This document discusses using social media for business purposes. It begins by outlining the purpose and agenda of the session, which is to explain what social media is, how businesses can use it, key social media tools and services, organizational issues, and how to grow social media engagement. The document then covers terms and definitions, examples of social media use, profiles of key platforms like Facebook, Twitter, LinkedIn and YouTube, and tips for setting up and measuring social media strategies. It emphasizes that social media is about building communities and conversations rather than just sales.
Ded digital ready social media sept 12 all ff and ct
1. Working in an Online World
– Business and Social Media
Original image: 'swiss-memory'
http://www.flickr.com/photos/75755822@N00/935197028
by: Jamin GrayReleased under an Attribution-ShareAlike License
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2. Purpose of this session?
Social media…
1. What is it and what’s all the fuss about?
2. How can I use it and does it fit with my business?
3. What are the key services or tools?
4. What organisational issues are there?
5. How do I grow my ‘likes’, ‘tweeps’ and ‘followers’?
6. How do I measure it?
7. How do I monitor it?
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3. Process?
Interaction and questions are welcome.
1. Presentation
2. Look at some examples
3. Group discussions
4. Share stories
5. Question and Answers
6. Practical activities
If anyone wishes to blog or tweet this session please use
the hashtag #tasdrp
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4. Payoff?
• Debunk the hype
• Some ideas to get you
started
• Links to ‘how to do this’
Image: 'successful business woman on a laptop'
http://www.flickr.com/photos/38307206@N02/3941048713 4
5. Cedits
• KingThing – Beck King
• ATDW E-Kit
• Chris Toselli, GlobalNetICT
• Frankie Forsyth Consulting
• Polly McGee
Image: 'successful business woman on a laptop'
http://www.flickr.com/photos/38307206@N02/3941048713 5
6. Terms and definitions
Wikipedia – see http://en.wikipedia.org/
Video –Common Craft explanations
see http://www.commoncraft.com/
Glossary of terms – see
http://www.atdw.com.au/media/1388/Glossary
.pdf
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10. What is social media really?
• A link to the community
• A channel for two way +
conversations
• A source of commentators for
your products/services
• A channel to build the identity of
your brand
11. What it’s not…
o A sales only channel
o A waste of time
o Self managing
o Anonymous
o Magic
14. Benefits?
1. Used social media to disseminate information
2. Asked the audience how THEY want the company
to use the product
3. Didn’t hit the customer over the head with a sales
pitch
4. Not once did he ask the customers to buy the
product
…. Look at how many views…. Look how may videos
they’ve put out!
Cost of YouTube: free!
23. Key Components
Social Media tools provide a way to:
1. create and update your profile
2. share your content / message
3. have others share with you
4. comment on others’ content and vice
versa
5. own your brand (provides authenticity)
6. communicate publicly or privately
7. advertise and/or sell your products
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30. Facebook checklist:
• Have you added a cover to your timeline?
• Have you welcomed and acknowledged your
new likers?
• Are you posting up images that build your
brand?
• Have you responded to comments?
• Have you linked your FB page with other social
media channels?
• Have you asked your clients to ‘like’ you?
• Have you rewarded them for doing so?
• Are you liking and engaging with others in your
sector?
31. Twitter – mini blogging
• Max 140
characters
• Pick who to
follow and
who can
follow you.
37. Twitter checklist:
• Have you created an @name that showcases
your brand?
• Have you strategically followed hubs and
thought leaders in your sector?
• Have you retweeted their tweets?
• Have you responded to the tweet of someone
who doesn’t follow you?
• Have you acknowledged new followers?
• Have you participated in #ff?
• Have you created or used a hashtag
• Have you linked your account with other social
media channels?
• Have you put a rolling twitter feed on your
website?
38. Linked In…
10 minute discussion
How am I using it?
Is it bringing me business?
Share YOUR favourite groups
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39. Linked In…
10 minute discussion
How am I using it?
Is it bringing me business?
Share YOUR favourite groups
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40. LinkedIn checklist:
• Have you fully completed your profile?
• Have you searched for people you know and
connected with them?
• Have you searched for people you would like to
have a connection with and reached out to them?
• Have you created or joined a LinkedIn group?
• Have you written a recommendation for someone?
• Have you linked your account with other social
media channels?
• Have you linked your website to your profile?
46. Pinterest checklist:
• Have you created a Pinterest account?
• Have you created pinboards relevant to your
business?
• Have you followed others?
• Have you shared others images and pinned your
own?
• Have you used lots of your own images from your
website as pins so they link back to your site?
• Have you asked others to follow you?
47. YouTube
YouTube Statistics
More than 3 billion
views per day
48 hours of video
uploaded every
minute
More video uploaded
to YouTube in one
month than the three
major US networks
created in 60 years
http://www.youtube.com/watch?
v=D7o7BrlbaDs&feature=related
49. You Tube checklist:
• Have you created a YouTube channel?
• Have you written a list of topics which are of interest
and relevant to your sector?
• Have you created a space to record a video?
• Have you shared your video with others?
• Have you asked your clients to make endorsements
or video content about your product or service and
share them?
• Have you embedded the video in your website?
54. Policy – Processes - Risk
1. Who
2. What
3. Why
4. When
5. How
Eg:
• Can’t use a mobile because of business policy?
• Can’t use Facebook because it’s blocked.
• Posting comments that contravene company position /
reputation / personal information
• Who’s responsible for your side? Where does the buck
stop?
55. Policies – Processes – Risk?
10 minute discussion
What are the issues?
Can I manage them?
Is it worth the risk?
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57. Answers / suggestions?
1. Who – is going to look after it and how often? Outsourced?
2. What – are they going to look after / post / respond to?
3. Why – is it important to the business?
4. When – how often will the business engage?
5. How – will the business respond? Work hours / after hours /
mobile etc.
Eg:
• Can’t use a mobile because of business policy?
• Can’t use Facebook because it’s blocked.
• Posting comments that contravene company position /
reputation / personal information
• Who’s responsible for your side? Where does the buck stop?
63. Social media…Measuring tools
• Facebook insights
• Twitter followers and reposts
• Increase in sales directly attributable?
• How does your business track its marketing investment
• Track backs – Google Analytics
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64. Ad on fb
(https://business.twitter.com/en/adv
ertise/analytics/)
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66. Move up the Social Media
continuum
A
B
C
D
E
Tutorial 28 Tourism E-Kit
67. First Steps
Some choices…
1. Document sharing Dropbox
2. Wikis - Wikispaces & Wikipedia suite
3. Mini blogging Twitter
4. Favourites & Bookmarks - Delicious Diigo
5. Presentations - Slideshare
6. Photos – Flickr & Pinterest
7. Videos – YouTube
8. Google’s tools -
• Google Alerts
• Google Places
• Google Reader for RSS
9. Social (and now business!) Facebook
10. One to watch – Google Plus
Image: 'Aily on ice'
http://www.flickr.com/photos/48783556@N08/6856247203
68. A Quick Summary Pt 1
File sharing (Dropbox)
A file sharing program lets you store, share and retrieve your
content including files, photos etc. from ‘the cloud’ and from any computer.
So you can access, manage and share it from anywhere. Examples include
Dropbox and Box.
VOIP (Skype)
Computer based voice and text communication – to other
computers and to landlines/mobile phones
Wiki (Wikispaces)
A wiki is a program that allows users to work together to
build, organise and edit a webpage. You don’t need to be a multimedia
guru to use a wiki. Some of the better known examples are Wikipedia and
Wikispaces.
Micro-blogging (Twitter)
Users send and read each others' text updates (tweets) which are
no more than 140 characters in length. Now can share photos, links and re-
tweet updates.
69. A Quick Summary Pt 2
Social Bookmarking (Delicious & Diigo)
Social bookmarking e.g. Delicious, Diigo is a way to store, organise
and share your favourite internet pages. Using this tool, you can access your
favourite web pages from any computer that has internet access, share with
your friends and search your friends’ favourites.
Blog (Blogger)
A blog is a webpage that functions as a diary or journal. It can be
used to record activity or reflect on experiences and as such is a valuable
learning tool. For example: Blogger, Wordpress (need a server).
Slide Show Sharing (Slideshare)
Upload your slide shows and share with your colleagues. Good to
search for what others are presenting on topics of interest. Examples include
Slideshare and Prezi.
Online Photo Repository (Flickr)
Store and share your photos with your colleagues Good to search for
photos to use in your presentations. Free and pay options are available.
Example: Flickr.
70. A Quick Summary Pt 3
Online Pin Boards (Pinterest)
Use this tool to collect images from websites or from your
computer and organise and share them on boards.
Video Websites (YouTube)
Online website where you can view, upload and comment on
videos.
Social Networking Sites (Facebook)
Hosts and connects individuals through providing individual web
pages, communication tools and a wide range of add on applications.
71. I’m not going online, ever!
Original image: 'Kids # 43'
http://www.flickr.com/photos/81765265@N00/870076539
by: Jean-Marie LBReleased under an Attribution-ShareAlike License
72. Working online? Sure!
Image: 'Three girls using the computer at the+grand+opening.'
http://www.flickr.com/photos/26204872@N08/3887312861
74. Frankie Forsyth – online
Del.icio.us Forums and Blogs
Own Websites
Linked In
Twitter Flickr
Bloglines
Facebook
Wikispaces Skype
Plus other people’s web spaces!
i-Google
76. Thank you
Contact me:
frankie@bigpond.net.au and on skype: frankieforsyth
A copy of this presentation is available at http://www.slideshare.net/
Original image: 'Rainbow Cafe's door knob' http://www.flickr.com/photos/93382027@N00/80959145
by: CarolineReleased under an Attribution-NonCommercial-ShareAlike License
77. Copyright
Please feel free to use any of the material in this
PowerPoint with the exception of any photos with an
@all rights reserved on them.
Most of the graphics and photos were sourced from
Flickr under a CC licence. Thank you to all who make
this possible. If I have inadvertently used someone’s
copyrighted photo please contact me and I will
remove it.
Enjoy! Frankie