Front cover analysis new

1. Abbie Corbett
Target Audience and genre I thinkfrom lookingat thismagazine,
I wouldsaythe target audience is bothgenders around the ages
of 16 to middle 20s. I can see thisthroughthe use of the
advertisements such as ‘Ibiza 2013’ and‘bringing the heat this
summer’ these cover lines give the impression that this music
magazine is for younger audiencesto buy. The genre of this music
magazine is mainlydance music anddeep house clubbing etc. I
can clearlysee this throughthe typographyusedandalsothe
mainimage.
Main Image The mainimage onthispicture is of the electronica
duo Disclosure. The twobrothers look quite relaxed and are very
casuallydressed, whichis typical for their ages. Unlike the Q and
NME magazine, the artists onthe mainimage are much better
groomedandthis shows that theyprobablyproduce their music
for a younger age group, as theyare quite youngthemselves.
Main Cover Line The main cover line is the name of the
band/artist that is featured onthe cover page, inthiscase it being
Disclosure. The typographyfor ‘Disclosure’ is actuallyover the top
of the mainimage and is a lot bigger text compared to the rest of
the text on the cover page. This gives the impression to audiences
straight awaythat Disclosure is going to be a main cover line.
Model Credit Again, the model credit is about the
electronica duoDisclosure andit reads ‘Disclosure bringing
the heat this summer’ this straight awaywouldappeal to
much younger audience or different people whoenjoy
listeningto dance music. The fact that it mentions the word
summer andheat, it gives the impressionof a holiday, which
links people to being out and clubbing to dance music,
which is the genre of music Disclosure produce. It is made
once again obvious that this magazine is aimedat a younger
generationof people whodo listento andenjoydance
music.
Coverlines There are other cover lines that are usedas wellwhichall link
together. For example, ‘Wina DJ set at Creamfields’ its givingpeople a
chance to wina DJ set at a music festival knownas Creamfields. This again
emphasises the point that this music magazine is aimedat a certaintarget
audience; as if it was made for older people it wouldn’t give them these
opportunitiesthat feature a music festival. There is another cover line to
which reads ‘Ibiza 2013 all the clubs all the DJ’s allyou need’ sothe
magazine tries to get audiences to feelinvolvedwith what is featured.
Banners/Flashes/badges There are no banners or flashes
or badges usedin this magazine front cover, whichif
theywere usedcould have made the magazine that little
bit more excitingto audiences.
Colours/Typefaces/House style This magazine usescolours
such as red, black andwhite however, the redisn’t as
strong andbold, it is quite calm. The house style is kept the
same andall of the typographyis well colouredinorder to
standout.
The Gutenberg DesignPrinciple This magazine has different
features inalldifferent places on the cover page and unlike the
other magazines the mastheadstarts at the top left handcorner
and ends at the right handside, soit goes all the waythroughthe
top of the magazine and bythe waycoverlines are placedI don’t
think that it is typicallyusing the Gutenberg designprinciple.
Masthead This magazine is Mixmag andonce againlike the other
magazine mastheads it is veryboldandstands out, especially
because it has beenwrittenin redtext. Above it says ‘the world’s
biggest dance music andclubbing magazine’ so for people who
don’t usuallyread Mixmag, theyare able to see what the magazine
is allabout.

2. Abbie Corbett
Target Audience and genre I wouldstaythe genre of this music
magazine is quite like the Q magazine. From the type of bands
featuredon the front ofthe magazine andthe red, black, white
and blue colours being used, I wouldthink that the genre is indie
/ rock / alternative. The typographyalsosuggests this as it is very
bold and eye catching. I wouldsaythat the target audience would
be people who are interestedinthistype of music but more male
audiences thanwomen around the agesof 18 andabove.
Main Image The mainimage is ofa member of the Arctic
Monkeys whichis a rock band. The artist seems to have hishands
foldedwith his headtilt while holding a blackandred record. This
suggests that the music genre of this magazine is quite old
fashionedandvintage through the use of iconography. He is also
giving direct mode of address andthe clothes he wears also
suggest thisrock genre of music that he produces.
Model credit The model credit onthismagazine is the name of
the mainbandfeatured, whichinthis case is the Arctic Monkeys.
This modelcredit is inbold redtext andit stands out from the
rest of the other bands/artists that are featuredon the magazine.
Therefore, it shows that the maincover line is basedaroundthis
band.
Main Cover Line The main cover line is the little piece of
informationthat is given out about the bandonthe front
cover. It says inthe bottomleft hand corner of the magazine
‘Arctic Monkeys reveal the record that changed mylife’ so
audiences know that the maincover line willbe based
aroundthe Arctic Monkeys andthis storyinparticular. It
onlyallows audiencesto readthis little cover line, so if they
are interestedandwanted to read more on thismaincover
line, theywouldhave to purchase the magazine.
Coverlines All of the other cover lines are basedon different music bands
or artists. For example, there are covers lines suchas ‘FrankTurner
destroys Wembleyspecial live report’ These sort of cover lines will still get
attentionfrom audiences or people whoare interested, however the main
cover line will appeal to a muchbigger audience and will attract more
people.
Banners/Flashes/badges The magazine does use a badge
in the topright handcorner where most people would
focus onas wellas other placeson a magazine. It is a
little box that has informationinside with analmost 3D
shape above it that reads ‘Record store day2013’ this is
usedinorder to give audiences informationonwhat this
magazine has to offer, it is almost like a special offer
from the magazine andit will keep audiencesinterested.
Colours/Typefaces/House style Like with the Q music
magazine, this NME magazine usesthe same house style
on the cover page. Again, it is onlyred, black, white and
blue colours that are being used, so that theyall fit in
together. The background colour is alsoquite pale, sothat
the blackclothingthat the music artist is wearingcanstand
out more.
The Gutenberg DesignPrinciple The magazine couldhave usedthe
Gutenberg design principle, however inthe bottomright hand
corner is the price tagof the magazine andthis is usuallywhere
people will look secondlyafter the topleft hand corner. Normallyif
a magazine were to use this principle, theywouldn’t chose this
place to put the price tag, as theywouldn’t want people to be put
off bythe price before even looking at whatever else the magazine
features or hasto offer.
Masthead The mastheadof the magazine is the name ofthe
magazine whichis NME andagainlike most of the typography, it is
in capitals andis big and bold. It hasto be bigger than the rest of
the typographysothat audiences know that is the brandof the
magazine, sowhentheyare looking for it in shops theywill be able
to find it bythis name as it stands out to them, it mayalsobe the
first thing that audiences see at point of sale, as well as the main
image used due to the part of the magazine it is placed in.

3. Abbie Corbett
Target Audience and genre- From lookingat thismagazine cover;
I wouldthink that the genre for this type of magazine is quite rock
and roll. I can guess thisthroughdifferent bands names.
However, if you weren’t to know whothese bands are, the genre
is quite clear throughthe colours usedandthe central
protagonist. I wouldsaythat the target audience for thistype of
magazine would be around20 andabove.
Main Image The mainimage is ofLiamGallagher, who is a
member of the famous Britishband Oasis. The singer is giving
direct mode of address to audiences and he seems to have a
neutral face, whichsuggests he couldbe serious about what he
does. The image is alsoinblack andwhite, whichcould suggest
this rock type of genre.
Main Cover Line The main cove line is the name of the bandthat
is presentedonthe cover page andthe brief part of information
that is usedto describe one ofthe articlesthat feature inside. All
of the typographyon thisfront cover is either red, black or white,
so it allfits inwith the genre it is trying to present.
Model Credit The model credit is about the bandOasisand
“their greatest triumphintheir ownwords” Theyuse Liam
Gallagher, who is a singer inthe Britishband as the central
protagonist, then as the maincover line, Liam’s name is
usedandsoare speech marks to implythat he has spoken
about thiscertainstory. These words are big andboldandin
the colour red, alsothe words usedseemto suggest
violence, as the word ‘shotgun’ is present. This could
suggest to audiences that the genre ofthis magazine is quite
violent maybe or rebellious. Therefore, this couldlead
people to the conclusionthat the magazine genre is mainly
rock, alternative or indie.
Colours/Typefaces/House style The colours seem to only
be red, black, white andthe smallest amount of blue.
These colours suggest thisidea of rockandrebellion and
danger, especiallythe red colour. Therefore the magazine
tends to keep the same house style throughout the cover
page and I canimagine theydo this throughout the whole
of the magazine as well inorder to keepsuggesting this
certaingenre of music magazine.
Masthead The mastheadof thismagazine cover is the name of the
magazine whichis ‘Q’ This masthead like inmanyother magazines
is boldandbig, whichmeans it stands out to people. The letter Q
can alsostandfor anythinginthese magazines and it gets people
guessing what the letter actuallymeans. Also, above it there is
typographythat reads ‘the world’s greatest music magazine’ which
has obviouslybeenput there to attract audiences intobuying the
magazine, as it will interest them.
The Gutenberg DesignPrinciple It could be saidthat thismagazine
has used the Gutenberg designprinciple as allof the best things
have been placed inthe best places. For example, a personwould
normallylook at the primaryoptical area first, whichonthis
magazine is where the masthead is placed (the name ofthe
magazine)andagain, it says ‘the worlds greatest music magazine’
so this would typicallybe the first thingthat people see. Thenonto
the bottom right hand corner whichfeaturesnamesof other rock
bands / artists. The strongfallow area is inthe top right corner
which againfeatures more rock / indie artists andlastly, in the
bottom left handcorner is the price tag, whichis the weak fallow
area, whichwouldn’t interest manypeople.
Coverlines The rest of the cover lines that are shownon thismagazine
cover page seemto be the namesof other bands or singers. Fromlooking
at these different band/singer names, theyall seem to have the same thing
in commonandthat is that theyare mainlyrock/indie bands, so this again
maygive awayto audiencesthat this magazine is aimedat that type of
genre. However, there is a challenge to this, as the singer SamSmithis
featuredon the cover.
Banners/Flashes/badges There are no banners or flashes
or badges usedin this magazine front cover, whichif
theywere usedcould have made the magazine that little
bit more excitingto audiences.