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Working in an Online World
           – Business and Social Media




Original image: 'swiss-memory'
http://www.flickr.com/photos/75755822@N00/935197028
by: Jamin GrayReleased under an Attribution-ShareAlike License
                                                                 1
Purpose of this session?
          Social media…
1. What is it and what’s all the fuss about?
2. How can I use it and does it fit with my business?
3. What are the key services or tools?
4. What organisational issues are there?
5. How do I grow my ‘likes’, ‘tweeps’ and ‘followers’?
6. How do I measure it?
7. How do I monitor it?


                                                         2
Process?
Interaction and questions are welcome.

1.   Presentation
2.   Look at some examples
3.   Group discussions
4.   Share stories
5.   Question and Answers
6.   Practical activities


If anyone wishes to blog or tweet this session please use

the hashtag   #tasdrp
                                                            3
Payoff?


• Debunk the hype
• Some ideas to get you
  started
• Links to ‘how to do this’




Image: 'successful business woman on a laptop'
http://www.flickr.com/photos/38307206@N02/3941048713         4
Cedits


•    KingThing – Beck King
•    ATDW E-Kit
•    Chris Toselli, GlobalNetICT
•    Frankie Forsyth Consulting
•    Polly McGee


Image: 'successful business woman on a laptop'
http://www.flickr.com/photos/38307206@N02/3941048713            5
Terms and definitions
Wikipedia – see http://en.wikipedia.org/



Video –Common Craft explanations
see http://www.commoncraft.com/


Glossary of terms – see
http://www.atdw.com.au/media/1388/Glossary
.pdf


                                             6
Here we go!

Image: 'Google Doodle'
Social media…
What is it and what’s all the
        fuss about?


                                8
Online spaces for social
      interaction
What is social media really?
• A link to the community
• A channel for two way +
  conversations
• A source of commentators for
  your products/services
• A channel to build the identity of
  your brand
What it’s not…
o A sales only channel
o A waste of time
o Self managing
o Anonymous
o Magic
Why would you bother?
Ded digital ready social media sept 12 all ff and ct
Benefits?
1. Used social media to disseminate information
2. Asked the audience how THEY want the company
   to use the product
3. Didn’t hit the customer over the head with a sales
   pitch
4. Not once did he ask the customers to buy the
   product

…. Look at how many views…. Look how may videos
they’ve put out!

Cost of YouTube: free!
Australian user accounts
                    August 2012
1. Facebook – 11,5000,000 (up slightly)
2. YouTube – 11,000,000 (steady)
3. BlogSpot – 4,000,000 (down slightly)
4. LinkedIn – 2,200,000 (steady)
5. Twitter – 2,114,000 (steady)
6. WordPress.com - 1,600,000 (steady)
7. Instagram – 1,283,500
8. Trip Advisor – 960,000 (down)
9. Flickr – 820,000 (steady)
10. Pinterest - 620,000 (steady)
11. Google Plus – 600,00 (up)
12. MySpace – 390,000 (steady)
13. Foursquare – 63,000 (steady)
14. Delicious – 30,000 (down)
Average Time per Visit
                      August 2012
Average Time per Visit
1. Facebook - 21 minutes 40 seconds
2. YouTube – 20 minutes
3. Reddit – 18 minutes 20 seconds
4. Tumblr – 16 minutes 30 seconds
5. Pinterest - 13 minutes
6. MySpace – 12 minutes 40 seconds
7. Twitter – 10 minutes 50 seconds
8. LinkedIn - 8 minutes 50 seconds
9. TripAdvisor - 8 minutes 50 seconds
10. StumbleUpon - 8 minutes 40 seconds
11. Flickr – 8 minutes
12. Delicious – 7 minutes 20 seconds
13. Blogspot - 6 minutes 40 seconds
14. WordPress.com – 5 minutes 30 seconds
15. Digg – 5 minutes 30 seconds
16. Foursquare - 4 minutes
17. Yelp – 3 minutes 40 seconds
18. Instagram – 3 minutes
19. Google Plus – no data.
Social Media




               17
Social Media




http://www.atdw.com.au/tourismekit.aspx

                                          18
19
Social media…
    10 minute discussion


How can I use it?
Does it fit with my business?


                                20
Where are you on the
    Social Media continuum?
A

B

C

D

E

    Tutorial 28 Tourism E-Kit
Social media…What are the
   key services or tools?




                            22
Key Components
Social Media tools provide a way to:

1. create and update your profile
2. share your content / message
3. have others share with you
4. comment on others’ content and vice
   versa
5. own your brand (provides authenticity)
6. communicate publicly or privately
7. advertise and/or sell your products


                                            23
Facebook - personal
Facebook - business




                      To use
                      Facebook as
                      your ‘page’
                      persona
                      make sure
                      you have
                      selected this
                      BEFORE
                      posting.
Facebook - business


                      Use the
                      admin
                      panel (New
                      Likes) to
                      find who/
                      which
                      pages have
                      ‘liked’ you.

                      Thank them
                      and like
                      them back!
Ded digital ready social media sept 12 all ff and ct
Facebook timeline
Ded digital ready social media sept 12 all ff and ct
Facebook checklist:
• Have you added a cover to your timeline?
• Have you welcomed and acknowledged your
  new likers?
• Are you posting up images that build your
  brand?
• Have you responded to comments?
• Have you linked your FB page with other social
  media channels?
• Have you asked your clients to ‘like’ you?
• Have you rewarded them for doing so?
• Are you liking and engaging with others in your
  sector?
Twitter – mini blogging
                   • Max 140
                     characters
                   • Pick who to
                     follow and
                     who can
                     follow you.
Twitter
Twitter
Twitter


  Information about issue
  (phew! It’s not just me!)


 ??? What’s happening
 with the internet?
https://twitter.com/SweetAsRocCandy


@SweetAsRocCandy
https://twitter.com/SweetAsRocCandy


@TripAdvisor
Twitter checklist:
• Have you created an @name that showcases
  your brand?
• Have you strategically followed hubs and
  thought leaders in your sector?
• Have you retweeted their tweets?
• Have you responded to the tweet of someone
  who doesn’t follow you?
• Have you acknowledged new followers?
• Have you participated in #ff?
• Have you created or used a hashtag
• Have you linked your account with other social
  media channels?
• Have you put a rolling twitter feed on your
  website?
Linked In…
    10 minute discussion

How am I using it?
Is it bringing me business?
Share YOUR favourite groups


                              38
Linked In…
    10 minute discussion

How am I using it?
Is it bringing me business?
Share YOUR favourite groups


                              39
LinkedIn checklist:
• Have you fully completed your profile?
• Have you searched for people you know and
  connected with them?
• Have you searched for people you would like to
  have a connection with and reached out to them?
• Have you created or joined a LinkedIn group?
• Have you written a recommendation for someone?
• Have you linked your account with other social
  media channels?
• Have you linked your website to your profile?
Pinterest
Pinterest




http://pinterest.com/
Pinterest


                        http://www.mdgadvertising.com/blog/wp-
                        content/uploads/2011/08/the_roi_of_social_
                        media_mdg_advertising_infographic.png




http://pinterest.com/
Pinterest


                        http://www.mdgadvertising.com/blog/wp-
                        content/uploads/2011/08/the_roi_of_social_
                        media_mdg_advertising_infographic.png




http://pinterest.com/
Pinterest


                        http://www.mdgadvertising.com/blog/wp-
                        content/uploads/2011/08/the_roi_of_social_
                        media_mdg_advertising_infographic.png




http://pinterest.com/
Pinterest checklist:
• Have you created a Pinterest account?
• Have you created pinboards relevant to your
  business?
• Have you followed others?
• Have you shared others images and pinned your
  own?
• Have you used lots of your own images from your
  website as pins so they link back to your site?
• Have you asked others to follow you?
YouTube
          YouTube Statistics

          More than 3 billion
          views per day

          48 hours of video
          uploaded every
          minute

          More video uploaded
          to YouTube in one
          month than the three
          major US networks
          created in 60 years

          http://www.youtube.com/watch?
          v=D7o7BrlbaDs&feature=related
http://www.youtube.com/user/bu
nningswarehouse?v=UwfOqgEjG
X0
You Tube checklist:
• Have you created a YouTube channel?
• Have you written a list of topics which are of interest
  and relevant to your sector?
• Have you created a space to record a video?
• Have you shared your video with others?
• Have you asked your clients to make endorsements
  or video content about your product or service and
  share them?
• Have you embedded the video in your website?
Social media…What
organisational issues are
         there?




                            50
What are they?
Discussion time
FlickrCC




           http://flickrcc.bluemountains.net/flickrCC/index.php?t
           erms=alcohol&page=9&edit=yes&com=yes
Flickr photos




  http://photographicdictionary.com/c/conversation
Policy – Processes - Risk
1.   Who
2.   What
3.   Why
4.   When
5.   How

Eg:
• Can’t use a mobile because of business policy?
• Can’t use Facebook because it’s blocked.
• Posting comments that contravene company position /
  reputation / personal information
• Who’s responsible for your side? Where does the buck
  stop?
Policies – Processes – Risk?
    10 minute discussion

What are the issues?
Can I manage them?
Is it worth the risk?


                                55
Examples




https://www.facebook.com/TassalSalmon
Answers / suggestions?
1.   Who – is going to look after it and how often? Outsourced?
2.   What – are they going to look after / post / respond to?
3.   Why – is it important to the business?
4.   When – how often will the business engage?
5.   How – will the business respond? Work hours / after hours /
     mobile etc.

Eg:
• Can’t use a mobile because of business policy?
• Can’t use Facebook because it’s blocked.
• Posting comments that contravene company position /
  reputation / personal information
• Who’s responsible for your side? Where does the buck stop?
Social media…How do I
       monitor it?




                        58
Searching and Exploring




Original image: 'Google' http://www.flickr.com/photos/36875686@N00/189010710
by: Jürgen Plasser
Google Alerts – Track who is talking
      about you, and where…
Hootsuite and other
   aggregators
Social media…How do I
       measure it?


                        62
Social media…Measuring tools

•   Facebook insights
•   Twitter followers and reposts
•   Increase in sales directly attributable?
•   How does your business track its marketing investment
•   Track backs – Google Analytics




                                                        63
Ad on fb
    (https://business.twitter.com/en/adv
       ertise/analytics/)




                                           64
Social media…How do I grow
   my ‘likes’, ‘tweeps’ and
         ‘followers’?


                              65
Move up the Social Media
          continuum
A

B

C

D

E

    Tutorial 28 Tourism E-Kit
First Steps
Some choices…

1. Document sharing Dropbox
2. Wikis - Wikispaces & Wikipedia suite
3. Mini blogging Twitter
4. Favourites & Bookmarks - Delicious Diigo
5. Presentations - Slideshare
6. Photos – Flickr & Pinterest
7. Videos – YouTube
8. Google’s tools -
      •    Google Alerts
      •    Google Places
      •    Google Reader for RSS
9. Social (and now business!) Facebook
10. One to watch – Google Plus

Image: 'Aily on ice'
http://www.flickr.com/photos/48783556@N08/6856247203
A Quick Summary Pt 1 
File sharing (Dropbox)
          A file sharing program lets you store, share and retrieve your
content including files, photos etc. from ‘the cloud’ and from any computer.
So you can access, manage and share it from anywhere. Examples include
Dropbox and Box.

VOIP (Skype)
        Computer based voice and text communication – to other
computers and to landlines/mobile phones

Wiki (Wikispaces)
          A wiki is a program that allows users to work together to
build, organise and edit a webpage. You don’t need to be a multimedia
guru to use a wiki. Some of the better known examples are Wikipedia and
Wikispaces.

Micro-blogging (Twitter)
        Users send and read each others' text updates (tweets) which are
no more than 140 characters in length. Now can share photos, links and re-
tweet updates.
A Quick Summary Pt 2 
Social Bookmarking (Delicious & Diigo)
          Social bookmarking e.g. Delicious, Diigo is a way to store, organise
and share your favourite internet pages. Using this tool, you can access your
favourite web pages from any computer that has internet access, share with
your friends and search your friends’ favourites.

Blog (Blogger)
         A blog is a webpage that functions as a diary or journal. It can be
used to record activity or reflect on experiences and as such is a valuable
learning tool. For example: Blogger, Wordpress (need a server).

Slide Show Sharing (Slideshare)
         Upload your slide shows and share with your colleagues. Good to
search for what others are presenting on topics of interest. Examples include
Slideshare and Prezi.

Online Photo Repository (Flickr)
        Store and share your photos with your colleagues Good to search for
photos to use in your presentations. Free and pay options are available.
Example: Flickr.
A Quick Summary Pt 3 

Online Pin Boards (Pinterest)
        Use this tool to collect images from websites or from your
computer and organise and share them on boards.

Video Websites (YouTube)
        Online website where you can view, upload and comment on
videos.

Social Networking Sites (Facebook)
        Hosts and connects individuals through providing individual web
pages, communication tools and a wide range of add on applications.
I’m not going online, ever!




Original image: 'Kids # 43'
http://www.flickr.com/photos/81765265@N00/870076539
by: Jean-Marie LBReleased under an Attribution-ShareAlike License
Working online? Sure!




Image: 'Three girls using the computer at the+grand+opening.'
http://www.flickr.com/photos/26204872@N08/3887312861
Frankie Forsyth – home office




                                Photo © Frankie
                                Forsyth, all
                                rights reserved.
Frankie Forsyth – online

                    Del.icio.us                      Forums and Blogs
Own Websites




   Linked In


                                          Twitter                    Flickr


                                                         Bloglines
                 Facebook


                                  Wikispaces                         Skype

                   Plus other people’s web spaces!
      i-Google
Mobile Office...




Photos © Frankie Forsyth, all rights reserved.
Thank you 




  Contact me:
  frankie@bigpond.net.au and on skype: frankieforsyth
  A copy of this presentation is available at http://www.slideshare.net/

Original image: 'Rainbow Cafe's door knob' http://www.flickr.com/photos/93382027@N00/80959145
by: CarolineReleased under an Attribution-NonCommercial-ShareAlike License
Copyright
Please feel free to use any of the material in this
PowerPoint with the exception of any photos with an
@all rights reserved on them.

Most of the graphics and photos were sourced from
Flickr under a CC licence. Thank you to all who make
this possible. If I have inadvertently used someone’s
copyrighted photo please contact me and I will
remove it.

Enjoy! Frankie

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Ded digital ready social media sept 12 all ff and ct

  • 1. Working in an Online World – Business and Social Media Original image: 'swiss-memory' http://www.flickr.com/photos/75755822@N00/935197028 by: Jamin GrayReleased under an Attribution-ShareAlike License 1
  • 2. Purpose of this session? Social media… 1. What is it and what’s all the fuss about? 2. How can I use it and does it fit with my business? 3. What are the key services or tools? 4. What organisational issues are there? 5. How do I grow my ‘likes’, ‘tweeps’ and ‘followers’? 6. How do I measure it? 7. How do I monitor it? 2
  • 3. Process? Interaction and questions are welcome. 1. Presentation 2. Look at some examples 3. Group discussions 4. Share stories 5. Question and Answers 6. Practical activities If anyone wishes to blog or tweet this session please use the hashtag #tasdrp 3
  • 4. Payoff? • Debunk the hype • Some ideas to get you started • Links to ‘how to do this’ Image: 'successful business woman on a laptop' http://www.flickr.com/photos/38307206@N02/3941048713 4
  • 5. Cedits • KingThing – Beck King • ATDW E-Kit • Chris Toselli, GlobalNetICT • Frankie Forsyth Consulting • Polly McGee Image: 'successful business woman on a laptop' http://www.flickr.com/photos/38307206@N02/3941048713 5
  • 6. Terms and definitions Wikipedia – see http://en.wikipedia.org/ Video –Common Craft explanations see http://www.commoncraft.com/ Glossary of terms – see http://www.atdw.com.au/media/1388/Glossary .pdf 6
  • 7. Here we go! Image: 'Google Doodle'
  • 8. Social media… What is it and what’s all the fuss about? 8
  • 9. Online spaces for social interaction
  • 10. What is social media really? • A link to the community • A channel for two way + conversations • A source of commentators for your products/services • A channel to build the identity of your brand
  • 11. What it’s not… o A sales only channel o A waste of time o Self managing o Anonymous o Magic
  • 12. Why would you bother?
  • 14. Benefits? 1. Used social media to disseminate information 2. Asked the audience how THEY want the company to use the product 3. Didn’t hit the customer over the head with a sales pitch 4. Not once did he ask the customers to buy the product …. Look at how many views…. Look how may videos they’ve put out! Cost of YouTube: free!
  • 15. Australian user accounts August 2012 1. Facebook – 11,5000,000 (up slightly) 2. YouTube – 11,000,000 (steady) 3. BlogSpot – 4,000,000 (down slightly) 4. LinkedIn – 2,200,000 (steady) 5. Twitter – 2,114,000 (steady) 6. WordPress.com - 1,600,000 (steady) 7. Instagram – 1,283,500 8. Trip Advisor – 960,000 (down) 9. Flickr – 820,000 (steady) 10. Pinterest - 620,000 (steady) 11. Google Plus – 600,00 (up) 12. MySpace – 390,000 (steady) 13. Foursquare – 63,000 (steady) 14. Delicious – 30,000 (down)
  • 16. Average Time per Visit August 2012 Average Time per Visit 1. Facebook - 21 minutes 40 seconds 2. YouTube – 20 minutes 3. Reddit – 18 minutes 20 seconds 4. Tumblr – 16 minutes 30 seconds 5. Pinterest - 13 minutes 6. MySpace – 12 minutes 40 seconds 7. Twitter – 10 minutes 50 seconds 8. LinkedIn - 8 minutes 50 seconds 9. TripAdvisor - 8 minutes 50 seconds 10. StumbleUpon - 8 minutes 40 seconds 11. Flickr – 8 minutes 12. Delicious – 7 minutes 20 seconds 13. Blogspot - 6 minutes 40 seconds 14. WordPress.com – 5 minutes 30 seconds 15. Digg – 5 minutes 30 seconds 16. Foursquare - 4 minutes 17. Yelp – 3 minutes 40 seconds 18. Instagram – 3 minutes 19. Google Plus – no data.
  • 19. 19
  • 20. Social media… 10 minute discussion How can I use it? Does it fit with my business? 20
  • 21. Where are you on the Social Media continuum? A B C D E Tutorial 28 Tourism E-Kit
  • 22. Social media…What are the key services or tools? 22
  • 23. Key Components Social Media tools provide a way to: 1. create and update your profile 2. share your content / message 3. have others share with you 4. comment on others’ content and vice versa 5. own your brand (provides authenticity) 6. communicate publicly or privately 7. advertise and/or sell your products 23
  • 25. Facebook - business To use Facebook as your ‘page’ persona make sure you have selected this BEFORE posting.
  • 26. Facebook - business Use the admin panel (New Likes) to find who/ which pages have ‘liked’ you. Thank them and like them back!
  • 30. Facebook checklist: • Have you added a cover to your timeline? • Have you welcomed and acknowledged your new likers? • Are you posting up images that build your brand? • Have you responded to comments? • Have you linked your FB page with other social media channels? • Have you asked your clients to ‘like’ you? • Have you rewarded them for doing so? • Are you liking and engaging with others in your sector?
  • 31. Twitter – mini blogging • Max 140 characters • Pick who to follow and who can follow you.
  • 34. Twitter Information about issue (phew! It’s not just me!) ??? What’s happening with the internet?
  • 37. Twitter checklist: • Have you created an @name that showcases your brand? • Have you strategically followed hubs and thought leaders in your sector? • Have you retweeted their tweets? • Have you responded to the tweet of someone who doesn’t follow you? • Have you acknowledged new followers? • Have you participated in #ff? • Have you created or used a hashtag • Have you linked your account with other social media channels? • Have you put a rolling twitter feed on your website?
  • 38. Linked In… 10 minute discussion How am I using it? Is it bringing me business? Share YOUR favourite groups 38
  • 39. Linked In… 10 minute discussion How am I using it? Is it bringing me business? Share YOUR favourite groups 39
  • 40. LinkedIn checklist: • Have you fully completed your profile? • Have you searched for people you know and connected with them? • Have you searched for people you would like to have a connection with and reached out to them? • Have you created or joined a LinkedIn group? • Have you written a recommendation for someone? • Have you linked your account with other social media channels? • Have you linked your website to your profile?
  • 43. Pinterest http://www.mdgadvertising.com/blog/wp- content/uploads/2011/08/the_roi_of_social_ media_mdg_advertising_infographic.png http://pinterest.com/
  • 44. Pinterest http://www.mdgadvertising.com/blog/wp- content/uploads/2011/08/the_roi_of_social_ media_mdg_advertising_infographic.png http://pinterest.com/
  • 45. Pinterest http://www.mdgadvertising.com/blog/wp- content/uploads/2011/08/the_roi_of_social_ media_mdg_advertising_infographic.png http://pinterest.com/
  • 46. Pinterest checklist: • Have you created a Pinterest account? • Have you created pinboards relevant to your business? • Have you followed others? • Have you shared others images and pinned your own? • Have you used lots of your own images from your website as pins so they link back to your site? • Have you asked others to follow you?
  • 47. YouTube YouTube Statistics More than 3 billion views per day 48 hours of video uploaded every minute More video uploaded to YouTube in one month than the three major US networks created in 60 years http://www.youtube.com/watch? v=D7o7BrlbaDs&feature=related
  • 49. You Tube checklist: • Have you created a YouTube channel? • Have you written a list of topics which are of interest and relevant to your sector? • Have you created a space to record a video? • Have you shared your video with others? • Have you asked your clients to make endorsements or video content about your product or service and share them? • Have you embedded the video in your website?
  • 52. FlickrCC http://flickrcc.bluemountains.net/flickrCC/index.php?t erms=alcohol&page=9&edit=yes&com=yes
  • 53. Flickr photos http://photographicdictionary.com/c/conversation
  • 54. Policy – Processes - Risk 1. Who 2. What 3. Why 4. When 5. How Eg: • Can’t use a mobile because of business policy? • Can’t use Facebook because it’s blocked. • Posting comments that contravene company position / reputation / personal information • Who’s responsible for your side? Where does the buck stop?
  • 55. Policies – Processes – Risk? 10 minute discussion What are the issues? Can I manage them? Is it worth the risk? 55
  • 57. Answers / suggestions? 1. Who – is going to look after it and how often? Outsourced? 2. What – are they going to look after / post / respond to? 3. Why – is it important to the business? 4. When – how often will the business engage? 5. How – will the business respond? Work hours / after hours / mobile etc. Eg: • Can’t use a mobile because of business policy? • Can’t use Facebook because it’s blocked. • Posting comments that contravene company position / reputation / personal information • Who’s responsible for your side? Where does the buck stop?
  • 58. Social media…How do I monitor it? 58
  • 59. Searching and Exploring Original image: 'Google' http://www.flickr.com/photos/36875686@N00/189010710 by: Jürgen Plasser
  • 60. Google Alerts – Track who is talking about you, and where…
  • 61. Hootsuite and other aggregators
  • 62. Social media…How do I measure it? 62
  • 63. Social media…Measuring tools • Facebook insights • Twitter followers and reposts • Increase in sales directly attributable? • How does your business track its marketing investment • Track backs – Google Analytics 63
  • 64. Ad on fb (https://business.twitter.com/en/adv ertise/analytics/) 64
  • 65. Social media…How do I grow my ‘likes’, ‘tweeps’ and ‘followers’? 65
  • 66. Move up the Social Media continuum A B C D E Tutorial 28 Tourism E-Kit
  • 67. First Steps Some choices… 1. Document sharing Dropbox 2. Wikis - Wikispaces & Wikipedia suite 3. Mini blogging Twitter 4. Favourites & Bookmarks - Delicious Diigo 5. Presentations - Slideshare 6. Photos – Flickr & Pinterest 7. Videos – YouTube 8. Google’s tools - • Google Alerts • Google Places • Google Reader for RSS 9. Social (and now business!) Facebook 10. One to watch – Google Plus Image: 'Aily on ice' http://www.flickr.com/photos/48783556@N08/6856247203
  • 68. A Quick Summary Pt 1  File sharing (Dropbox) A file sharing program lets you store, share and retrieve your content including files, photos etc. from ‘the cloud’ and from any computer. So you can access, manage and share it from anywhere. Examples include Dropbox and Box. VOIP (Skype) Computer based voice and text communication – to other computers and to landlines/mobile phones Wiki (Wikispaces) A wiki is a program that allows users to work together to build, organise and edit a webpage. You don’t need to be a multimedia guru to use a wiki. Some of the better known examples are Wikipedia and Wikispaces. Micro-blogging (Twitter) Users send and read each others' text updates (tweets) which are no more than 140 characters in length. Now can share photos, links and re- tweet updates.
  • 69. A Quick Summary Pt 2  Social Bookmarking (Delicious & Diigo) Social bookmarking e.g. Delicious, Diigo is a way to store, organise and share your favourite internet pages. Using this tool, you can access your favourite web pages from any computer that has internet access, share with your friends and search your friends’ favourites. Blog (Blogger) A blog is a webpage that functions as a diary or journal. It can be used to record activity or reflect on experiences and as such is a valuable learning tool. For example: Blogger, Wordpress (need a server). Slide Show Sharing (Slideshare) Upload your slide shows and share with your colleagues. Good to search for what others are presenting on topics of interest. Examples include Slideshare and Prezi. Online Photo Repository (Flickr) Store and share your photos with your colleagues Good to search for photos to use in your presentations. Free and pay options are available. Example: Flickr.
  • 70. A Quick Summary Pt 3  Online Pin Boards (Pinterest) Use this tool to collect images from websites or from your computer and organise and share them on boards. Video Websites (YouTube) Online website where you can view, upload and comment on videos. Social Networking Sites (Facebook) Hosts and connects individuals through providing individual web pages, communication tools and a wide range of add on applications.
  • 71. I’m not going online, ever! Original image: 'Kids # 43' http://www.flickr.com/photos/81765265@N00/870076539 by: Jean-Marie LBReleased under an Attribution-ShareAlike License
  • 72. Working online? Sure! Image: 'Three girls using the computer at the+grand+opening.' http://www.flickr.com/photos/26204872@N08/3887312861
  • 73. Frankie Forsyth – home office Photo © Frankie Forsyth, all rights reserved.
  • 74. Frankie Forsyth – online Del.icio.us Forums and Blogs Own Websites Linked In Twitter Flickr Bloglines Facebook Wikispaces Skype Plus other people’s web spaces! i-Google
  • 75. Mobile Office... Photos © Frankie Forsyth, all rights reserved.
  • 76. Thank you  Contact me: frankie@bigpond.net.au and on skype: frankieforsyth A copy of this presentation is available at http://www.slideshare.net/ Original image: 'Rainbow Cafe's door knob' http://www.flickr.com/photos/93382027@N00/80959145 by: CarolineReleased under an Attribution-NonCommercial-ShareAlike License
  • 77. Copyright Please feel free to use any of the material in this PowerPoint with the exception of any photos with an @all rights reserved on them. Most of the graphics and photos were sourced from Flickr under a CC licence. Thank you to all who make this possible. If I have inadvertently used someone’s copyrighted photo please contact me and I will remove it. Enjoy! Frankie

Editor's Notes

  1. FF
  2. FF
  3. FF
  4. FF
  5. FF
  6. FF
  7. FF
  8. FF
  9. FF
  10. CT
  11. CT
  12. CT
  13. http://www.youtube.com/watch?v=B8H29jU8Wrshttps://www.facebook.com/willitblend
  14. CTJust over 6m viewsThere are well over 10
  15. CTDoesn’t include Tumblr (8)or Yelp (14) or Reddit (15) or StumbleUpon (16) or Digg (17) http://www.socialmedianews.com.au/social-media-statistics-australia-august-2012/Social Media Statistics Australia – July 2012 1. Facebook – 11,008,520 Australian users/accounts (steady) – 13 million UAVs according to Google Adplanner (users logging in from multiple locations – home, work, school etc).
2. YouTube – 11,000,000 UAVs (steady)
3. Blogspot – 4,010,000 (down 10,000)
4. LinkedIn – 2,200,000 (up 100,000)
5. Twitter – 2,114,000 (new formulae, see calculation below)
6. WordPress.com – 1,600,000 (steady)
7. Tumblr – 1,200,000 (steady)
8. TripAdvisor – 1,060,000 (up 160,000)
9. Flickr – 820,000 (down 80,000)
10. Pinterest - 620,000 (steady)
11. Google Plus – approx 600,000 (see calculation below).
12. Instagram – 475,000 UAVs or 1.2 million using Facebook estimate, see calculation below.
13. MySpace – 390,000 (down 80,000)
14. Reddit – 150,000 (up 10,000)
15. StumbleUpon - 130,000 (up 10,000)
16. Digg – 77,000 (down 6,000)
17. Foursquare - 63,000 (down 1,000)
18. Delicious – 33,000 (down 14,000)
  16. CTDoesn’t include Tumblr (8) or Yelp (14) or Reddit (15) or StumbleUpon (16) or Digg (17) http://www.socialmedianews.com.au/social-media-statistics-australia-august-2012/Social Media Statistics Australia – July 2012 1. Facebook – 11,008,520 Australian users/accounts (steady) – 13 million UAVs according to Google Adplanner (users logging in from multiple locations – home, work, school etc).
2. YouTube – 11,000,000 UAVs (steady)
3. Blogspot – 4,010,000 (down 10,000)
4. LinkedIn – 2,200,000 (up 100,000)
5. Twitter – 2,114,000 (new formulae, see calculation below)
6. WordPress.com – 1,600,000 (steady)
7. Tumblr – 1,200,000 (steady)
8. TripAdvisor – 1,060,000 (up 160,000)
9. Flickr – 820,000 (down 80,000)
10. Pinterest - 620,000 (steady)
11. Google Plus – approx 600,000 (see calculation below).
12. Instagram – 475,000 UAVs or 1.2 million using Facebook estimate, see calculation below.
13. MySpace – 390,000 (down 80,000)
14. Reddit – 150,000 (up 10,000)
15. StumbleUpon - 130,000 (up 10,000)
16. Digg – 77,000 (down 6,000)
17. Foursquare - 63,000 (down 1,000)
18. Delicious – 33,000 (down 14,000)
  17. CT
  18. CT
  19. CTImage shared on Facebook– not sure who is original creator.
  20. FF and CT
  21. FF
  22. FF
  23. FF
  24. FF
  25. FF
  26. FF
  27. CThttps://www.facebook.com/pages/Royal-Tasmanian-Botanical-Gardens-RTBG/97475811108
  28. CT
  29. CT
  30. FF
  31. FF
  32. FF
  33. FF
  34. FF
  35. FF
  36. FF
  37. CThttp://www.socialmediaexaminer.com/linkedin-tips-business-building/
  38. CThttp://www.entrepreneur.com/blog/224454http://www.socialmediaexaminer.com/linkedin-tips-business-building/
  39. CT
  40. FFhttp://pinterest.com/
  41. http://pinterest.com/
  42. FFhttp://pinterest.com/http://www.socialmediaexaminer.com/26-tips-for-using-pinterest-for-business/
  43. FFhttp://pinterest.com/http://pinterest.com/shalldesign/?utm_source=sendgrid.com&utm_medium=email&utm_campaign=activity_follow_user_pins
  44. http://pinterest.com/
  45. FF
  46. CThttp://www.youtube.com/watch?v=6LmCbRPdd0Qhttp://www.youtube.com/t/press_statistics
  47. CThttp://www.youtube.com/watch?v=6LmCbRPdd0Qhttp://www.youtube.com/t/press_statistics
  48. CT
  49. CT
  50. CT
  51. FFhttp://flickrcc.bluemountains.net/flickrCC/index.php?terms=alcohol&page=9&edit=yes&com=yes
  52. FFhttp://photographicdictionary.com/c/conversation
  53. CT
  54. CT
  55. FFhttps://www.facebook.com/TassalSalmon
  56. CT
  57. CT
  58. CThttp://hootsuite.com/
  59. CT
  60. CT
  61. (https://business.twitter.com/en/advertise/analytics/)
  62. FF and CT
  63. FF and CT