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NME (The New Musical Express) isa music magazine first started inMarch 1952. It first started as amusic newspaper and in the 70swas named best selling MusicNewspaper. During the 80s itchanged to a more magazine basedstyle.NME is styled more towardsyounger fans of music, althoughthey have bands and artists of allages featured.
• The logo for NME has always been the big red lettering, because it is in such a bold font and bright eye catching colour, people will see and remember it as being the logo for NME. When people see it for the first time the bright colour will draw their eyes to it and the selling line, ‘New Musical Express’ which is what NME stands for will make anyone who is interested want to buy it.
• The main image on this copy of NME is a black and white photograph of Ian Curtis, the front man for Joy Division, smoking a cigarette. With the image being in black and white and the NME logo still being in red, the logo stands out more but as the image is quite well known people will still recognize it and be drawn in by it. The main image on this cover is right in the middle, it is the first thing you see and what will make people want to buy. Usually they would have a few small images but as this is a special anniversary edition, they have just used the picture of Ian Curtis and a smaller one of the Joy Divison album cover.
The main selling point for this copy of NME is in bigblack lettering, this is so that you can see exactlywhat you will be reading about and also to drawanyone in who picks up the magazine.Other cover lines for the magazine are done in a lessnoticeable font, but still a little bold. The font couldbe seen to resemble the type of music that you willfind in the magazine, it is in a handwritten scrawl ,which could resemble a gig list, autograph or justgeneral laziness which would relate to teenagers asthat is who the magazine is aimed at.
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Q is a popular music magazine publishedmonthly in the United Kingdom. Thefounders of the magazine Mark Ellen andDavid Hepworth felt the music press of thetime was ignoring a generation of oldermusic buyers who were buying CDs. Q wasfirst published in October 1986.The magazine was originally going to benamed CUE but they decided on Q as itwould stand out more on a newsstand.Q is aimed at older fans of music.
The masthead for Q magazine is the wellknown white Q in a red square, always up in theleft of the cover. A reason for this is that whenthe magazines are stacked up on a newsstandall you really see is the top left corner,sometimes restricting half the logo. With Q thisdoesn’t happen and the logo is in full viewmaking it easier to find and stand out more.The selling line of the magazine is ‘The worldsgreatest music magazine’ gives a hint to whatthe magazine is about and also makes it soundlike a decent magazine to buy, so peopleseeing it more the first time will be more likely tobuy it.
The main image on this copy of Qis a picture of the Stone Roses.The image on this cover isn’t rightin the middle, although it is stillquite big so it is still the first thingyou see and what will makepeople want to buy.
The main selling point for this copy of Q isin big white lettering, this is so that you cansee exactly what you will be reading aboutand also to draw anyone in who picks upthe magazine.Over topics that will be covered in thismagazine are done in a similar block font indifferent colours and slightly smaller, youare drawn to the text as it is different thanthe main selling point and is accompaniedwith small images.
Both these magazines have similar styles as they are about similar thingsbut aimed at different age ranges. Both magazines have the bold logo withred and white in the top left corner of the cover and the main image isquite large and centred. And all the other topics are done in a different butsimilar text the main selling point, linking them together.