analysis of Vibe magazine front cover

1. Bianca Ioana 12PK
VIBE magazine analysis
The colours scheme is red,
black and grey. the mast head
start with read and then it
shade on black which might be
relate with Eminem’s music
which starts formal and then it
goose in aggression . The main
colour is red which a powerful
colour with more meanings is.
The red connotes rebellion
which is linked to the rap music
The shot type for VIBE
magazine is a mid shot. They
used this to show the face
expression of Eminem and his
body language. Also for being a
mid show we can concentrate
more on his arms cover with
tattoos which connotes that his
rough guy which is relating to
the music genre he represent
hip-hop, rap which is an
aggressive style of music and
also helps show us the rapper
look. His arm position, face
expression and wearing a vest
suggest that he tries to show
his muscles.
Target Audience The audience for Vibe are
listeners to R&B, Hip Hop and Rap Target
audience is between the of 18-34. Quincy Jones
released Vibe in 2003. On June 30 th 2009 it was
annouced that Vibe would be closing down
immediately. In 2007 Vibe’s circulation was
around 800,000. 2 years (12 issues) = $14.95 1
year (6 issues) = $9.95 Vibe is currently owned by
InterMedia partners.
The background is just a
plain pale blue colour
this is because the
audience’s attention is
focuses solely on
Eminem also it makes
the red masthead and
red and blacks the cover
lines to stand out more.
The magazine writhe
language is informal and
it use lots of alliteration
such as : “ real rap”,
“comes clean” and
“vicodin valium”. The
quote encourage the
audience to read more
about it
The masthead is bold
and in capitals this
makes it obvious and
more dramatic so it fits
to the genre of music
which the magazine is
centered on. The
header is a list of
different artists of the
same genre of music.
This tells the reader
what else they can
expect from the
magazine e.g. BIG PUN.
The cover line is unusual as it is not across the main image as many magazine’s use but is to the left of
Eminem’s head and is slightly behind him with the far right of the letter ‘M’ being covered by Eminem. This is
because as with the background Eminem’s picture is the main focus of the magazine and it speaks for its self
as he has a serious expression which suggests that the article about him is going to be serious, which it is.