3. Blender magazine
• Blender was an American music magazine that
billed itself as “the ultimate guide to music and
more”.
• This magazine was also known for sometimes
steamy pictorials of celebrities.
• It complied lists of albums, artist, and songs
including both “best of” lists and “worst of” lists.
• In each issue there was a review of an artist’s
entire discography, with each album being
analyzed.
4. • Blender was published by Dennis Publishing.
• The magazine began in 1994 as the first digital CD-ROM
magazine by Jason Pearson, David Cherry and Regina
Joseph, acquired by Felix Dennis/Dennis Publishing.
• UK published 15 digital CD issues, and launched on the web
in 1997.
• The magazine started publishing a print edition again in
1999 in its most recent form.
• Blender CD-ROMS showcased the earliest digital editorial
formats.
• The first digital advertises included Calvin Klein, Apple
Computer, Stephen Colbert, Toyota and Nike.
5. Blender
• The editor chief was called Joe Levy
• Its categories were music
• Their frequency was 10 times per year
• First issue was in 1994
• Final issue was on April 2009
• The magazine was based in the United
States, New York
• The company was Alpha Media group
8. Indian edition
• The Indian edition of Blender was the title’s first
venture outside of the United States.
• This magazine showcased a combination of
popular international and local indigenous
music, as well as lifestyle trends.
• The Indian edition was in May 2008 when it
featured Mariah Carey on the cover.
• This magazine was targeted at men age
18-34, who are single, college educated, urban
and upwardly mobile.
9. • Blender released ‘Summer Chillout’, its first
music compilation CD, free with the July 2008
edition of the magazine. The CD was made in
association with Foster and DadA Music and it
contained nine songs and an extra hidden
track.
10. Blender’s Front Page
Mast head- The name of the
magazine ‘Blender’ may suggest
the magazine covers a range of
music. This is probably due to
Mariah Carey advertising on the
front page.
Cover star- Well known artist is
used , this related to the genre
of the magazine and catching
the eye of the audience.
This magazine used Mariah
Carey, a popular, successful
singer who sings RnB and pop
music. This instantly shows that
this magazine is not just about
one type of music, it shows
that there is a range of music
that are covered. The main
focus is on Mariah Carey, + and
obviously Mariah Carey fans.
The target audience of this
magazine is men and women
who like pop and RnB music.
This may be targeted at men as
her outfit is quite revealing this
may indicate that this magazine
is designed for men aged 18.
Overall the magazine is
targeted from 18+
Not only does this magazine
cover music it covers articles
and stories about the
celebrities themselves.
The colour scheme goes
perfect with the picture.
Blue and Yellow are
used a lot this makes the
magazine stand out as
the picture of Mariah is
not that colourful.
11. Blender’s Content page
This contents page is image
dominated as it has only one
column of text on the right hand
side. By leaving a lot of
background space, this represents
sophistication and glamour in the
magazine.
The same font is used
throughout the whole content
page. The font style makes
the magazine seem modern
and appeal to the target
audience of teens and young
adults. The reason why they
might of not provided lots of
information because it will
appeal to the audience as it is
straight to the point and do
not have to read loads of
information.
The picture on the
content page is of Katy
Perry, this indicates
that she might be the
main feature in this
magazine. The editors
have cleverly made it
out as if Katy looks
small as she holds a
giant mushroom in her
hand. This instantly
indicates that this
magazine will suit the
target audience as they
might believe that the
magazine is going to be
creative and fun with
their photography and
imagery.
The colour scheme of this
contents page is blue, black and
white, the background is very
plain and white however this
gives a sense of innocence which
is related with the pop star
featured. They have added red
to Katy’s skirt to make the page
look more alive and
interesting, they matched the
colour of her skate to the
mushroom, this is done so all the
attention is on her and the
mushroom. It makes the
audience believe that this
magazine is going to be
interesting and fun.
The word contents is
spread across the page in
large black writing to
state the age and its
purpose in the magazine
