Clifford Chance, Canary Wharf London. 3rd July 2012 I use PP as a 'background' so it will be difficult to get all what I was saying by just seeing the slides. However, it may be useful so here it is, in the spirit of sharing

1. A website
is not
enough:
share and
inspire!
Patrick Torsney

2. who are you?
what is your message?
do others need to hear about it?

3.  More than half UK
population now on
Facebook
 37.4 million UK adults
use Facebook
regularly
 32.1 million UK adults
use YouTube
regularly
 15.5 million UK adults
on Twitter
 7.9 million UK adults
on LinkedIn

4. Internet-
internet- a fancy way
based tools
based tools of describing
for sharing
for sharing the zillions of
and discussing
and conversations
information people are
discussing
information having online
24/7
ways of sharing
opinions, insights,
experiences, and
perspectives with
each other

5. can I ‘DO’
social
media?
do you need to be a 20-year old computer
whizz adept in all kinds of technological
geekery and mumbo jumbo?

6. web 1.0
your
website
…1990’s

7. web 2.0
your
website
…2000’s

8. strategy first…
• what are your goals and objectives
– raise money?
– new volunteers?
– to increase website traffic?
– to raise your profile?
– to encourage social change?
• pick your platforms
• experiment personally

9. is a social utility
that connects
people with
friends and others
who work, study
and live around
them

10. • a Page not a Profile
• facebook.com/pages >
create page >
• don‟t need to already have
a personal account
• upload your avatar and fill
in info, start posting!
• public but can have private
conversations
• when 25 „likes‟, you can
reserve a vanity URL at
facebook.com/yourorganis
ation

11. • share links, photos or video in Status
Updates
• 4-6 updates per week is ideal
• careful about automating content and
syncing with other SM sites
• have more than one Administrator for your
page
• liking, Favourites and Tagging: building
connections
• link your Facebook Page into your other
online communications and social media
elsewhere – including email signatures

14. helps people
communicate, share
information and stay
connected through
the exchange of
brief, frequent
messages

15. • 200 million people world-wide
• Communicating messages in short
bursts of info
• Very few “get it” from day one!
• All tweets public unless you tweet via
Direct Message (DM)
• Success is earned

16. • twitter.com/signup
– enter your organisation‟s details
– pick a username, e-mail and
password
– think about continuity of branding with
your username
• Settings > Profile and upload an avatar
(picture)
– write a limited bio of your organisation
– don‟t „protect‟ your tweets
– add location if tweeting from work
• do NOT follow anyone until you have
completed this and sent out your first
tweet
• get following and tweeting

17. about tweets
• limited to 140 characters
• a short @username is best – helps with
RT
• good to share links + items of value
• can also include pictures and video
• follow and see how others do it
• search for users by name and say
hello!
• can create „lists‟
• follow Friday #FF

19. @AdviceUK
@CitizensAdvice already
@LawCentres there…
@LASAVoice
@LegalActionGrp
@Shelter
@YLALawyers
@BAILII
@ilegal

22. a video sharing
website that
allows you to
display and share
a wide variety of
user-generated
content

23. • Youtube.com > create account
(Google account)
• 2nd largest search engine in the
world, behind Google
• Remember continuity of brand
• If you don‟t have your own
content you can favourite the
content of others to build your
page

24. • Continuity of avatar as Profile Picture
and colours
• Limit Channel description to Mission
Statement or one paragraph
• Use Channel Tags and Video Titles
• Enable Channel and Video
comments
• Subscribe to Channels created by
funders/partners
• Sign up for YouTube‟s nonprofit
programme
• Embed your videos elsewhere

25. video content ideas
• use favouriting other videos to build content
or, Animoto or equivalent
• document events and important speeches by
staff
• give a tour of your offices or facilities
• interview staff members, supporters, experts
• create montages of clips with stats or quotes
• interview and feature success stories
• annual thank you video

27. metrics and your ROI
• Create a 12 column spreadsheet
(1 column per month)
• Define your metrics (rows) eg:
– website traffic
– blog traffic
– e-newsletter subscribers
– Facebook fans
– Twitter followers
– Online donations generated
– volunteers gained
– event attendees
• Monitor on same date of each
month eg 1st of the month

28. content content content
• your website is still important!
• are you creating content?
• what about a Chair‟s blog, like
– Hackney Community Law Centre
– JCWI
• comment on local and national
news and current issues
• push your content via your social
networks

29. Patrick Torsney
http://about.me/ilegal ilegal.org.uk