The document is a comprehensive guide on using Twitter for business, authored by Dr. Michelle Post, covering various aspects such as statistics, strategies, and best practices. It outlines the importance of Twitter for marketing, lead generation, and customer engagement, and provides tools and resources for effective use. Key components include setting goals, understanding the Twitter language, and using analytics to measure success.

1. Twitter for Business (#3RdTT)
Michelle Post, Ph.D.
mpost.phd@gmail.com
http://www.reachyourpotential.info
@MichellePost

2. Who is Dr. Michelle Post?
Author: Building Your Adjunct Platform, Heaven Has
Tea Parties, & Reflections of Weekly Words
Facebook:
https://www.facebook.com/DrMichellePost
Linkedin:
http://www.linkedin.com/in/michellepostphd
Pinterest: http://pinterest.com/mpostphd
Slideshare: http://www.slideshare.net/mpostphd
Twitter: http://twitter.com/michellepost
ReachYourPotential:
http://reachyourpotential.info/
WorkPlaceInfluence:
http://workplaceinfluence.org/

3. Certificate of Completion

4. Lessons to Learn
• Twitter Statistics
• Why Twitter
• Dr. Post’s Twitter Strategy
• Dr. Post’s Steps & Tools
When Using Twitter
• Twitter Canvas
• Twitter Profile
• Language of Twitter:
Tweeting, Re-tweeting,
Hashtags & DM
• To Follow & Be Followed
• What to Tweet and When
• Twitter Search
• Twitter Advanced Search
• Twitter for Lead Generation
• Twitter Ads
• Twitter Vine
• Twitter ROI
• Twitter Best Practices
• CALL TO ACTION
• So Many Twitter Resources
• References

5. Twitter Statistics
StatisticBrain. (2013, May 7). Twitter statistics. Retrieved from
http://www.statisticbrain.com/twitter-statistics/

6. Twitter Statistics
• 34% of marketers have generated leads using Twitter,
and 20% have closed deals
• 77 of the world’s 100 largest companies maintain a
corporate Twitter account. But media outlets are the
most active users
• 2 out of 3 social media users believe Twitter influences
purchases
• 50% of people follow brands on Twitter
• 75% of companies now use Twitter as a marketing
channel
• 66% of questions asked on Twitter have some
commercial intent (Sian Phillips)

7. Why Twitter?
“It is the perfect platform for
the distribution of marketing
content. Describe a link, paste
it in the box, and hit Tweet.
Your followers can then click
and read, and if they ’re so
motivated, they can share that
link with their followers. It ’s
the most elegant viral
mechanism yet invented.” ~
Dan Zarrella, The Science of
Marketing

8. Why Twitter?
It isn’t just a cute kiddie-toy or
chat function for keeping in
touch with friends. With its
real-time human-driven
results, Twitter has become the
networking, information, and
search engine of choice for
many business professionals. ~
Mark, Schaefer, The Tao of
Twitter: Changing Your Life and
Business 140 Characters at a
Time .

9. What You Can Do With Twitter
• Attract new audiences and
potential customers, partners,
and suppliers
• Follow news on your industry,
market, competition, and
customers
• Solve problems quickly
• Stay on top of the latest
research, opinion, insights,
and competitive intelligence
• Learn new skills
• Strengthen new and existing
business relationships
• Open up low-cost marketing
opportunities (Mark Schaefer)
• Branding
• Connecting with customers
• Giveaways
• Marketing
• Twitter is viral
• Increase sales (Aaron Lee)
• Research
• Upload photos & videos
• Product launches
• Reviews
• Share information
• Be helpful, interesting, and
engaging (Michelle Post)

10. Why It Works

11. Dr. Post’s Twitter Strategy
YOU
Why
Who
What
When
Where
How
1. Why – Why are you using
the application & do you
need to?
2. Who – Who is your
company voice? Who will
you follow? Who will you
listen to?
3. What – What are your
assets that can be used
on social media?
4. When – When is the best
time to tweet?
5. Where – Where else
should you place your
Tweets?
6. How – How are you
going to Tweet?
“Tactics without strategy is the noise before
defeat.” – Sun Tzu

12. Dr. Post’s 4-Steps & Tools in Using
Twitter
Plan
Create
Tweet
Measure/
Manage
Twitter
Campaign
• Plan – Decide what my content for each
month
• Create a social media calendar with
days of FB, TW, LI
• Create – I create an Excel spreadsheet with
my Tweets for the day, week or month
• Use a URL shortener, Bitly
• Create hashtags for tweets
• Tweet – I tweet my content using HootSuite
for it allows me to upload & schedule my
tweets
• I tweet the same messages to my
personal & for profit business
• Measure/Manage – I manage my followers
using ManageFlitter & measure my Twitter
presence with TwitterGrader

13. Twitter Canvas

14. Twitter Canvas – The Parts
• The Background Theme
• The Home Page
– Tweets – Following – Followers
– Compose new Tweet
– Who to Follow
– Trends
– Tweet Stream
• @ Connect
– Interactions
– Mentions
• # Discover
– Tweets
– Activity
– Who to follow
– Find friends
– Browse categories
• Me
– Tweets
– Following
– Followers
– Favorites
– Lists
– Photos & Videos
• Search
• Settings
– Edit Profile
– Direct Messages
– Lists
– Help
– Keyboard shortcuts
– Settings
– Sign out

15. Twitter Profile

16. Twitter Profile – The Parts
• User Name - Choose a good user name that
will easily appear in searches
• Picture – A picture is preferred over a logo,
but you can have both
• Bio – Can only be 160 characters and needs to
use the same keywords from your website,
blog, and other social media accounts
• Link – Include a link to your website or your
most visited social media site (FB, LI, Blog)

17. Language of Twitter
• Tweet – a single Twitter post
• @messages – an @ symbol followed by an account
name is a link to that account page, used to see who is
mentioning you
• ReTweet (RT) – the act of reposting somebody else’s
tweet
• #Hashtags – using the # in front of a word or phrase
denotes it is a searchable term
• Direct Messages (DM) – a private message option
• Tweetup – an in-person gathering organized by Twitter
• Fail Whale – when Twitter goes down, this is their
symbol a whale

18. To Follow & Be Followed
50 Powerful Ways to Get More Twitter
Followers - http://twittertoolsbook.com/how-
to-get-more-twitter-followers/
Who to Follow
• Your network
• Your customers
• Your competitors
• Your industry experts
• News channels
• People of interest
• People who add value to you
Your Followers
• Your network
• Your customers
• Your competitors
• You the expert
• People of interest
• People you can add
value too

19. What to Tweet & When
Great Blog Post
• Mike Brown - What to
Tweet About – 37 Ideas
for Better Content
Marketing:
http://brainzooming.com
/what-to-tweet-about-37-
ideas-for-better-content-
marketin/16534/
• What to Tweet is only
limited by your
imagination.
– Be helpful
– Be interesting
– Be human
– Be transparent
– Don’t sell
• Best Time –
http://www.fuseworkstud
ios.com/maximizing-your-
tweets-infographic/

20. Twitter Search
https://twitter.com/searc
h-home#

21. Twitter Advanced Search
https://twitter.com/search-advanced

22. Twitter for Lead Generation
• Tools Already Exist to Help With Lead Generation
– Twitter Lists
– Promoted Tweets
– Twitter Advanced Search
– Hashtags
– Tweeting with right keywords
– Tracking keywords, mentions, lists, & conversations
– Great blog post with lead generation strategies:
https://social123.com/salestipsguide/10-social-lead-
generation-strategies-for-twitter/

23. Twitter Ads
https://business.twitter.com/

24. Twitter Vine
• The App -
https://vine.twitter.c
om/
• Just a few uses:
– Engage
– Market
– Humanize
– Market
http://www.socialmedi
aexaminer.com/twitter
-vine-creative-uses-for-
business/

25. Twitter ROI
What to Measure
• Retweets
• Mentions
• Campaign
specifics
• Lead generation
• Sales from tweets
• Followers
• Searches
• And more

26. Twitter ROI Resources
• Jenna Hanington - 6 Tools to Help Measure Your Twitter ROI:
http://www.pardot.com/social-media/6-tools-measure-twitter-roi/
• Anum Hussain - The Marketer's Ultimate Guide to Measuring the
ROI of Twitter & Vine:
http://blog.hubspot.com/blog/tabid/6307/bid/34185/The-
Marketer-s-Ultimate-Guide-to-Measuring-the-ROI-of-Twitter-
Vine.aspx
• Social Media Today - How to Determine Facebook and Twitter ROI
[INFOGRAPHIC]: http://socialmediatoday.com/tom-
crawshaw/587731/how-determine-facebook-and-twitter-roi-
infographic
• Zoe Wilson – Measuring ROI in Social Media Part III: Twitter
Metrics:
http://info.confluencedigital.com/blog/bid/168588/Measuring-ROI-
in-Social-Media-Part-III-Twitter-Metrics

28. Twitter Best Practices
• 5 Best Practices for Marketing on Twitter -
http://www.business2community.com/twitter/5-best-practices-for-
marketing-on-twitter-0256951
• 8 Best Practice Tips for Twitter - http://www.smallbusinessbc.ca/starting-
a-business/8-best-practice-tips-twitter
• 8 Twitter Best Practices - http://socialmediatoday.com/rachel-
strella/1250471/8-twitter-best-practices
• 10 Tips for Using Twitter Like a Pro -
http://www.entrepreneur.com/article/226178
• 10 Twitter Tips on Apps, Engagement, and Experimenting -
http://brainzooming.com/10-twitter-tips-on-apps-engagement-and-
experiments/6247/
• Twitter for Business Best Practice Tips -
http://www.brickmarketing.com/blog/twitter-best-practice.htm
• Tweet Sweet – 12 Irresistible Twitter Best Practices for Business -
http://thinkhandy.com/tweet-sweet-12-irresistible-twitter-best-practices/

29. CALL TO ACTION
• Don’t have a Twitter
account, then create
one today
• Have a Twitter
account, then begin
listening & following
• Make Twitter part of
your social media
strategy – this year!

30. TWITTER RESOURCES & MORE

31. Dr. Post’s Twitter Book List

32. Twitter Influencers & Lists to Follow
• 10 Helpful Twitter Lists for Social Media Marketers -
http://www.mediabistro.com/alltwitter/social-media-twitter-lists_b26200
• 10 Tech Experts You Should Follow On Twitter -
http://www.hashtags.org/entertainment/celebrities/10-tech-experts-you-
should-follow-on-twitter/
• Top 25 Twitter Small Business Experts to Follow -
http://info.hawkeyemgmt.com/blog-Hawkeye-/bid/258400/Top-25-
Twitter-Small-Business-Experts-to-Follow
• Top Internet Marketing Experts to Follow on Twitter & Google+ -
http://www.mckremie.com/blog/2012/06/101-must-follow-internet-
marketers-on-twitter-google/
• Top 10 Social Media Experts You Should Be Following On Twitter -
http://vysibility.com/top-10-social-media-experts-you-should-be-
following-on-twitter/
• The 140 Best Twitter Feeds of 2013 -
http://techland.time.com/2013/03/25/140-best-twitter-feeds-of-
2013/slide/all/

33. Twitter Success Stories
• Lindsey Weedston - Top 10 Best Uses of Twitter in
2012: http://socialmediatoday.com/lindsey-
weedston/1113606/top-10-best-uses-twitter-
2012
• Business Insider - The Top 20 Brands On Twitter,
Ranked By Influence With Customers:
http://www.businessinsider.com/the-top-20-
brands-on-twitter-ranked-by-influence-with-
customers-2012-7?op=1#ixzz2TuHR3HB9
• Twitter – Success Stories:
https://business.twitter.com/success-stories

34. Twitter for Business
• Advanced Twitter for Business – 19 Links to 480 Twitter Tips, Lessons, and Apps:
http://brainzooming.com/advanced-twitter-for-business-19-links-to-480-twitter-tips-lessons-
and-apps/10758/
• Jill Duffy – How to Use Twitter for Business:
http://www.pcmag.com/article2/0,2817,2383408,00.asp
• Kim Garst – 12 Simple Reasons to Use Twitter to Grow Your Business:
http://kimgarst.com/12-simple-reasons-to-use-twitter-to-grow-your-business
• How to Twitter for Business: https://business.twitter.com/
• Garin Kilpatrick – Twitter Tools & Tips Blog: http://twittertoolsbook.com/small-business-tips/
• Charlene Kingston - How to Use Twitter for Business and Marketing:
http://www.socialmediaexaminer.com/how-to-use-twitter-for-business-and-marketing/
• Sian Phillips – Twitter for Business: The Ultimate Guide:
http://tweakyourbiz.com/marketing/2013/02/19/twitter-for-business-the-ultimate-guide/
• Leo Widrich - 10 Traits of Power Tweeps You Can Adopt:
http://www.stumbleupon.com/su/2SF1Y2/arkarthick.com/2011/06/06/traits-of-power-
tweeps/

35. Twitter for Business - Visually
• Consumer Chatter -
http://d3w2bm0qyee8h5.cloudfront.net/insights
/wp-content/uploads/2010/08/Twitter-products-
and-services-infographic_small.png
• Danielle Macinnis – A Visual Guide to Twitter:
http://www.daniellemacinnis.com/wp-
content/uploads/2009/06/twitter-visual.jpg
• Laurel Papworth - Twitter business bandwagon:
http://laurelpapworth.com/wp-
content/uploads/2009/03/twitter-business-
bandwagon.jpg

36. Twitter Resources
• 18 Best Practices To Help Your Business Not Suck At Social Media
- http://mattsouthern.com/2013/01/22/social-media-best-
practices/
• AllTwitter - http://www.mediabistro.com/alltwitter/
• Chris Brogan - 50 Ideas on Using Twitter for Business:
http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-
business/
• Hashtags
– http://www.socialmediaexaminer.com/hashtags/
– http://twittnotes.com/2013/04/twitter-hastags-
business.html?utm_source=dlvr.it&utm_medium=twitter
• Maximize Your Tweets -
http://www.fuseworkstudios.com/maximizing-your-tweets-
infographic/

37. Twitter Lead Generation Resources
• DM Confidential – The Top Five Ways Marketers Should Use Twitter
for Lead Generation: http://www.dmconfidential.com/the-top-five-
ways-marketers-should-use-twitter-for-lead-generation/
• Danielle Lattuga – 7 Ways Publishers Use Twitter for Lead
Generation: Lead Gen Series, Chapter II:
http://www.epublishing.com/blogs/1/post/348-ways-publishers-
use-twitter-for-lead-generation-lead-gen-series-chapter-ii
• Ilana – Twitter for Lead Generation: http://retargeter.com/social-
advertising/twitter-lead-generation
• Jason Miller – Optimizing Twitter for Lead Generation:
http://blog.marketo.com/blog/2012/12/optimizing-twitter-for-
lead-generation.html
• Social123 – 10 Social Lead Generation Strategies for Twitter:
https://social123.com/salestipsguide/10-social-lead-generation-
strategies-for-twitter/

38. Twitter Tips From
Social Media Examiner
• Rich Brooks - 4 Ways to Grow a Twitter Following That
Matters: http://www.socialmediaexaminer.com/how-to-
grow-a-twitter-following/
• Debbie Hemley - 26 Twitter Tips for Enhancing Your Tweets:
http://www.socialmediaexaminer.com/26-twitter-tips-for-
enhancing-your-tweets/
• Cindy King - 17 Twitter Marketing Tips From the Pros:
http://www.socialmediaexaminer.com/17-twitter-
marketing-tips-from-the-pros/
• Amy Porterfield - How to Make Twitter More Useful for
Your Business: http://www.socialmediaexaminer.com/how-
to-make-twitter-more-useful-for-your-business/

39. Twitter Apps
Top 100 Twitter Applications -
http://www.squidoo.com/twitterapps

40. More Twitter Apps & Tools
• Brian Lakeman - Top 20 Twitter Tools for Twitter Users:
http://www.itechcode.com/2012/12/26/top-20-
twitter-tools-for-twitter-users/
• Aaron Lee – 5 Twitter Tools to Enhance Your Marketing:
http://www.socialmediaexaminer.com/twitter-tools-to-
enhance-your-marketing/
• Aaron Lee – 3 Twitter Tools to Enhance Your Marketing:
http://www.socialmediaexaminer.com/3-twitter-
marketing-tools/
• Leon Widrich – 5 New Marketing Tools to Boost Your
Marketing: http://www.socialmediaexaminer.com/5-
new-twitter-marketing-tools/

41. Additional Social Media Resources
• Jason Keath - Top 10 Social Media Conferences to
Attend - http://socialfresh.com/social-media-
conference/
• Cindy King - Top 20 Social Media Marketing Articles
From 2012: http://www.socialmediaexaminer.com/top-
20-social-media-marketing-articles-
2012/?inf_contact_key=ca3e849a0cefca806fd80f08527
71af76e2712f8b438d5cd20c48326ba284760
• Social Media Best Practices -
http://www.craftcreativemarketing.com/social-media-
best-practices-for-business-infographic/

42. References
• Bennet, Shea. (2012, November 28). 8 Best Practices For Using Twitter
For Business [INFOGRAPHIC]. Retrieved from
http://www.mediabistro.com/alltwitter/twitter-business-tips_b31823
• Digital Surgeons. (n.d.). Marketing with meaning [Image file]. Retrieved
from http://www.marketingwithmeaning.com/wp-
content/uploads/2011/05/doug-twitter-1.png
• Fletcher, Terra L. (2013, January 16). Follow Twitter now! [Blog post].
Retrieved from http://www.dirjournal.com/articles/follow-twitter-
now/
• Hines, Kristi. (2013, March 4). 16 ways businesses are using Twitter
Vine [Blog post]. Retrieved from
http://www.socialmediaexaminer.com/twitter-vine-creative-uses-for-
business/
• I Make Business [Image file]. (n.d.). Retrieved from
http://saigesolutions.net/wp-content/uploads/2011/09/Twitter-for-
Business-788391.jpg

43. References, Cntd.
• Phillips, Sian. (2013, February 19). Twitter for business: The
ultimate guide [Blog post]. Retrieved from
http://tweakyourbiz.com/marketing/2013/02/19/twitter-
for-business-the-ultimate-guide/
• Schaefer, Mark (2012). The Tao of Twitter: Changing Your
Life and Business 140 Characters at a Time. McGraw-Hill.
Kindle Edition.
• Twitter for Business [Image file]. (n.d.). Retrieved from
http://www.hsi.com/Portals/22308/images/B luebird-
resized-600.jpg
• Twitter for Business [Image file]. (n.d.). Retrieved from
http://www.tweet-power.com/blog/wp-
content/uploads/2011/01/twitter_4_business.jpg