1. Masthead
The masthead is the main attraction to the magazine as for the colour and
front style used. Mixmag could be referred to as an international type of
magazine suggesting the House style is aimed at a teenage target audience.
Lead article
“is she read for the biggest job in dance
music?” this rhetorical question involves the
audience, asking them to read the magazine
in order to retrieve the answer. Words
‘biggest job’ and ‘dance music’ appear thicker
and darker than in the standard version as the
editors want them to stand out. This triumph
over tragedy tells a real life story in which the
subject overcomes difficult personal
circumstances.
Skyline
The skyline runs across the top
of the page and calls out to the
readers about some special
attraction. For Mixmag the
special attraction is the
magazine being the ‘worlds
biggest dance music and
clubbing magazine.’
The Left Third
Mixmag’s left third includes the
important information such as
the articles featured in the
magazine. ‘Dizzee tears up Ibiza
Rocks!’ is used by the journalist
to give the audience a sense of
current affairs from the use of
language.
Main image
Annie mac is featuring on this particular main
image on the front cover of mixmag. She is a
well known DJ from radio 1 which
encapsulates her attitude and representational
codes of the artist: she is heavily stylised to
appeal to the VAL’s of the work from radio 1 to
he music magazine which may encourage
others into purchasing it the stylist used to edit
Annie Mac’s image for the photo shoot used
their own perception on how she is perceived
by others and what would be suitable to match
her personality trait to what they believe the
audience views perceive her as.
Cover price
The price paid by the reader who buys a
magazine from retail.
Cover Lines
Words such as plus create
the magazine to be more
fulfilling than others; it
creates the idea that
Mixmag has more to offer
than other music
magazines. The artists
listed have been
specifically listed to
attract the target
audience.
