This document provides tips for using various social media platforms to promote a business for free. It discusses the major platforms like Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, Flickr, Foursquare and blogging. For each platform, it provides statistics on user numbers and demographics and suggestions on what type of content to post and how to build followers. It also recommends cross-promoting across networks and using tools like HootSuite to manage multiple accounts. The overall message is that consistency and engaging content across many social media sites can help small businesses promote themselves without advertising costs.
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
A presentation given at the Indiana Ag Hort Conference on January 17th, 2012 about Facebook, Twitter and Blogging and their use for agricultural and horticultural businesses in Indiana.
Pinterest, the next big social network explained, for Brands! It is the new social network that everybody is talking about. Should you put any interest in it and how could you leverage your business with this new tool ?
Presentation for Lafayette/West Lafayette Convention & Visitors Bureau on May 12, 2011 about Integrated Digital Strategy for Hospitality and Tourism entities
Buzz & Boost Your Events on Social Media by Marijke Hoos #smmcurSocial Media Matters
Facebook events can definitely help (in a big way) the boost of your event.Marijke Hoos teaches how to reach your target group by using the correct tools & content.
If you aren't using Facebook in your Real Estate business model - why not? Fear? Privacy? Not sure how? This course explores the benefits and how best to use Facebook marketing with Real Estate.
A presentation for a local networking group on the current state of Social Media, the psychology behind it and what they need to do in terms of strategy to make it work.
The Brand of YOU: Using Social Media & Building Your Online Reputation Erica Campbell Byrum
It’s inescapable - you are CEO of the brand called YOU. You need a masterful online persona that represents your brand professionally and consistently. Consumers searching for real estate online are your best conversion-ready prospects. Since the first thing anyone will do when they hear your name is head over to Google, everyone needs to pay attention to, and carefully manage their online identities. Learn from Homes.com on how to optimize your online presence, use social media effectively and maximize your leads.
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers!
You can view a full recording of this webinar here http://www.hallme.com/webinars/coming-up-with-good-blog-topics-212.php
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
A presentation given at the Indiana Ag Hort Conference on January 17th, 2012 about Facebook, Twitter and Blogging and their use for agricultural and horticultural businesses in Indiana.
Pinterest, the next big social network explained, for Brands! It is the new social network that everybody is talking about. Should you put any interest in it and how could you leverage your business with this new tool ?
Presentation for Lafayette/West Lafayette Convention & Visitors Bureau on May 12, 2011 about Integrated Digital Strategy for Hospitality and Tourism entities
Buzz & Boost Your Events on Social Media by Marijke Hoos #smmcurSocial Media Matters
Facebook events can definitely help (in a big way) the boost of your event.Marijke Hoos teaches how to reach your target group by using the correct tools & content.
If you aren't using Facebook in your Real Estate business model - why not? Fear? Privacy? Not sure how? This course explores the benefits and how best to use Facebook marketing with Real Estate.
A presentation for a local networking group on the current state of Social Media, the psychology behind it and what they need to do in terms of strategy to make it work.
The Brand of YOU: Using Social Media & Building Your Online Reputation Erica Campbell Byrum
It’s inescapable - you are CEO of the brand called YOU. You need a masterful online persona that represents your brand professionally and consistently. Consumers searching for real estate online are your best conversion-ready prospects. Since the first thing anyone will do when they hear your name is head over to Google, everyone needs to pay attention to, and carefully manage their online identities. Learn from Homes.com on how to optimize your online presence, use social media effectively and maximize your leads.
We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers!
You can view a full recording of this webinar here http://www.hallme.com/webinars/coming-up-with-good-blog-topics-212.php
A collection of images from Dierk Van Keppel's Overlay Series. The series consist of hand-blown custom glass vases and bowls made using the overlay technique, which is achieved by joining two glass bubbles and overlaying one onto the other.
2010 Toyota Land Cruiser color brochure provided by West Herr Toyota of Orchard Park located in Orchard Park, NY. Find the 2010 Toyota Land Cruiser for sale in New York; call about our current sales and incentives at 716-648-4141.
2010 Toyota Corolla color brochure provided by West Herr Toyota of Orchard Park located in Orchard Park, NY. Find the 2010 Toyota Corolla for sale in New York; call about our current sales and incentives at 716-648-4141.
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
A beginners guide for contractors looking to add digital marketing to their marketing efforts. This presentation covers getting started on social media sites such as Facebook, Twitter, LinkedIn, YouTube, creating a mobile website and reputation management with Google Alerts.
Getting Started with Social Media
Presentation slides from the Business Glitter workshop held on 2nd July 2016 at Sunflower House, Folkestone
Learn the basics of social media for business.
Pinterest, Google+ and Facebook Tips and TechniquesSIXTY
Want to learn how to use Pinterest, Google+ and the new Facebook? This slide show from 60SecondUniversity.com and 60SecondMarketer.com provide you everything you need.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
2. Why should I care about Social Media?
• Valuable relationship building platform
• Helps to level the playing field
• Helps you see what others are saying about
your competitors
• Search engine optimization
• It’s where your customers are
• Social media isn’t going away anytime soon
3. There are too many to count …
• According to Wikipedia there are 201 social
networking sites
• What to concentrate on:
• Facebook • Pinterest
• Twitter • LinkedIn
• Google+ • Blogging
• Flickr • Now appearing
• Foursquare • Instagram
• YouTube • Tumblr
• Reddit
4. Building a Following …
• If you post it they will come…
• Remember it takes time
– Facebook: 216 followers in February 2009, today
5,627
– Twitter: 178 in April of 2009, today 2.092
– Google+: 15 in January 2012 , today 71
– LinkedIn: 652 in January 2012, today 820
• Consistency is Key
5. Facebook
• The most recognizable of social media networks
• Global audience of almost 900,000,000
• 57% of Facebook users are female (43% male)
• 46% of Facebook users are over the age of 45
• 47% of Facebook users report making between
$50,000 – $99,000 annually (33% between $25,000
– $49,999)
6. Facebook Page vs. Profile
• Your business wants a page, not a profile
• How do you tell the difference?
– Pages have likes
– Profiles have friends
• A page is public, a profile is not
– Allows more people to access your brand
• What do I do if I have a profile and not a page?
7. Facebook Timelines
• All pages and profiles are now timelines.
• Reduces the number of people that can see
your posts.
– Bad because less people see your posts
– Good because you can post more and not fear
losing your following
• More graphic – make sure you have a cover
photo that is interesting
• Use the cover photos a means of marketing
8. Facebook Tagging
• Tag when you can using the @ symbol and
selecting from the drop down.
• Must be a follower of the page that you are
tagging.
• Makes the post appear on their page
• The page you tag gets notified that they
were tagged.
9. Facebook More Than Just Posts
• Photos – be sure to tag when appropriate
• Events
• Timeline Events
• Sticky Posts
10. Facebook What do I post?
• You need to find what works for your audience
– Questions – ask for comments
– Call to Action
– Upcoming events
– Photos
– Randomness …
• Posting a movie extra opportunity generated
181 shares. If the average person has 130
friends, that’s a total reach of 23,530 plus
5,600 followers.
12. Twitter
• Popular on the coasts but gaining speed in the Midwest
• 225,000,000 active users
• 33% of Twitter users are over the age of 45
• 46% of Facebook users are over the age of 45
• 54% of Twitter users use Twitter on their mobile devices
• 140 characters – you can have more but they have to click to view
• 34% of marketers have generated leads using Twitter and 20%
have closed deals
• Follow to get followed
13. Twitter Hashtags
• #Twitter – anything can be a hash tag
• Create a hashtag for your company and
market it – consistency is key
• You’ll see national TV shows have special
Twitter episodes with live tweets using
hashtags
• Use your own hashtag
14. Twitter Tagging
• @TwitterCallSign (@GrowNebraska,
@NeStateFair)
• Tag whenever you can. That business of
person will be notified that they were tagged.
• Don’t be afraid to tag the big companies, as
long as it is in a positive way. Maybe they’ll
retweet and share the love.
15. Twitter Retweeting
• Retweet things you find interesting or deal
with your industry
• Business or person will be notified they were
retweeted
• A great way to get new followers
• Make it a morning ritual
16. Twitter What do I post?
• Remember, you only have 140 characters
– Photos
– Upcoming Events
– Specials and Promotions
– Links – be sure to use a link shortener (we’ll get
to that later)
– Articles/News
18. Google+
• New just this year
• Google Maps and Google+ pages are now
combined
• 170,000,000 active users
• 90,000,000 unique visitors
• Google+ users are 71% male – different audience
than Facebook and Twitter
• Websites using the +1 button generate 3.5x the
Google+ visits than sites without the button.
• A lot like Facebook
19. Google+ Search Engine Optimization
• Google stopped indexing Facebook pages
for … you guessed it … Google+ pages
• Even if you don’t have followers it is valuable
just for search engine optimization
• Google will reward you for posting often and
being an early adopter
20. Google+ What Kind of Page?
• Local Business or Place (maps)
• Product or Brand
• Company, Institution or Organization
• Arts, Entertainment or Sports
• Other
• Google with help you create the page that’s
right for you.
21. Google+ What’s a Circle?
• You can group your followers or your friends
• You can push posts to only be seen by
certain groups of people
• Gives you more control over who you’re
marketing to
22. Google+ Tagging and Posting
• Tag just like you do on Facebook. Must be a
follower of the page that you are posting.
• The business or person will be notified that
you tagged them.
• Don’t be afraid to tag big companies. Maybe
they’ll share your post.
• Not like Facebook where it will appear on
their page.
24. Flickr
• Hosts over 5,000,000,000 images
• 51,000,000 members
• 80,000,000 unique visitors
• Search engines love it
• Owned by Yahoo! so it can help you in other
search engines than Google – though
Google loves it too
25. Flickr Tags & Descriptions
• Adding tags to your images is important.
• People will search Flickr for things they are looking
for – tags and descriptions is the only way they can
find what they want
• Change your image titles – instead of IMG04319
make it “State Capitol – Lincoln, NE”
• Create links in your descriptions to direct people to
your web site
• You can now tag people and map your photo as well
26. Flickr What do I post?
• Product Photos
• Event Photos
• Staff Photos
• Fun Photos
• Store Front/Retail Store Photos
28. Foursquare
• Check-in based site
• 2,000,000 check-ins a week – 2,000 per
minute
• 2,000,000,000 check-ins total
• Over 20,000,000 users
• Doubled users from 2011-2012
• 60% of users are mail
• 41% are between 25-34
29. Foursquare Is it for me?
• Most check-ins of a certain place become the
“Mayor”
• People compete to become the Mayor
• Meant for businesses who have a physical location.
• Adding your home office probably not going to help
you.
• They’ll send a postcard to verify your address
30. Foursquare Give Incentives
• Swarm Special Like, "If 30 people check in at once,
get 25 cent wings"
• Friends Special Like, "Check in with 3 friends and
get a free dessert"
• Flash Special Like, "The first 10 people that check in
after 8pm get 25% off their order"
• Newbie Special Like, "Get a free cupcake on your
first check-in"
• Check-in Special Like, "Get a free appetizer when
you check in"
31. Foursquare Give Incentives
• Loyalty Special Like, "Get a free cookie
every 3rd check-in"
• Mayor Special Like, "Mayor gets 20% off
their entire bill”
• You can set how the special gets unlocked
and what the offer is
32. Foursquare Status Updates
• Recently added status updates to options.
Works much like a Facebook update.
• Use updates to drive people to your location
for special events.
• Make sure you connect your Facebook,
Twitter and web site to your listing.
34. YouTube
• Over 800,000,000 visits per month
• 4,000,000,000 hours of video are watched each month
• 72 hours of video are uploaded every minute
• 70% of traffic is international
• In 2011, YouTube had more than 1 trillion views or
around 140 views for every person on Earth
• 500 years of YouTube video are watched every day on
Facebook, and over 700 YouTube videos are shared
on Twitter each minute
35. YouTube Really? Videos?
• Don’t worry, I hate seeing myself on camera too.
• Don’t just have to be people talking.
• Be inventive.
• Viral Videos – the funnier or more clever, the
better.
• Don’t be scared – just try it!
36. YouTube The “Techie” Stuff
• High Definition video cameras are now the size
of a cell phone and cost under $150.
• If you’re going to do a lot of videos, invest in a
tripod.
• Every computer comes with some sort of editing
software – MovieMaker on Windows, iMovie on
Mac
• Keep your video 2 minutes or less
37. YouTube Search Engine Optimization
• YouTube is owned by Google
• Make sure you have a descriptive title. Default is
the name of your file – be sure to change it.
• Add a short description with keywords that will
help people find your videos.
• Share your videos on your other social media
sites.
39. Pinterest
• Virtual Pinboard
• Third most popular social network in US in terms of traffic
• 80% of pins are re-ins
• 80% of users are female, 30% 25-34 years old
• The top interests on Pinterest in the U.S. include crafts, gifts,
hobbies/leisure, interior design, and fashion
designers/collections.
• 11,000,000 unique monthly visitors
• Pinterest referrals spend 70% more than visitors referred from
non-social channels, including search, according to industry
reports.
40. Pinterest What do I pin?
• Make sure the image has a purpose
• Photos need to be “pretty” or “interesting”
• Uniqueness is key
• Pin products and refer people back to buy
them from your web site.
• Add a $ amount in the description it
automatically is put in their “shop” category
41. Pinterest Indexing
• This is another way to have your business
indexed by the search engines
• You are limited on the number of characters,
so be sure to keep keywords in mind
• Pinterest is changing the way web designers
design sites
42. Pinterest Pinning 101
• Create a Pinboard and place it in a general
category
• Add pins by uploading or linking from a web
site
• Make sure the photos are good size
• You can pin photos from other people’s
boards, then sharing it with my followers
44. LinkedIn
• 147,000,000 users
• 57% of users are male
• 10% of users are entrepreneurs
• 49% of LinkedIn users have a household
income over $100k
• 2,300,000,000 pageview/month
• Educated base
45. LinkedIn Who do I connect with?
• Unless you have personally worked with someone, do
not connect with them on LinkedIn
• Business card stalkers
• Great way to network
• Many companies will look at your LinkedIn profile
before brining you in for an interview
• Creates credibility
• If you don’t have a profile, get one
46. LinkedIn Groups
• Groups are not for every type of business
• Works well for membership organizations or
groups of people that have a common interest
• Eventually a LinkedIn Group can run itself
• Gives you an opportunity to directly reach
followers every 10 days through e-mail
48. Blogging
• Over 164,000,000 blogs
• 27% of bloggers are full-time bloggers
• 67% of bloggers are male
• 41% of readers hit the blog through search
engines, 28% from social media and 20% from
referring sites
• Technorati, Wordpress, and Blogger are free
options
49. Blogging What do I blog about?
• Upcoming events
• New products or services
• Industry knowledge
• Personal thoughts – but don’t get too personal
• Use lots of keywords – great for search engine
optimization
• Create lots of links
• Blog at least twice a week
52. Honorable Mentions
• Instagram: Retro photos uploaded from
iPhone or Android
• Tumblr: Post text, photos, quotes, links, music,
and videos from your browser, phone,
desktop, email or wherever you happen to
be.16,238,862,336 monthly page views.
• Reddit: 39,747,323 last month. A type of
online community where users vote on
content.
53. Marketing Your Social Media
• Post your icons on EVERYTHING
– Business Cards
– Product Labels
– Web Site
– Letterhead
– Car
– T-shirts
– & More …
– If they don’t know you have it, they won’t follow you
54. Let’s Go Through An Example
I’m launching a new size spice to my line of products.
55. Facebook/Google+
• Post: Our JB’s Fatboy All Purpose Rub was so popular we now
have it in 32 oz sizes! Visit our web site for a special this week
only – normally $20, this week it is only $15. Hurry, offer ends
soon! http://www.jbsfatboy.com
• Timeline Cover Photo: Change out to the spice with promotion
information promoting that it is “NEW”
• Post: Our 32 oz All Purpose Rub is a hit. What other spices would
you like to see in larger sizes?
• Photo: Images of your new labels, boxes of product ready to ship
out, first case, etc.
56. Twitter
• Post: @JBsFatBoy All Purpose Rub is now available
in a 32 oz. size. This week only, save $5 on your
online purchase. http://ow.ly/d8B7l #jbsfatboy
• Post: What @JBsFatBoy #barbeque seasoning would
you like to see in a larger size? #jbsfatboy
57. Flickr/Pinterest
• Photos of everything!
– New packaging
– First shipment
– Label ideas/bottle ideas
– Use your imagination
Foursquare
• Come to our store and receive $5 your $20 32 oz. All
Purpose Rub after check in
58. YouTube
• Promotional video
LinkedIn
• Post new information as a status update on
your profile
• Add a post to your group page promoting the
new product
59. How do I manage this??
HootSuite
• Free social media management tool up to 5 networks
• Preschedule all of your social media
60. Contact Information
Erin Malzer
GROW Nebraska
erin@grownebraska.org
(402)742-3121
www.GrowNebraska.org
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