This document provides an overview of various social media platforms and tips for using them to promote a business for free. It discusses the large and growing user bases of platforms like Facebook, Twitter, Google+, Flickr, Foursquare, YouTube, and Pinterest. For each platform, it offers advice on setting up pages or profiles, using features like hashtags and tagging, engaging audiences through questions and contests, and focusing content on events, products, and other topics relevant to the business. The overall message is that consistency and engaging audiences in platform-specific ways are keys to successful social media marketing.
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
If you aren't using Facebook in your Real Estate business model - why not? Fear? Privacy? Not sure how? This course explores the benefits and how best to use Facebook marketing with Real Estate.
Pinterest, the next big social network explained, for Brands! It is the new social network that everybody is talking about. Should you put any interest in it and how could you leverage your business with this new tool ?
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers!
You can view a full recording of this webinar here http://www.hallme.com/webinars/coming-up-with-good-blog-topics-212.php
A beginner's guide to Facebook Pages for Non-profitsCher Jones
A Facebook page is a fantastic way to spread the word about a cause and get supporters to take action. But if you are not using it strategically, less than 20% of the people who have liked your page will actually see your posts. In this workshop, social media training expert Cher Jones will share some proven strategies and tips to help you get your activity showing up in the newsfeeds of your audience, get them sharing your content with their networks and keep them coming back for more.
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
Show, Don't Tell! Using Video to Tell Your StoryHall_
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
You can watch a full recording of this webinar online here http://www.hallme.com/webinars/show-dont-tell-using-video-to-tell-your-story-227.php
A presentation given at the Indiana Ag Hort Conference on January 17th, 2012 about Facebook, Twitter and Blogging and their use for agricultural and horticultural businesses in Indiana.
Presentation for Lafayette/West Lafayette Convention & Visitors Bureau on May 12, 2011 about Integrated Digital Strategy for Hospitality and Tourism entities
The Brand of YOU: Using Social Media & Building Your Online Reputation Erica Campbell Byrum
It’s inescapable - you are CEO of the brand called YOU. You need a masterful online persona that represents your brand professionally and consistently. Consumers searching for real estate online are your best conversion-ready prospects. Since the first thing anyone will do when they hear your name is head over to Google, everyone needs to pay attention to, and carefully manage their online identities. Learn from Homes.com on how to optimize your online presence, use social media effectively and maximize your leads.
If you aren't using Facebook in your Real Estate business model - why not? Fear? Privacy? Not sure how? This course explores the benefits and how best to use Facebook marketing with Real Estate.
Pinterest, the next big social network explained, for Brands! It is the new social network that everybody is talking about. Should you put any interest in it and how could you leverage your business with this new tool ?
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers!
You can view a full recording of this webinar here http://www.hallme.com/webinars/coming-up-with-good-blog-topics-212.php
A beginner's guide to Facebook Pages for Non-profitsCher Jones
A Facebook page is a fantastic way to spread the word about a cause and get supporters to take action. But if you are not using it strategically, less than 20% of the people who have liked your page will actually see your posts. In this workshop, social media training expert Cher Jones will share some proven strategies and tips to help you get your activity showing up in the newsfeeds of your audience, get them sharing your content with their networks and keep them coming back for more.
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
Show, Don't Tell! Using Video to Tell Your StoryHall_
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
You can watch a full recording of this webinar online here http://www.hallme.com/webinars/show-dont-tell-using-video-to-tell-your-story-227.php
A presentation given at the Indiana Ag Hort Conference on January 17th, 2012 about Facebook, Twitter and Blogging and their use for agricultural and horticultural businesses in Indiana.
Presentation for Lafayette/West Lafayette Convention & Visitors Bureau on May 12, 2011 about Integrated Digital Strategy for Hospitality and Tourism entities
The Brand of YOU: Using Social Media & Building Your Online Reputation Erica Campbell Byrum
It’s inescapable - you are CEO of the brand called YOU. You need a masterful online persona that represents your brand professionally and consistently. Consumers searching for real estate online are your best conversion-ready prospects. Since the first thing anyone will do when they hear your name is head over to Google, everyone needs to pay attention to, and carefully manage their online identities. Learn from Homes.com on how to optimize your online presence, use social media effectively and maximize your leads.
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
Getting Started with Social Media
Presentation slides from the Business Glitter workshop held on 2nd July 2016 at Sunflower House, Folkestone
Learn the basics of social media for business.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
2. Why should I care about Social Media?
• Valuable relationship building platform
• Helps to level the playing field
• Helps you see what others are saying about
your competitors
• Search engine optimization
• It’s where your customers are
• Social media isn’t going away anytime soon
3. There are too many to count …
• According to Wikipedia there are 201 social
networking sites
• What to concentrate on:
• Facebook • Pinterest
• Twitter • LinkedIn
• Google+ • Blogging
• Flickr • Now appearing
• Foursquare • Instagram
• YouTube • Tumblr
• Reddit
4. Building a Following …
• If you post it they will come…
• Remember it takes time
– Facebook: 216 followers in February 2009, today
5,655
– Twitter: 178 in April of 2009, today 2,171
– Google+: 15 in January 2012 , today 92
– LinkedIn: 652 in January 2012, today 852
• Consistency is Key
5. Facebook
• The most recognizable of social media networks
• Global audience of almost 900,000,000
• 57% of Facebook users are female (43% male)
• 46% of Facebook users are over the age of 45
• 47% of Facebook users report making between
$50,000 – $99,000 annually (33% between $25,000
– $49,999)
6. Facebook Page vs. Profile
• Your business wants a page, not a profile
• How do you tell the difference?
– Pages have likes
– Profiles have friends
• A page is public, a profile is not
– Allows more people to access your brand
• What do I do if I have a profile and not a page?
7. Facebook Timelines
• All pages and profiles are now timelines.
• Reduces the number of people that can see
your posts.
– Bad because less people see your posts
– Good because you can post more and not fear
losing your following … but that is changing
• More graphic – make sure you have a cover
photo that is interesting
• Use the cover photos a means of marketing
8. Facebook Tagging
• Tag when you can using the @ symbol and
selecting from the drop down.
• Must be a follower of the page that you are
tagging.
• Makes the post appear on their page
• The page you tag gets notified that they
were tagged.
9. Facebook More Than Just Posts
• Photos – be sure to tag when appropriate
• Events
• Timeline Events
• Sticky Posts
10. Facebook What do I post?
• You need to find what works for your audience
– Questions – ask for comments - Call to Action
– Upcoming events
– Photos
– Randomness …
• Posting a movie extra opportunity generated 181 shares. If
the average person has 130 friends, that’s a total reach of
23,530 plus 5,600+ followers.
– The Rules
• The “I” Rule
• The “Multiple Posting” Rule
12. Twitter
• Popular on the coasts but gaining speed in the Midwest
• 225,000,000 active users
• 33% of Twitter users are over the age of 45
• 46% of Facebook users are over the age of 45
• 54% of Twitter users use Twitter on their mobile devices
• 140 characters – you can have more but they have to click to view
• 34% of marketers have generated leads using Twitter and 20%
have closed deals
• Follow to get followed
13. Twitter Hashtags
• #Twitter – anything can be a hash tag
• Create a hashtag for your company and
market it – consistency is key
• You’ll see national TV shows have special
Twitter episodes with live tweets using
hashtags
• Use your own hashtag
14. Twitter Tagging
• @TwitterCallSign (@GrowNebraska,
@NeStateFair)
• Tag whenever you can. That business or
person will be notified that they were tagged.
• Don’t be afraid to tag the big companies, as
long as it is in a positive way. Maybe they’ll
retweet and share the love.
15. Twitter Retweeting
• Retweet things you find interesting or deal
with your industry
• Business or person will be notified they were
retweeted
• A great way to get new followers
• Make it a morning ritual
16. Twitter What do I post?
• Remember, you only have 140 characters
– Photos
– Upcoming Events
– Specials and Promotions
– Links – be sure to use a link shortener (we’ll get
to that later)
– Articles/News
18. Google+
• New just this year
• Google Maps and Google+ pages are now
combined
• 170,000,000 active users
• 90,000,000 unique visitors
• Google+ users are 71% male – different audience
than Facebook and Twitter
• Websites using the +1 button generate 3.5x the
Google+ visits than sites without the button.
• A lot like Facebook
19. Google+ Search Engine Optimization
• Google stopped indexing Facebook pages
for … you guessed it … Google+ pages
• Even if you don’t have followers it is valuable
just for search engine optimization
• Google will reward you for posting often and
being an early adopter
20. Google+ What Kind of Page?
• Local Business or Place (maps)
• Product or Brand
• Company, Institution or Organization
• Arts, Entertainment or Sports
• Other
• Google with help you create the page that’s
right for you.
21. Google+ What’s a Circle?
• You can group your followers or your friends
• You can push posts to only be seen by
certain groups of people
• Gives you more control over who you’re
marketing to
22. Google+ Tagging and Posting
• Tag just like you do on Facebook. Must be a
follower of the page that you are posting.
• The business or person will be notified that
you tagged them.
• Don’t be afraid to tag big companies. Maybe
they’ll share your post.
• Not like Facebook where it will appear on
their page.
24. Flickr
• Hosts over 5,000,000,000 images
• 51,000,000 members
• 80,000,000 unique visitors
• Search engines love it
• Owned by Yahoo! so it can help you in other
search engines than Google – though
Google loves it too
25. Flickr Tags & Descriptions
• Adding tags to your images is important.
• People will search Flickr for things they are looking
for – tags and descriptions is the only way they can
find what they want
• Change your image titles – instead of IMG04319
make it “State Capitol – Lincoln, NE”
• Create links in your descriptions to direct people to
your web site
• You can now tag people and map your photo as well
26. Flickr What do I post?
• Product Photos
• Event Photos
• Staff Photos
• Fun Photos
• Store Front/Retail Store Photos
28. Foursquare
• Check-in based site
• 2,000,000 check-ins a week – 2,000 per
minute
• 2,000,000,000 check-ins total
• Over 20,000,000 users
• Doubled users from 2011-2012
• 60% of users are male
• 41% are between 25-34
29. Foursquare Is it for me?
• Most check-ins of a certain place become the
“Mayor”
• People compete to become the Mayor
• Meant for businesses who have a physical location.
• Adding your home office probably not going to help
you.
• They’ll send a postcard to verify your address
30. Foursquare Give Incentives
• Swarm Special Like, "If 30 people check in at once,
get 25 cent wings"
• Friends Special Like, "Check in with 3 friends and
get a free dessert"
• Flash Special Like, "The first 10 people that check in
after 8pm get 25% off their order"
• Newbie Special Like, "Get a free cupcake on your
first check-in"
• Check-in Special Like, "Get a free appetizer when
you check in"
31. Foursquare Give Incentives
• Loyalty Special Like, "Get a free cookie
every 3rd check-in"
• Mayor Special Like, "Mayor gets 20% off
their entire bill”
• You can set how the special gets unlocked
and what the offer is
32. Foursquare Status Updates
• Recently added status updates to options.
Works much like a Facebook update.
• Use updates to drive people to your location
for special events.
• Make sure you connect your Facebook,
Twitter and web site to your listing.
34. YouTube
• Over 800,000,000 visits per month
• 4,000,000,000 hours of video are watched each month
• 72 hours of video are uploaded every minute
• 70% of traffic is international
• In 2011, YouTube had more than 1 trillion views or
around 140 views for every person on Earth
• 500 years of YouTube video are watched every day on
Facebook, and over 700 YouTube videos are shared
on Twitter each minute
35. YouTube Really? Videos?
• Don’t worry, I hate seeing myself on camera too.
• Don’t just have to be people talking.
• Be inventive.
• Viral Videos – the funnier or more clever, the
better.
• Don’t be scared – just try it!
36. YouTube The “Techie” Stuff
• High Definition video cameras are now the size
of a cell phone and cost under $150.
• If you’re going to do a lot of videos, invest in a
tripod.
• Every computer comes with some sort of editing
software – MovieMaker on Windows, iMovie on
Mac
• Keep your video 2 minutes or less
37. YouTube Search Engine Optimization
• YouTube is owned by Google
• Make sure you have a descriptive title. Default is
the name of your file – be sure to change it.
• Add a short description with keywords that will
help people find your videos.
• Share your videos on your other social media
sites.
39. Pinterest
• Virtual Pinboard
• Third most popular social network in US in terms of traffic
• 80% of pins are re-pins
• 80% of users are female, 30% 25-34 years old
• The top interests on Pinterest in the U.S. include crafts, gifts,
hobbies/leisure, interior design, and fashion
designers/collections.
• 11,000,000 unique monthly visitors
• Pinterest referrals spend 70% more than visitors referred from
non-social channels, including search, according to industry
reports.
40. Pinterest What do I pin?
• Make sure the image has a purpose
• Photos need to be “pretty” or “interesting”
• Uniqueness is key
• Pin products and refer people back to buy
them from your web site.
• Add a $ amount in the description it
automatically is put in their “shop” category
41. Pinterest Indexing
• This is another way to have your business
indexed by the search engines
• You are limited on the number of characters,
so be sure to keep keywords in mind
• Pinterest is changing the way web designers
design sites
42. Pinterest Pinning 101
• Create a Pinboard and place it in a general
category
• Add pins by uploading or linking from a web
site
• Make sure the photos are good size
• You can pin photos from other people’s
boards, then sharing it with my followers
44. LinkedIn
• 147,000,000 users
• 57% of users are male
• 10% of users are entrepreneurs
• 49% of LinkedIn users have a household
income over $100k
• 2,300,000,000 pageview/month
• Educated base
45. LinkedIn Who do I connect with?
• Unless you have personally worked with someone, do
not connect with them on LinkedIn
• Business card stalkers
• Great way to network
• Many companies will look at your LinkedIn profile
before brining you in for an interview
• Creates credibility
• If you don’t have a profile, get one
46. LinkedIn Groups
• Groups are not for every type of business
• Works well for membership organizations or
groups of people that have a common interest
• Eventually a LinkedIn Group can run itself
• Gives you an opportunity to directly reach
followers every 10 days through e-mail
48. Blogging
• Over 164,000,000 blogs
• 27% of bloggers are full-time bloggers
• 67% of bloggers are male
• 41% of readers hit the blog through search
engines, 28% from social media and 20% from
referring sites
• Technorati, Wordpress, and Blogger are free
options
49. Blogging What do I blog about?
• Upcoming events
• New products or services
• Industry knowledge
• Personal thoughts – but don’t get too personal
• Use lots of keywords – great for search engine
optimization
• Create lots of links
• Blog at least twice a week
52. Honorable Mentions
• Instagram: Retro photos uploaded from
iPhone or Android
• Tumblr: Post text, photos, quotes, links, music,
and videos from your browser, phone,
desktop, e-mail or wherever you happen to
be.16,238,862,336 monthly page views.
• Reddit: 39,747,323 last month. A type of
online community where users vote on
content.
53. Marketing Your Social Media
• Post your icons on EVERYTHING
– Business Cards
– Product Labels
– Web Site
– Letterhead
– Car
– T-shirts
– & More …
– If they don’t know you have it, they won’t follow you
54. Let’s Go Through An Example
I’m launching a new size spice to my line of products.
55. Facebook/Google+
• Post: Our JB’s Fatboy All Purpose Rub was so popular we now
have it in 32 oz sizes! Visit our web site for a special this week
only – normally $20, this week it is only $15. Hurry, offer ends
soon! http://www.jbsfatboy.com
• Timeline Cover Photo: Change out to the spice with promotion
information promoting that it is “NEW”
• Post: Our 32 oz All Purpose Rub is a hit. What other spices would
you like to see in larger sizes?
• Photo: Images of your new labels, boxes of product ready to ship
out, first case, etc.
56. Twitter
• Post: @JBsFatBoy All Purpose Rub is now available
in a 32 oz. size. This week only, save $5 on your
online purchase. http://ow.ly/d8B7l #jbsfatboy
• Post: What @JBsFatBoy #barbeque seasoning would
you like to see in a larger size? #jbsfatboy
57. Flickr/Pinterest
• Photos of everything!
– New packaging
– First shipment
– Label ideas/bottle ideas
– Use your imagination
Foursquare
• Come to our store and receive $5 your $20 32 oz. All
Purpose Rub after check in
58. YouTube
• Promotional video
LinkedIn
• Post new information as a status update on your
profile
• Add a post to your group page promoting the new
product
59. How do I manage this??
HootSuite
• Free social media management tool up to 5 networks
• Preschedule all of your social media
60. Contact Information
Erin Malzer
GROW Nebraska
erin@grownebraska.org
(402)742-3121
www.GrowNebraska.org
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