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  1. 1. Lydia PlattsFront Covers The NME (new musical express) is a music magazine which is published weekly, the magazine targets mainly to the indie genre however it does feature more mainstream bands and artists within the magazine. The reasons for this I believe is to gain more profit as by only targeting one specific genre the magazine isn’t getting the amount of readers it would if it aimed to a range of different audiences. The target audience age is around 18- 25 and roughly around 70% of the readers are men and roughly only 30% of the readers are women. It is evident that the magazine aims to the younger generation through the cover star on this front cover. The artist is Florence from Florence and the Machine, this band is very current and popular with the youngergenerations therefore by seeing an image of someone who is current and popular is appealing to theaudience. However, although the main target audience is the younger generation the magazine istrying to also appeal to more older generations by including an image of the main singer from theband ‘Joy Division’. This appeals to the older generations as Joy Division were a band that was out inthe 70’s and 80’s therefore is not current and popular, by doing this magazine is once againmaximising profit by expanding their target audience.The Guttenberg Design Principle has been used well on this front cover as in the top left handprimary optical area, the masthead has been placed, by placing the masthead here it means that it isthe first thing that the eye sees. This is a cleaver thing to do as by seeing the magazine name first theaudience can make their mind up to if they want to purchase the magazine as people tend to buyproducts that they know and trust and as the NME is a well established and popular magazine it willappeal to the buyer. The Guttenberg Design Principle says that once the eye looks in the primaryoptical area of a page in then shifts its focus diagonally down the page where the terminal areas are.On this front cover in the terminal areas the lead article has been placed, and cleverly above thismain title there is a subheading which includes the words ‘comeback interview’. These words areeye catching and make you want to know more, by placing them in the optical area it grabs apotential buyers attention. In the bottom terminal area on this magazine cover we see artists namessuch as ‘Rihanna and Radiohead’, these two artists/bands are very popular however both attractdifferent audiences, this isn’t just a coincidence that they have both been placed in this particulararea, they have been put there for a reason. As this is the last thing that the potential buyer willanalyse on the front page, it has to be something that will appeal to them and as the magazinetargets different audiences, mainly mainstream and indie, they have added two of the biggest namesout of each music genre to grab their attention to be the determined factor on if they will buy themagazine or not. In one of the dead corners of the magazine, the barcode has been placed, the
  2. 2. Lydia Plattsdead corners are where people do not tend to pay attention to, and as the barcode is not somethingthat is seen as important it is a good place for it to be put.The main image on the front page sets the house style for the magazine as the colours in the imageare all pastel colours ranging from reds, creams and greens .The colours of the image haveinfluenced the colours of the text that has been used on the cover as they have to be calm andsubtle and this is exactly what has been done as white, black and red have been used, these coloursdone strike you as subtle colours but in relation to the image they have worked well together. Theuse of red text is very cleaver as Florence is known for her bright red hair and it works well as it givesthe cover more colour and is appealing to the eye. Black is used to make appealing words in articletitles to stand out, by making them stand out it catches your eye and then you want to read thearticle.The lead article has been placed across the page in large red writing, compared to the other colourson the page this title stands out and jumps off the page. The artists name ‘Florence’ is the main wordused in the lead article, by using just the name as the title appeals to the magazines specificaudience as Florence is very current and popular to the genre of this magazine. So therefore thetarget audience will be attracted to this as it relates to them and it is something that is current andpopular. Other words that have been used within the article title are ‘world exclusive’ by using thesewords makes the magazine unique and different from every other magazine because no one else hasthis story, it is ‘exclusive’ to this particular magazine. Knowing that this article is ‘world exclusive’draws people in to buy the magazine because this is the only magazine that has this article and theywon’t find it anywhere else.The masthead on the magazine is the largest text on the front cover, and it has been placed in thetop left hand corner of the magazine which is the primary optical area and where our eyes areautomatically drawn too. By having the masthead the largest text on the page establishes what themagazine is called, it also appeals to potential customers because, NME is a well known andsuccessful magazine and when seeing this masthead straight away you recognise and trust it so youwould then therefore buy the magazine.Overall I believe that this magazine front cover is very successful and well designed, I believe thisbecause every part of the magazine has been though about. You can see how well planned themagazine is through the house style as the colours used relate to the colours on the main image, thisis something that I intend to take into consideration when planning my own magazine. Also the useof black text within article titles is something that I will also consider using when planning my ownmagazine as it makes the articles jump off the page and grab your attention and makes you want tobuy the magazine. I think using an image as the magazine back ground is also something I will dowhen creating my magazine because it establishes the magazine straight away as the image is so bigand of an artist/band that is related to the genre of music and magazine. I want my magazine toestablish its genre straight away and appeal to its target audience successfully just like this magazinehas done.
  3. 3. Lydia Platts After looking at the NME magazine I now want to look at another magazine of a different target audience and genre and analyse the magazine, the magazine I have chosen is Mixmag. Mixmag is also a music magazine like the NME however its target audience and genre is dance music which is in some ways a niche audience as it is not mainstream music and doesn’t have the following that mainstream music has, however the magazine is said to be ‘the worlds biggest selling dance music magazine". The magazine, also like the NME, is published on a monthly basis, I believe the reasons for both magazines being published monthly is that if they were to be published weekly that the magazine would lose profit as in this day and age people do not buy magazines as much as they used to. Therefore by making themagazine monthly they are getting more profit rather than losing any.The target audience age for the magazine, similar to NME, is around 18-25 as the genre of music thatit caters for is a very young and now. Although dance music has been going for years it has only justbecome more well known and popular meaning that the audience who listens to the music arewithin the younger generation rather than the older generations.Unlike the NME magazine, Mixmag has not used and image of a band or artist as the magazinebackground, instead it has used an abstract image of a yellow spider against a black background.Although this is unusual for a music magazine it is actually appropriate to this particular genre as theappearances of dance artists/acts are not well known, their name and music is more well known, soif there was an image of a dance artist on the cover, people may not know who this person is andthen would therefore not buy the magazine.The Guttenberg Design Principle has been used to some extent on this magazine cover, we see in theprimary optical area, which is the top left hand corner, half of the masthead and half of the bannercover line above the masthead. As this is the first place the eye looks it is, in my opinion, the bestplace to put the masthead as it established the magazine straight away. By placing the banner coverline which in the primary optical area is very cleaver and successful, this is because, the banner says‘the world’s biggest dance music and clubbing magazine’. By placing the banner above themasthead it makes the magazine more appealing. This is because the magazine name is not ahousehold name and isn’t as popular as the NME and someone buying the magazine may be unsureto buy the magazine because they have never heard of it before, but then they see the magazine isthe ‘world’s biggest’ this gives them the trust and confidence in the magazine and influences themto buy it. After your eyes sees the primary optical area it then moves down to the terminal areas, inthis area we see the main article title which reads ‘ who is the greatest dance act of all time? Winner
  4. 4. Lydia Plattsrevealed inside’ this text grabs the reader’s attention because you want to know who is the best actand therefore you want to open the magazine and find out who is the greatest of all time. The eyethen carries on diagonally across the page to the bottom right hand corner, here is where the rest ofthe articles have been placed.