Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...krischislett
A 1 hour presentation I gave at the 2013 Texas Wine and Grape Growers Association on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
I recently presented this workshop to a group of finance and business executives. The workshop was interactive with questions being asked and discussion throughout. Attendees were signed into their respective LinkedIn profiles and could apply the information being shared, whilst the workshop was in progress.
The basis for my seminar on introduction to social media for small business. If you hire me for a four-hour session you'll get something tailored but based on this.
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...krischislett
A 1 hour presentation I gave at the 2013 Texas Wine and Grape Growers Association on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
I recently presented this workshop to a group of finance and business executives. The workshop was interactive with questions being asked and discussion throughout. Attendees were signed into their respective LinkedIn profiles and could apply the information being shared, whilst the workshop was in progress.
The basis for my seminar on introduction to social media for small business. If you hire me for a four-hour session you'll get something tailored but based on this.
I'm co-running a workshop for charities about using the press and social media to promote your not for profit organisation. It's in Brighton in November, organised by Working Together Project.
It includes a checklist for social media as part of the marketing mix plus five steps to running your social media campaigns.
I've credited the images wherever possible - apologies if I've missed some.
Felicia Bates and Caitlin Kaluza present on injecting FUN into your nonprofit website through visual, interesting, shareable content - Including several new free tools to help you generate this content and connect your community online!
From the 2014 Rotary Convention (#ricon14) in Sydney, the 2 June workshop about how to transform your newsletter content for social media as well as tips for using images.
Getting Started with Social Media
Presentation slides from the Business Glitter workshop held on 2nd July 2016 at Sunflower House, Folkestone
Learn the basics of social media for business.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
Presentation to the 2013 Nonprofit Technology Conference (NTC) in Minneapolis on how to use psychology and web marketing fundamentals to increase online fundraising - including online giving and donations and other online revenue streams like event registration and sponsorship.
Wat hebben ‘Alles Kan’ in Gent en ‘A Fonds’ in Brussel gemeen? Jongeren hebben volledig de touwtjes in handen. Jongeren krijgen raad (inhoudelijke ondersteuning) en daad (geld) voor hun eigen projecten. En: jongeren beslissen mee wie geld krijgt. De jeugd in charge dus! Albane Vangheluwe van de jeugddienst Gent en Marieke Dobbelaer van de VGC jeugddienst komen hun ervaringen delen.
I'm co-running a workshop for charities about using the press and social media to promote your not for profit organisation. It's in Brighton in November, organised by Working Together Project.
It includes a checklist for social media as part of the marketing mix plus five steps to running your social media campaigns.
I've credited the images wherever possible - apologies if I've missed some.
Felicia Bates and Caitlin Kaluza present on injecting FUN into your nonprofit website through visual, interesting, shareable content - Including several new free tools to help you generate this content and connect your community online!
From the 2014 Rotary Convention (#ricon14) in Sydney, the 2 June workshop about how to transform your newsletter content for social media as well as tips for using images.
Getting Started with Social Media
Presentation slides from the Business Glitter workshop held on 2nd July 2016 at Sunflower House, Folkestone
Learn the basics of social media for business.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
Presentation to the 2013 Nonprofit Technology Conference (NTC) in Minneapolis on how to use psychology and web marketing fundamentals to increase online fundraising - including online giving and donations and other online revenue streams like event registration and sponsorship.
Wat hebben ‘Alles Kan’ in Gent en ‘A Fonds’ in Brussel gemeen? Jongeren hebben volledig de touwtjes in handen. Jongeren krijgen raad (inhoudelijke ondersteuning) en daad (geld) voor hun eigen projecten. En: jongeren beslissen mee wie geld krijgt. De jeugd in charge dus! Albane Vangheluwe van de jeugddienst Gent en Marieke Dobbelaer van de VGC jeugddienst komen hun ervaringen delen.
Proactive outbound multi-channel notifications for your call center. Notify customers on the channel of their choice and switch channels on retries. Includes voice mail recognition. All communications are recorded at the customer record in your CRM.
Here's a straightforward presentation made by two busy Sussex business people looking to squeeze real value out of their marketing to a global audience.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Presentation on Social Media for the Texas Manufactured Housing Association, Dallas, TX Sept 16-18, 2018.
In The Big 5+ of Social Media, J.R. presents an overview on the most used and talked about social media tools such as Facebook, Instagram, LinkedIn, Google+, Twitter, YouTube, Pinterest, and others.
How to Use Social Media to Build Your Organization or Certification NetworkRich Brooks
This was a presentation I put on for CNG: The Certification Network Group. Although the lens is through the eyes of a certification network, there's good content in there anyone interested in created ROI from their social media activity.
Social Media Workshop: Get Ready for 2020Chris Snider
This workshop was presented by Chris Snider at Drake University on Dec. 17, 2019. The goal of the workshop was to help companies and organizations improve their social media efforts in 2020.
Marketing Transformation and The Future of MarketingHubSpot
A presentation by Ellie Mirman on January 16, 2010, at Holy Cross University. The talk was an overview of how marketing has changed and what is the future of marketing: inbound marketing.
This is the most recent version of my presentation/seminar "Winning Strategies and Your Business". It can be tailored to fit a 1, 2, 4 or 8 hour seminar format.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
4. About dialogue
•15 years of consumer marketing
•Pittards Leather
•PGA Tour
•Major League Baseball
• Babson MBA ‘02
• Agency work
• Non-profit
• Startup
• Community Manager for Spire.com
• Passion for Social Media
5. how about you?
•Introductions
•Your role in the company
•What you hope to get out of tonight’s workshop
•Bonus question
•Social Media Audit
•How many of you are on Linkedin?
•How many of you are on Facebook?
•How many of you are on Twitter?
•Do any of you blog?
6. my promise to you
• A good use of your time
• Learn and have fun
• Recognize how and why social media is important
10. what is social media?
Social Media is not a Monologue
Social Media is a Dialogue
11. business case for social media
• No sunk costs or capital investments
• Measurement difficult, but getting better
• Can’t make the networking event or business trip?
Social Media is a viable alternative
• It’s not just a form of marketing, but also:
•HR/Recruiting
•Customer Service
•A focus group
•Real-time research tool
13. the elephant leaves if….
•We are comfortable with being social
•We realize how businesses and people are more
intertwined than ever
•We realize that if we are not part of the
conversation (social media), than we are essentially
invisible
• How would you meet someone?
20. Why FACEBOOK?
• It’s not quite Linkedin and not quite Twitter
• Easy to interface, connect the dots
• More social, with more context
• Fastest growing segment are not teenagers but
men and women over 50.
• 250 million users!
23. brainstorming
What can you do on Facebook?
• Create a page for your company
• Find us on Facebook links/messages on all
marketing materials
• Empower your evangelists (Coca-Cola)
• Highlight employees, activities, fans
25. youtube
• Online video more popular than blogging and
social networking?
• January, 2009- 97 million people viewed a video
online, as many as were tuning into network
programming*
• YouTube dominates the space- 68% of videos are
seen there.
* Global Web Index, Trendstream Report, May 2009
26. VIDEO PLAYERS
• Vimeo
• Viddler
• Facebook
• Veoh
• Brightcove
• Yahoo
• Dailymotion
• Hulu
• YouTube
* Global Web Index, Trendstream Report, May 2009
27. before you start
• What are you really trying to say with Video that
you can’t say using other platforms
• Video production isn’t cheap
• Don’t expect to go viral overnight
• Don’t produce a video hoping to be viral- it just
happens…
• Start slowly and simple…
31. what is twitter?
•Just the Facebook status update.
•Like bumping into a person at a coffee shop. And that
coffee shop gets bigger, and bigger, and bigger…
•A great way to monitor what people are saying about
your company
• Not just a place to say what you had for breakfast
• Casual, informal, fun
33. twitter review
•DM: A direct message, private, only seen by sender
and receiver
•@reply: Public acknowledgement- seen by everyone
•RT: a “retweet”
•#:hashtag: A tag given to an ongoing conversation in
the thread of a tweet. (#boston, #jobs, #redsox)
•#followfriday: A recent phenomenon, people
recommend other interesting people
37. a few favorites
•@ford, @scottmonty
•@powered, @aaronstrout
•@community roundtable, @jimstorer
•@savvyauntie
•@popeyeschicken
•@wholefoods
•@rubbermaid
•@ariherzog
•@bostonmarketer
38. TWEETING
•What are your goals?
•Subjective
•Objective
•When are you tweeting?
•Who is going to tweet?
•It takes time
•Listening, not talking
•Twitter is just part of the social media mix
•Getting buy in- what’s ok to tweet?
•Tone, language
39. content sources
•New blog posts
•Industry news
•Fun around the office
•Quotes, thoughts, anecdotes
•The retweet
•Hashtags
•Trending news on twitter
•Competitors
•Poll
•Facebook
•Flickr
•Other
40. measurement
• Techrigy
• Vitrue
• Forrester
• Summize.com
• RSS Feeds from Google, Twitter, etc.
• The Other Side Group
• Radian 6
• Vocus
45. next steps
• What are your goals?
• Who is leading the charge?
• Baby steps
• Don’t succumb to analysis paralysis:
experiment, see what works, then move on
• Do what works for you
• Share your success with everyone
46. making sense of social media
Social Media Makes Sense
Q and A?
│ www.enterdialogue.com │ Tyson Goodridge │ tyson@enterdialogue.com│ 617.650.5585