How to use content curation to build an audience placeholder


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What content is your AUDIENCE interested in?
How to curate in 10 minutes a day
What tools are available to help curate?

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How to use content curation to build an audience placeholder

  1. 1. SocialMatica’s Social Media Workshop SeriesHOW TO USE CONTENT CURATIONTO BUILD AN AUDIENCE
  2. 2. Curation To Build An AudienceWhat You’re Going To Learn• How To Build An Audience Using Curation• How To Curate In 10 Minutes (a day)• What Are The Best Tools?
  3. 3. Introduction• Who is SocialMatica – What We’re About – Why We’re Doing This• Who is Joshua Barnes – Director of Social Strategy• Hash Tag #smtca Questions – This week or future workshop content
  4. 4. A Couple Assumptions• I assume that you are trying to build an audience because you see some value you can offer a community• You are, or promise to be community-minded• You will not take all my good ideas and use them for the dark-side!
  5. 5. The Process – Intent Over Technique• I Learned A Long Time Ago….• People Will Forgive Poor Technique• People Will Not Be As Forgiving Of Intent
  6. 6. In Building An Audience, Remember• When You Ask For People’s Time – They Literally Equate That To Money• Your Competition is White NOISE!
  7. 7. The Corollary IS• Good Audience Building Is Valuable!• So The Techniques Required Are Also Valuable & Require Thoughtfulness, Not Speed
  8. 8. For Contrast…• What Most Of Us Do Is… – Broadcast And Hope – Mistake Activity For Productivity – Mistake Features For Fixtures – Suffer From Me-Too
  9. 9. 3 Rules You Should Remember Pick ONE Community Invest Your Time In It Build Relationships(Because)• The Network Doesn’t Need You – You Need The Network• Activity Isn’t Productivity• It’s Not About What You Know – It’s About Who Knows You!`
  10. 10. Some Example Communities• Linkedin – Groups• Linkedin – Q&A (yes, they are different!)• Quora• Youtube• Twitter• Google+• Custom Built / Topic Specific (Cakewalk Users)
  11. 11. Tools You Should Know About Monitor Engagement Automation Curation• Google Alerts • TweetDeck • LinksAlpha •• BackType • Hootsuite • RSS Graphitti • Scoop.IT Alerts • NetVibes • Twitter Feed • TwitterLists• Twitter Lists • Tweet Deck • LinkedIn Feed• TweetDeck (schedule Feeds tweets)• BoardReader • CoTweet• SocialMention• MentionMap (twitter)• TweetUp
  12. 12. Proof This Works
  13. 13. Build A Content Universe• Sources• Touch Points• Influencer Outreach• Though Leadership• Compelling Content• High Impact Results
  14. 14. First Thing You Want To Do • What That *Might Look Like Build To Dredge Content ForQuora is my chosen My Subjectcommunity where Iwill establish & grow myinfluence/exposure. Your Subject Connected My Blog To Facebook – Twitter Is Connected To Connected Scoop.IT Linkedin; Consistently To Facebook Curate Content FromTwitter Lists; Interact WithAll The Twitter Users In My List; Consistently.
  15. 15. What SocialMatica Is Doing, For• Sources Instance – Scoop.IT,, Twitter Lists• Touch Points – Tweet Deck, Twitter, Posterous Landing Page• Influencer Outreach – Non-MainStream Media Bloggers Talking About GOP• Thought Leadership – Does Social Media Actually Impact Elections?• Compelling Content – Showing How Our Data Makes A Connection Between The Elections & Social Media• High Impact Result – Quotes From Influencers For Our Press Releases
  16. 16. An Example• The GOP Election• What Do We Need – Relevant Content – Compelling Content• Campaign Objectives – Motivate Influencers To Interact – Influencer Quotes For Press Releases
  17. 17. Tweet Deck Introduction
  18. 18. Tweet Deck Has Feeds For• Facebook• Twitter• Twitter Lists• LinkedIn• Foursquare• Myspace• GoogleBuzz
  19. 19. Scoop.IT Introduction
  20. 20. Influencer Reach Out• SocialMatica’s Tool VerticalPoint ID’s Influencers• But – You Can Too – Manually• Rate Their Performance Based On Last Weeks Workshop
  21. 21. Influencer Outreach Using Curation! The Content Becomes A Reason to Connect With People!
  22. 22. The Social Media Work Flow Visual
  23. 23. Call The Handles• In Twitter You SHOULD Mention The Influencer• Call Attention To Your Story• Create A Spin To Attract The Attention Of Their Followers
  24. 24. Audience Building Tips For Starters• Facts & Statistics – Leverage eMarketer• TwitterFeeds – Mashable, Technorati• Twitter Lists• LinkedIn Q&A• Quora
  25. 25. Re-Cap• S.T.I.T.C.H• Spend Time In Your Tools• Believe In What Your Doing• Be Community Minded – It’s All About Who Knows You
  26. 26. Appendix - Links••••••••••••••• http://Scoop.IT•
  27. 27. Questions?www.socialmatica.comtraining@socialmatica.comIf you’d like a free account to AgencySnap, justsend us a note to the email above and we’llreply with login details.