2. THE
MASTHEAD
THE HEADER…
THE SELL
USE OF A FLASH- LINES/COVER
(offering something extra LINES
to T.A)
THE MAIN IMAGE ….
BACKGROUND
THE MAIN COVER
USE OF A PULL LINE
QUOTE
Barcode-
RULE OF
THE FOOTER date/issue/price
THIRDS/THE
LEFT THIRD
3. The mast head
The mast had has been shortened into 3 letters, the three letters sound like
the word ‘enemy’, this would suggest to the reader that the music that they
talk about in this magazine is rebellious and not the mainstream kind of
music, witch is what the target audience will be looking for as they are indie
witch is short for independent. It is also big and red and located at the top of
the page so it is the key focus of the magazine as it is the thing the audience
will see first, it also needs to stand out against the other magazines in the
rack, it is also red to connote danger, this will entice people as they are
always looking for something different and something a little bit dangerous.
4. The use of flash
As they are offering something ‘extra’ this will entice people to buy the
magazine as people always want something more, the average amount is
never enough and as this magazine is offering that little bit more than every
other magazine it will have the edge when being sold.
5. The use of background
Behind the person in the main image we can see the background of the shot,
the location of the shot has not been randomly chosen it has been carefully
placed out to give the right look and effect that is intended, he is standing in
front of a lot of graffiti witch gives the feel of a real urban and street
location, this is key as the main focus is of a rapper called ‘Dizzie Rascal’
who basis his music on the urban streets and places of similar relevance.
6. The footer
The footer is placed at the bottom of the page and in this case gives the
reader extra information on what is inside the magazine, in this case they
have used a lot of famous peoples name such ‘Jay z’ and ‘Paramore’, this
will entice the reader as this is bands that they like to listen to on a regular
basis and will like the read about, this is called ‘star power’ as it is using
other stars to entice the reader into buying the magazine.
7. The main image
The main image is of the famous and well known rapper ‘Dizzie Rascal’ he
has been placed on the front cover as he is the main focus of that certain
issue of NME, they have used his facial expressions and posture to create a
sense of excitement and joy to make the reader feel not just involved
through the levels of eye contact but also as it appears he is jumping out of
the page to start partying, he has a very excitable look on his face witch will
make people believe that he is a fun and enthusiastic person witch will
make them want to read the articles on him, also his posture suggests, as he
is kneeling looking ready to pounce, that he is always ready for fun and
partying.
8. The use of pull quote
The use of the quote ‘I'm spreading joy all around the country’ will draw in
an audience because they all want to take part in this joy that he is said to be
spreading, as they all like to feel joy and happiness through music and dizze
is promising this to them, this will make the reader want to pick up the
magazine and read the article that they have been given a sneak peak on.
9. Use of rule of thirds
The magazine does not focus on the standard rules of the rules of thirds,
however they have placed everything they want to be seen in an area of the
page that will make sure the eye is drawn to it, for example the mast head is
at the top so it is the first thing on the page you see, also the main image has
been made to appear very striking and central so it is the main focus of the
page.
10. Target audience
Target audience profile: the target audience for the magazine is mostly male with only 34% of the readers being female,
meaning the remaining 66% is male, the average age of the reader is around 23 with 35% of all readers being student and the
remaining 61% are ABC1. The NME audience are very influential in their social circles and are twice as likely as the average
to be the first amongst their friends to know what is going on. Not surprisingly the NME audience are completely obsessed by
music. Reader research has demonstrated that they rely on the additional and the ads to keep them up to date with new music.
This knowledge then makes them the authority in music in their peer group. NME readers are influential when it comes to
mobile phones, they are 3 times as likely to convince friends and family about what mobiles to buy.
11. Institutions
NME was first published in March 1952 and has had a weekly issue ever
since. In the 1970's it became the biggest selling British music magazine.
Since it was first published it has had 9 editors. It's current editor is it's first
female editor, Krissi Murison. The cover on NME always features a famous
artist. Artists such as Kasabian, Lily Allen, The Prodigy and The Kings of
Leon have recently featured. NME also holds its own award show, the
NME awards sponsored by ShockWaves hair gel. There is also an NME
music channel and an NME radio station. The magazine also has a website.
12. Publisher
NME magazine is published by IPC media, with more than 60 iconic media
brands, IPC creates content for multiple platforms, across print, online,
mobile, tablets and events. As the UK's leading consumer magazine
publisher they engage with 26m UK adults - almost two thirds of UK
women and 42% of UK men. Their award winning portfolio of websites
reaches over 25 million users globally every month.
