Social Media for Social Good

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Social Media for Social Good

  1. 1. + Student Volunteer Connections Social Media for Shawna Smith – Director Social Good Kelsey Taylor – Community Relations Coordinator Matthew Roberts - Webmaster
  2. 2. + Agenda I. Introduction II.What is your mission and audience with social media? III.Social Media Platforms IV.Social Media Content Strategy V. Evaluating Social Media Use VI. Social Media Tools
  3. 3. + Introduction • What is social media for social good? • Social media used to foster action for positive change • What is the purpose of using social media? • #1 Engage in conversation • #2 Spread your message
  4. 4. + What is your message?• Importance of vision, mission, values• Brand consistency is key• Social Media is like story telling
  5. 5. + Who is your audience? • Technographics: • Creators = bloggers • Critics = ex: “like,” “comment,” “troll” • Collectors = ex. Pinterest/ Tumblr • Joiners = active conversations • Spectators = look but rare interactions • Inactives = without internet or social media
  6. 6. + Activity #1 It is time to work out the first part of your social media strategy!
  7. 7. + WebsitesShould you have a website for your initiative? spoiler alert: yes • Home Base • Your information, your way • People dont check Yellow Pages anymore...
  8. 8. + Websites - Why bother? • Why is a website better than just using a Facebook page?
  9. 9. + Websites - What stands out?
  10. 10. + Websites - Relation to Social Media? An in-out process: • Connect with your audience on Social Media. • Drive them to your website. • "Convert them" • Send them back out on Social Media.
  11. 11. + Websites - Relation to Social Media?
  12. 12. + Websites Pros Cons• No money for a web • Free or • Not as much designer? cheap. design • No coding control.• No Problem required.* • Locked into o there are solutions • Easy to system. setup and • Potential update. privacy concerns.
  13. 13. + Websites - Caveat ! On Campus Organisations
  14. 14. + Facebook •What should I use for my cause? 1)Personal Profile 2) Group 3) Page
  15. 15. + Personal Profile • Dedicate this profile to social good if that is your purpose. • Organizational profile is breaking the Facebook rules.
  16. 16. + Group •Internal users •It is for management •Notifications can be turned off
  17. 17. + Page •Your public face; where you service people •You can use analytics •Has most functions of a personal profile
  18. 18. + Tips for Facebook Use • Show personality and people
  19. 19. + •Tag people using the @ function •Post on other pages •Advertise vanity url: ex. /studentvolunteerconnections •It is not a blog! •Don’t cross-post •Keep up the personal contact
  20. 20. + • Post emotional content
  21. 21. + • Images are key!
  22. 22. + • Watch out for Edgerank!
  23. 23. + Twitter The ultimate icebreaker when used effectively
  24. 24. + TweetsDOs Don’ts• Keep your tweets below • Use a twitter140 characters application that extends • 115 found to be best your tweets with a link• Tweet informative material • Tweet links without alike articles good description of what it is for• Tweet at a regular time in aconsistent voice • Spam your followers!• Make your feed human • Advertise your twitter using the full URL• Use @svc_dosomuch
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  26. 26. +
  27. 27. + Hashtags # • Great way to organize your information • Can get the attention of potential followers • Awesome for live-tweeting • Allows you to see who else is talking about the same stuff • Provides keywords for followers if they want to learn more • Connects your followers to each other to encourage discussion
  28. 28. +
  29. 29. + Engagement and Interaction • Retweet Retweet Retweet! • Retweet other organizations that talk about the same issues • Retweet people that are talking about you! • Answer questions promptly • Ask your followers questions and retweet good responses • Take advantage of #FF • Mention other groups in your posts using @username
  30. 30. + Creating your Social Media Strategy • What platforms will you use? • Who will be responsible for your social media? • What is your specific goal? •What specific content will you use? • Hashtags, facebook tags, images, videos, quotes, articles, stories • How will you engage your supporters and keep them engaged? • Ask questions, encourage contributions from supporters, competitions • What is your social media schedule?
  31. 31. + Activity #2
  32. 32. + Analytic Tools:• Google Analytics• Facebook Insights• Twitonomy
  33. 33. + Other Social Networks: • LinkedIn • Google Plus • Youtube • Pinterest
  34. 34. + Social Media Tools Tools for managing Social Media. • Hootsuite* • Tweetdeck • Hotot
  35. 35. + Questions?

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