & LIVE SHARING • Livefyre (with Storify): power blog comments (free), Sidenotes (paid), LiveBlog, LiveChat, LiveReviews • ScribbleLive (just acquired CoverItLive): real-time website updates, live coverage (used by CNN, AP, Mashable, etc…) • RebelMouse: power a website or blog and update real-time, visualize live conversations, moderate contributors Webinar Series — #SMtoolkit
  37. 37. PRO TIP: Use the wordpress “Simple 301 Redirect” plugin for branded short URLs Search “Simple 301 Redirects”
  38. 38. SOCIAL POLLING • Voting links visible • Real-time results • SMS option (great for live events!) • Only polling platform integrated with Tumblr (front end and dashboard) Webinar Series — #SMtoolkit
  39. 39. DISTRIBUTION: WHERE DO YOU SHARE ALL THE THINGS? • Website • Blog (RebelMouse, Tumblr, Wordpress, MoPro) • Social • Email • Mobile • Traditional Create your arsenal, or add to content checklist
  40. 40. SYNDICATION & DISTRIBUTION • AtContent: • Taboola ($2,000 per month) or $525 per week • Sign up for • Sign up for simplereach • Set up • Linkedin ad • Viral Content Buzz • Submit to Yahoo Contributor Network • Submit to CNN iReport • If it's a compelling image, share via • Share via • Post to glipho • Link your post to an answer in Quora • Link your post to an answer in Yahoo Questions and Answers • Create slides of your content and send to Slideshare • If you're a journalist, add to your MuckRack portfolio • IF THIS IS A MEME or VIRAL IMAGE, submit to Know Your Meme • Google News Webinar Series — #SMtoolkit
  41. 41. EMAIL + LEAD GEN • Optinmonster Great for putting your email lead gen boxes in WordPress with no fuss From sidebar, to post footer, to pop-up boxes • Leadpages Landing pages, constantly testing, adding new features and improving Lead boxes = 33% increase in leads • Infusionsoft We use this at Social Fresh. Great for if/then functions, automation, sales staff Difficult to learn, expensive, but high performance • Marketing Mavens (RSS) InfusionSoft plugin for RSS to Email HubSpot Marketing easy button, great email tool • Mailchimp Works with everything on the internet • Aweber Great for solopreneurs with 1-3 lists Webinar Series — #SMtoolkit
  42. 42. MARKETING & AUTOMATION TOOLS Webinar Series — #SMtoolkit
  43. 43. A FEW I KNOW & LOVE… • Hubspot: email marketing, customer engagement, pipeline, social ads (small to large business) • Moz: Inbound marketing Rankings, links, social, SEO opps, customer repots, research tools (small to large business, entrepreneurs, anyone, really!) • Marketo: email and campaign management, budget and marketing calendar, social sharing • Eloqua/Oracle: web conferencing, content marketing apps, CRM, Facebook Insight Management, Twilio SMS & Pic messaging, event check-in, predictive lead scoring (large, enterprise, franchise)
  44. 44. ANALYTICS & MONITORING Webinar Series — #SMtoolkit
  45. 45. WHICH IS RIGHT FOR YOU? • socialmention: quick, free social media search, shows current social trending topics, segment by type of social (e.g. microblogs, images, videos, etc…) • UberVU (owned by Hootsuite): brand insights, monitoring, social replies, analytics, smart reports (small and medium size businesses with active social networks) • BrandWatch: Fully comprehensive and sophisticated social/web landscape (medium, large and enterprise • Radian6/Salesforce: listen, publish (Buddy Media) and advertise ( – Twitter Certified and Facebook Strategic Preferred Marketing Partner, integrated CRM, service cloud (large, enterprise and great for customer service) PRO TIP: Bitly or (just acquired by Unified)
  46. 46. FAVE ANIMATED GIF SEARCH ENGINES        Webinar Series — #SMtoolkit
  47. 47. Q&A is NEXT Webinar Series — #SMtoolkit Thanks for your awesome questions. If we do not get to your question, please tweet it out to us with the #Smtoolkit hashtag.
  48. 48. Free Ticket Social Fresh WEST Technical Difficulties? Let us know using the "Q and A" box. Have a question for the speakers? Submit via the "Q and A" box ENTER TO WIN Comment and tell us which social media tool you think saves you the most time at:
  49. 49. Webinar Series — #SMtoolkit Q&A THE SOCIAL MARKETER'S 2014 TOOLKIT Keep the conversation going on Twitter: @Prsarahevans @JasonKeath @Yarby @socialfresh