This magazine copy of Kerrang focuses on the rock band My Chemical Romance. The logo, images, and color scheme utilize dark tones that appeal to the magazine's target audience of rock music fans aged 15-24. Stories on Bring Me the Horizon and other popular rock artists would attract buyers interested in concerts and rock/indie genres.

1.  
LIIAR ANALYSIS

3. Logo for magazine
identity
Main Image to
attract the reader
Kicker
Headline to let
reader know what
magazine is about Barcode to scan
price
Splash-other
stores to interest
the reader

4. Logo: The logo reads from left to right which is convenient for the reader and
a good advertising technique as following after the logo comes the header.
The logo is placed at the top left corner of the magazine. It is also in a bold
font with a red background to stand out.
Kicker: The kicker on this magazine is in a small font yet can be easily
recognised as its in a bold circle. The words XXL AWARDS stand out as they
are in a bold red colour.
Main Image: The main image takes up the majority of the magazine cover and
stands out against the background colour and works well with the font. He is a
well known rapper who is easily recognised by the target audience. His gold
teeth make the magazine instantly look cool.
Barcode: The barcode is placed at the bottom right as hat is where readers
read to last and out of the way, yet visible for the shop owner to find.
Headline: This is very short and to the point which attracts te reader and is in
the colour scheme of the magazine. The rappers name is in the largest font on
the magazine.
Splash: This is a list of other artists in the magazine that will be included. The
artists shown are extremely popular and relevant to the types of readers who
are likely to buy the magazine.

5.  Publisher: Dennis Page from Harris publications
 The magazine was first published In August 1997
 This publisher is an American consumer magazine
publisher in New York city.
 It publishes over 75 titles including juicy xxl and King
 The founder was Stanley R Harris
 Stanley R Harris have been in the publishing business
since the 1950s
 Harris‟ first publication was Guitar World- published in
1980

6.  XXLs type of music is hip-hop.
 The magazine can be easily identified just be looking at
the top left corner of the magazine, where it is always
positioned.
 XXL focuses on modern artists which are big names in
the charts such as ASAP ROCKY and Jay-Z
 XXL are a huge brand which is recognised across the
world selling over 20,000 copies per year

7. This particular copy of XXL is focusing the
music genre of hip-hop which it normally
does, so it would be a popular choice for
those who normally buy the magazine as
ASAP ROCKY is a big name in the music
industry.
The names written in the splash such as
Angel Haze and Pusha T are also big
names in the hip hop culture. This would
be enticing for buyers as they are the type
of artists that they would listen to and be
interested in.

8. The target audience for XXL magazine is 78% of males
ranging of the age of around 18-27 year olds. 45% of this
target audience are college buyers.
XXL readers are highly interested in the hip hop culture and
fashion and lifestyle of some of the artists that are
presented in the magazine. The readers read the magazine
to gain music knowledge and extra information about artists
that are only revealed in magazines.

10. Logo of magazine
Main headline of
magazine
Main Image
Banner
Splash line
Secondary images
Barcode

11.  Logo: The logo reads from left to right which is convenient
for the reader and a good advertising technique. The logo is
placed at the top left corner of the magazine. It is also in a
bold red font in capital letters which contrasts with the
colour scheme. This is a good way of attracting customers
as it stands out amongst other logos.
 Banner: It fits in with the colour scheme of the magazine,
which is yellow. This stands out as it contrasts with the red
logo.
 Secondary images: These are presented on the top right
hand side of the magazine. The pictures follow on from the
banner and outlines in yellow (same colour as the banner)
so the readers know that the two are connected with the
same information.
 Main Image: This takes up the majority of the magazine.
The image is a close up of Liam Gallagher who is looking
directly at the camera to attract readers.
 Splash line: On this magazine, they haven't made the
splash lines outstanding. They have made them a small
font and with the yellow and white colour scheme. This is a
good technique as the reader is more drawn into the main
headline and image. The magazine doesn‟t look too
crowded.
 Main Headline: The main headline is in a light blue font
which fits into the colour scheme of the magazine, yet still
stands out as its in a large font and the colour is barely
used throughout.
 Barcode: The barcode is placed directly at the bottom of
the magazine in the right hand corner where readers read
to the last, this is so that it is out of the way and hidden as
much as possible, as they have put a white background

12.  NME stands for New Musical Express and focuses on
new and upcoming artists/bands.
 NME is currently being published by IPC Media
 It was created by Theodore Ingham in 1952.
 It is a weekly published rock/pop music magazine.
 It former editor is Mike Williams
 The magazines head quaters Is located in Southwark in
London.

13.  The type of music that NME focuses on is of the
pop/rock genre. NME stands for new musical express
so therefore focuses on new acts in the music scene.
 Like most magazines, I have noticed that NME always
places its logo in the top left hand corner in a bold red
font.
 NME advertises its company not only in magazines,
they also have music stages at festivals such as
Reading where upcoming artists can present
themselves. They also have NME tours worldwide.
 NME is also a radio station where they play pop/rock
music, playing acts such as Bombay Bicycle Club and
Paloma Faith.

14.  The average age of readers of the magazine are around
25.
 The men is targeted at men aged 16-30
 The artists that NME focuses on are British acts so the
majority of readers live in the UK.
 Readers of the magazine are those of a young age who
are trendy and enjoy festivals.
 The majority of readers are interested in new and
upcoming acts and entertainment.

15. This magazine copy‟s main focus is
on the return of Liam Gallagher, a
popular artist of the pop/rock genre
which it focuses all of its stories and
information on.
Other stories that the magazine
have included are also to do with the
music genre of pop/rock. It includes
documentary information about
Stone Roses and about Miles Kane.
The magazine doesn‟t include
anything about mainstream artists
such as Beyoncé and Katy Perry.

17. Magazine Headline
Magazine Logo
Main Image
Barcode
Banner
Secondary Images
Splash line

18.  Logo: It goes right across the top of the page taking up about a fifth of the page. It
contrasts well with the background as although the word Kerrang is in a white font (like
the background) it has a black boxed background around it which makes it stand out.
The letters in the logo fit in with the music genre that Kerrang is aimed at, a metal/rock
theme with an exclamation mark following.
 Banner: The banner is very thin and runs across the top of the magazine in a red
background which also gives a feel to the rock theme of the magazine and the colours
work well together. The font is also in white, like the rest of the font on the magazine.
 Main Image: This is a mid shot of a well known rock artist form the band My Chemical
Romance, which the magazines main story is about. The artist is smiling at the camera
and wearing clothes that most members from a rock band would wear, which is
engaging for the audience. The artists black hair works well with the logos background
and it was a good technique to have the main image covering some letters of the logo
as it makes it the main focus.
 Headline: This reads „My Chemical Romance‟ which is what the main image is
displaying. This lets the audience know exactly who the main image is, if they do not
recognise him. The use of the magazine putting the word “exclusive” across the
headline is effective as it makes the reader feel as though this magazine holds
information that no one else has and they have to purchase it.
 Barcode: This is placed at the bottom left of the magazine with a white background.
This was effective as it fits in with the colour scheme so doesn‟t look out of place nor
does it attract attention to it.
 Secondary Images: These are at the bottom right of the magazine and also at the top
left of posters that are included inside the magazine. The images being in small attract
readers as they want to see what they would look like in a large copy so therefore will
want to purchase.
 Splash line: The splash line is what other popular artists are include d in the magazine
such as Bring Me The Horizon, which is a very popular rock band which will attract

19.  Kerrang is a UK rock music magazine and published by
Bauer Media Group.
 It was first published on 6th June 1981
 The magazine is named after the sound that an electric
guitar makes.
 In the early 2000‟s, Kerrang became very successful and
became the best selling British music magazine.

20.  Kerrangs genre of music focuses on heavy metal and
rock bands/artists.
 They started out their company in a small printing house
and have now expanded worldwide
 They launched Kerrang radio in June 2004

21.  The gender ratio of boys to girls of audience is 54.7%
(male) to 45.3% (female)
 The most popular age range of readers are ranged from
15-24. 56.1!
 There's only a 0.1% of 65+ readers
 Its mainly young readers who go to concerts and
festivals such as Download Festival
 The readers would also be interested in rock, indie pop
and classic rock.

22.  The magazine‟s model on the
front cover has black hair and
is wearing grunge clothing
which fits into the genre of the
magazine (rock)
 The bold dark colours in the
magazine (the colour
scheme) fits into the genre
that the magazine displays
and who it is aimed at as
these are the kinds of colours
that readers prefer.